| 期刊論文1. | Bulltena, C. L.、Klessing, L. L.(1969)。Satisfaction in Camping: A Conceptualization and Guide at Social research。Journal of Leisure Research,1(4),348-364。 | 2. | Backman, S. J.、Veldkamp, C.(1995)。Examination of Relationship Between Service Quality and User Loyalty。Journal of Park and Recreation Administration,13(2),29-41。 | 3. | 呂鴻德、賴宏誌、謝憶文(20001200)。顧客滿意構面、品牌忠誠度與顧客終身價值關係之研究--LISREL模式之實證。中原學報,28(4),25-36。 延伸查詢 | 4. | Schreyer, R. S.、Roggenbuck, J. W.(1978)。The Influence of Experience Expectation on Crowding Perceptions and Social-Psychological Carrying Capacities。Leisure Sciences,1(4),373-394。 | 5. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 | 6. | Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing,18(4),36-44。 | 7. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 | 8. | Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。 | 9. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 | 10. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 | 11. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 會議論文1. | Hempel, Donald J.(1977)。Consumer satisfaction with the home buying process : conceptualization and measurement。Conference, conducted by Marketing Science Institute with support of National Science Foundation,(會議日期: 1976/04/11-04/13)。Cambridge, Mass:Marketing Science Institute。279-299。 | 研究報告1. | Gronroos, Christian(1983)。Strategic Management and Marketing in the Service Sector。Marketing Science Institute。 | 學位論文1. | 林怡安(2002)。以遊客滿意度探討博物館服務品質之研究--以國立自然科學博物館為例(碩士論文)。南華大學。 延伸查詢 | 圖書1. | Griffin, J.(1996)。Customer Loyalty: How to Earn It, How to Keep It。Simmon and Schuster Inc.。 | 2. | 戴至中、邱天欣(2002)。價值連城。台北市:McGraw-Hill。 延伸查詢 | 3. | 邱皓政(2000)。社會與行為科學的量化研究與統計分析:SPSS中文視窗版資料分析範例解析。臺北市:五南圖書出版股份有限公司。 延伸查詢 | 4. | Juran, J. M.、Gryan, F. M.、Brigham, R. S.(1974)。Quality control handbook。New York:McGraw-Hill Book CO.。 | 5. | Kotler, P.(1988)。Marketing Management Analysis, Planning, Implementation, and Control。Prentice Hall。 | 其他1. | 交通部觀光局(2002)。中華民國九十一年國人旅遊狀況調查,http://202.39.225.136/indexc.asp/。 延伸查詢 | |