Due to the tendency of that traveling becomes people's important recreation nowadays, it is worthy to understand how people communicate during traveling. As such, the purposes of this paper are to explore: a) what symbols are used for communications during traveling; and b) their relation to messages conveyed by people during traveling. Take the theories of semiology as the literature base, the research used a combination of content analysis and KJ methods for analysis. The samples were 30 awarding works from the Design Contest for Creativity-Design a Journey to the West, which theme was ”travel postcards”. Findings were as the follows. First, the symbol of regional landmark is used the most. Second, the symbols can be classified into four kinds: building landmark (34%), natural scene (17%), object impression (18%), and mood and experience (31%). Third, the works of the first place and second place winners in the content used the object impression type of symbols to record the journey, as opposed to the type of building landmark that are typically used. Lastly, the visual symbols showed by the rest of awarding works are not only unique and creative, but also expressed the entire journey thoroughly.