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題名：網路知識分享行為之研究--以「Yahoo！奇摩知識+」為例
書刊名：國立虎尾科技大學學報
作者：陳碩珮／黃馨玉
作者(外文)：Chen, Shuo-pei／Huang, Hsing-yu
出版日期：2008
卷期：27:4
頁次：頁75-87
主題關鍵詞：知識分享動機；知識分享態度；知識分享行為；利他主義；Knowledge-sharing motive；Knowledge-sharing attitude；Knowledge-sharing behavior；Altruism
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:19
  • 點閱點閱:158
由於網際網路的即時性與連結性跨越時空的限制，知識傳播的模式與人們社交的環境受到重大改變，網路上的虛擬社群已成爲重要的知識分享平台，然而於網路上分享自身知識須要耗費自己的時間和精神，甚至可能會喪失自己的個人利益以及競爭力，爲什麼還是有人願意繼續於網路上分享自身知識是值得探討的問題。「Yahoo!奇摩知識＋」是一個獨特的知識搜尋資料庫，使用者藉由網路互動交流特性於網路上分享其經驗與專長，本研究即是以「Yahoo!奇摩知識+」爲研究對象，採用結構化封閉式的問卷，透過網路進行調查，探討網路知識分享的動機、態度及利他主義對網路知識分享行爲意願的影響。結果顯示知識分享的動機可區分爲實質報酬、名聲回饋及社群認同三項，其中社群認同及名聲回饋對知識分享態度有顯著正向的影響，知識分享態度及利他主義對知識分享行爲意願有顯著正向的影響，至於利他主義的調節效果並不顯著。這個結果將可以提供給Yahoo!奇摩和其他企圖進入此類平台市場的企業制定經營策略時的參考依據。
Because the distinguishing features of the Internet in real-time connection is beyond the limitation of time and space, the pattern of knowledge propagation and the social environment have been dramatically altered. The virtual communities on the Internet have become an important platform for knowledge-sharing. Nevertheless, sharing one's own knowledge with others through the internet will consume a person's time and efforts and, possibly, damage his/her benefits and competitiveness. Even though, why are there still many users willing to share their knowledge? "Yahoo! Kimo Knowledge +" is a special knowledge-searching database. The present study conducts the closed structural survey of the users of "Yahoo! Kimo Knowledge +" through the internet to investigate the effects of knowledge-sharing motives, attitude and altruism on knowledge-sharing intention. The factor analysis is used to point out three constructs of motives: including rewards, fame feedback, and group identification. The results of the present study show that group identification and fame feedback have a significant positive effect on knowledge-sharing attitude, which as well as altruism has a significant positive effect in knowledge-sharing intention. The moderating effects of altruism are not obvious. The results can provide "Yahoo! Kimo Knowledge +" and those who intend to run a similar platform with valuable information regarding motives, attitude and behavior of knowledge-sharing in the internet while making their strategies.
期刊論文
1.Raghu, T. S.、Vinze, A.(2007)。A Business Process Context for Knowledge Management。Decision Support Systems，43，1062-1079。  new window
2.Martin, B.(2000)。Knowledge Management within the Context of Management: an Evolving Relationship。Singapore Management Review，22(2)，7-36。  new window
3.褚麗絹、黃剛銘、蔡坤哲(2004)。網路虛獅土群激勵機制之研究。出版與管理研究，1(1)，61-78。  延伸查詢new window
4.游佳萍、陳妍伶(20060700)。虛擬社群中的組織公民行為之研究：以線上遊戲團隊為例。資訊社會研究，11，115-144。new window  延伸查詢new window
5.Osteraker, M. C.(1999)。Measuring Motivation in a Learning Organization。Journal of Workplace Learning，2(2)，73-77。  new window
6.夏道維(20061000)。組織及個人因素對公部門人員知識分享行為影響之實證分析。考銓季刊，48，125-148。new window  延伸查詢new window
7.Ellemers, N.、Kortekaas, P.、Ouwerkerk, J. W.(1999)。Commitment to the Group and Group Self-Esteem as Related but Distinct Aspects of Social Identity。European Journal of Social Psychology，29，371-389。  new window
8.Hoffman, M. L.(1975)。Altruistic behavior and the parent-child relationship。Journal of Personality and Social Psychology，31(5)，937-943。  new window
9.Bock, G. W.、Zmud, R. W.、Kim, Y. G.、Lee, J. N.(2005)。Behavioral intention formation knowledge sharing: Examining roles of extrinsic motivators, social-psychological forces, and organizational climate。MIS Quarterly，29(1)，87-111。  new window
10.Hendriks, P. H. J.、Vriens, D. J.(1999)。Knowledge-based Systems and Knowledge Management: Friends or Foes?。Information and Management，35，113-125。  new window
11.Kolekofski, K. E. Jr.、Heminger, A. R.(2003)。Beliefs and attitudes affecting intentions to share information in an organizational setting。Information and Management，40(6)，521-532。  new window
12.Quinn, James Brian、Anderson, Philip、Finkelstein, Sydney(1996)。Managing Professional Intellect: Making the Most of the Best。Harvard Business Review，74(2)，71-80。  new window
13.Ryu, Seewon、Ho, Seung Hee、Han, Ingoo(2003)。Knowledge Sharing Behavior of Physicians in Hospitals。Expert Systems with Applications，25(1)，113-122。  new window
14.Chattopadhyay, Prithviraj(1999)。Beyond Direct and Symmetrical Effects: The Influence of Demographic Dissimilarity on Organizational Citizenship Behavior。Academy of Management Journal，42(3)，273-287。  new window
15.Armstrong, A. G.、Hagel, John III(1996)。The real value of on-line communities。Harvard Business Review，74(3)，134-141。  new window
16.王誕生、徐其力(20030900)。組織文化與知識分享動機對知識分享之影響研究。中山管理評論，11(3)，409-431。new window  延伸查詢new window
17.Jones, Candace、Hesterly, William S.、Borgatti, Stephen P. A.(1997)。A general theory of network governance: Exchange conditions and social mechanisms。Academy of Management Review，22(4)，911-945。  new window
18.Hendriks, P.(1999)。Why share knowledge? The influence of ICT on the motivation for knowledge sharing。Knowledge and process management，6(2)，91-100。  new window
19.Alavi, Maryam、Leidner, Dorothy E.(2001)。Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues。Management Information Systems Quarterly，25(1)，107-136。  new window
20.林信成、羅君玉、陳和琴(20061100)。虛擬社群的知識分享：比較中文維基百科與Yahoo！奇摩知識﹢。傳播管理學刊，7(3)，127-148。new window  延伸查詢new window
21.Tidwell, M. V.(2005)。A Social Identity Model of Prosocial Behaviors Within Nonprofit Organizations。Nonprofit Management & Leadership，15(4)，449-467。  new window
學位論文
1.周昭臣(2006)。探討網路知識分享的促成因素--以Yahoo！奇摩知識+為例(碩士論文)。東吳大學。  延伸查詢new window
2.鐘詩瑩(2006)。人們爲什麼要上網分享知識?-以 Yahoo!奇摩知識+爲例(碩士論文)。大葉大學，彰化。  延伸查詢new window
3.張顯榮(2003)。臺北市國小校長知識分享意願與行為之研究(碩士論文)。臺北市立師範學院。  延伸查詢new window
4.黃銘廷(2002)。公務人員知識分享意願、組織信任與組織文化之關係研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
5.陳薇娟(2004)。人際網絡與知識分享行為：知識分享動機調節效果之研究(碩士論文)。明志技術學院。  延伸查詢new window
6.湯令儀(2000)。知識分享網路之研究(碩士論文)。國立政治大學。  延伸查詢new window
7.王文彥(2002)。知識分享内外在動機與知識分享行為之研究--以A 公司為例(碩士論文)。國立中央大學。  延伸查詢new window
8.黃俊宇(2007)。維基百科知識分享現象之研究(碩士論文)。國立中央大學。  延伸查詢new window
圖書
1.Morita, M.、Takanashi, T.(1999)。Nyuumon Knowledge Management Kihon to Jitsurei。Kanki Publishing Inc.。  new window
2.Blau, P. M.(1964)。Exchange and Power in Social Life。New York：John Wiley and Sons。  new window
3.Ajzen, I.、Fishbein, M.(1980)。Understanding Attitudes and Predicting Social Behavior。Englewood Cliffs, New Jersey：Prentice-Hall。  new window
4.Rheingold, H.(1993)。The Virtual Community: Finding Connection in a Computerized World。Addison-Wesley Longman Publishing Co., Inc。  new window
5.Nonaka, Ikujiro、Takeuchi, Hirotaka(1995)。The knowledge-creating company: How Japanese companies create the dynamics of innovation。Oxford University Press。  new window
6.Davenport, Thomas H.、Prusak, Laurence(1998)。Working Knowledge: How Organizations Manage What They Know。Harvard Business School Press。  new window
7.Organ, Dennis W.(1988)。Organizational Citizenship Behavior: The Good Soldier Syndrome。Lexington Press。  new window
圖書論文
1.LaGaipa, J. J.(1977)。Interpersonal Attraction and Social Exchange。Theory and Practice in Interpersonal Attraction。Academic Press。  new window
 
 
 
 
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