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題名:壽險業務團隊成員利他主義、自我效能、社會互動、賦權領導與團隊競爭對知識分享行為影響之跨層次研究
作者:張婉玲
作者(外文):Wan-Ling Chang
校院名稱:國立彰化師範大學
系所名稱:工業教育與技術學系
指導教授:鍾瑞國
學位類別:博士
出版日期:2009
主題關鍵詞:保險業務員知識分享利他主義自我效能賦權領導團隊競爭insurance sales’ knowledge sharingaltruismself-efficacyempowering leadershipteam competition
原始連結:連回原系統網址new window
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本研究旨在以跨層次分析的理論架構,探討不同層次因素對壽險業務團隊成員知識分享行為的影響。包括分析個人層級之利他主義、自我效能與社會互動對成員知識分享行為的影響,及社會互動將產生的干擾效果;並進一步驗證團隊層級的賦權領導與團隊競爭因素對個人知識分享行為的跨層次影響,以及團隊競爭可能產生的跨層次干擾效果。
本研究採用調查研究法,修改相關研究之量表作為本研究之調查工具。各量表皆經由驗證性因素分析,確立量表的整體模式適配度、組成信度以及解釋變異量。進而針對國內20家擁有業務團隊的壽險公司進行比例分層隨機抽樣,最後回收62個有效團隊共1,445份有效問卷。
經由層級迴歸及階層線性模式等統計方法分析後,結果顯示個人層次的利他主義、自我效能與社會互動,皆正向影響壽險業務員在團隊中的知識分享行為,其中高社會互動環境更增強其間的關係。而在跨層次因素中,賦權領導正向影響業務員的知識分享行為,但團隊競爭因素對業務員知識分享行為的影響卻不同,其中團隊競爭力是正向影響,但團隊競爭氣氛卻是負向影響。更進一步地發現團隊競爭干擾具自我效能員工的知識分享行為,當業務員處於高團隊競爭力的環境時,增強自我效能對知識分享行為的影響;但若處於高團隊競爭氣氛的環境時,則相對減弱自我效能對知識分享行為的影響。
最後,本研究建議要先讓管理者瞭解知識分享對壽險業務團隊的重要性,進而經由有系統的管理措施提昇壽險業務團隊成員的知識分享行為。這些措施包括召募具利他特質與自我效能的業務員,舉辦各種活動以增進同仁之間的互動關係與頻率,領導者應採用賦權領導方式管理工作團隊,而在提升團隊對外競爭力的同時,更要注意應降低團隊內部的競爭氣氛。
The purpose of this study was to explore a Cross-level model for the impact of individual effects and team effects on knowledge sharing behavior of life insurance sales-team members. To the end, we used hierarchical multiple regression and hierarchical linear modeling to analyze the data from 1,445 sales in 62 teams. The results indicate first that at the individual level, altruism and self-efficacy are positively related to sales’ knowledge sharing behavior, respectively, and further, the higher degree of social interaction increase the relationship between the above. In addition, the result also show that at the cross level, empowering leadership and team competitive abilities are positively related to sales’ knowledge sharing behavior, and that team competitive climate is negatively related to the behavior. Moreover, the higher degree of team competitive abilities, the stronger relationship between self-efficacy and knowledge sharing behavior, but the higher degree of team competitive climate, the weaker relationship between self-efficacy and knowledge sharing behavior. Accordingly, we consider that the results can help to improve the operations of life insurance companies and relative research.
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