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題名：遊客對參加冒險旅遊之動機與滿意度之研究--以秀姑巒溪泛舟為例
書刊名：觀光研究學報
作者：許義忠 引用關係
作者(外文)：Hsu, Yi-chung
出版日期：2002
卷期：8:2
頁次：頁115-130
主題關鍵詞：泛舟動機；遊客滿意度；重要性與績效分析；期望理論；Whitewater rafting motivation；Satisfaction；Importance performance analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(23) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:21
  • 共同引用共同引用:217
  • 點閱點閱:159
本研究係針對秀姑巒溪泛舟遊客的動機及其滿意度之調查研究，藉此了解影響遊客滿意度的因子，進行遊客動機與滿意度相關性分析，並採用重要性與績效分析來評估泛舟業者經營上的優勢、弱點、機會、與威脅。八十九年六月至八月問於秀姑巒溪泛舟之遊客為本研究母體，抽樣方法採時間隨機抽樣，共抽出14天，獲得有效問卷1,482份。研究結果顯示泛舟遊客的特色為：年紀輕、教育程度高、收入低、以居住在北部地區居民為主。遊客泛舟動機可區分為「挑戰自我」、「寧靜離群」、「社交聯誼」、「放鬆自我」、與「崇尚自然」等五個構面。此外遊客對泛舟的滿意度大都持正面之評價。研究結論有四：(l) 激流泛舟是範圍小且同質性頗高的市場，(2) 不同泛舟公司遊客之特徵與滿意度均具有顯著差異，(3) 泛舟遊客的需求、動機、與期望是不同的，(4) 印證並支持「期望理論」。文末並就未來相關研究與業者經營管理提出建議。
The study intended to investigate visitor characteristics, motivations, visitor satisfaction, and factors that influence visitor satisfaction. The importance performance analysis technique was utilized to analyze strength, weaknesses, opportunities, and threats of whitewater outfitters. The study population was visitors who participated in whitewater rafting on Hsiu-Ku-Luan River between June and August of year 2000. Fourteen sampling days were selected. The on-site survey obtained 1,482 usable questionnaires. The results indicated that visitors were mostly young, highly educated, low income, and lived in northern Taiwan. Visitor motivations had 5 categories: 1) sensation seeking, 2) avoidance, 3) affiliation, 4) relaxation, and 5) nature. In general, visitors were satisfied with their whitewater rafting experience. Four conclusions were drawn: 1) the whitewater rafting market was smaller and homogenous, 2) visitor characteristics and their travel patterns were significantly different among outfitters, 3) needs, motivations, and expectations of visitors of different outfitters were different, and 4) the expectancy theory was supported. Suggestions were made for future studies and whitewater rafting outfitters.
Other
1.王文誠、鍾溫清(1995)。從遊客忠誠度探討五峰其風景特定區旅遊市場定位策略與管理。  延伸查詢new window
2.Hall, C. M., & McArthur, S.(1991)。Commercial white water rafting in Australia: Motivations and expectations of the participant and the relevance of group size for the rafting experience。  new window
期刊論文
1.Whisman, S. A.、Hollenhorst, S. J.(1998)。A path model of whitewater boating satisfaction on the Cheat River of West Virginia。Environmental Management，22(1)，109-117。  new window
2.Dann, M. S.(1981)。Tourist motivation: An appraisal。Annals of Tourism Research，8(2)，187-219。  new window
3.Howat, G.、Absher, J.、Crilley, G.、Milne, I.(1996)。Measuring customer service quality in sports and leisure centers。Managing Leisure，1，77-89。  new window
4.劉毓妮、林晏州(19930900)。遊客對激流泛舟環境屬性之偏好。戶外遊憩研究，6(3)，53-75。new window  延伸查詢new window
5.Zuckerman, M.(1990)。The psychophysiology of sensation seeking。Journal of Personality，58(1)，313-345。  new window
6.AlIdredge, R. B.(1973)。Some capacity theory for parks and recreation areas。Trends，10(4)，20-29。  new window
7.MacKay, K. J.、Crompton, J. L.(1990)。Measuring the quality of recreation services。Journal of Park and Recreation Administration，8(3)，47-56。  new window
8.Go, F.、Zhang, W.(1997)。Apply importance performance analysis to Beijing as an international meeting destination。Journal of Travel Research，35(4)，42-49。  new window
9.Kuentzel, W. F.、McDonald, C. D.(1992)。Differential effects of past experience, commitment and lifestyle dimensions on river use specialization。Journal of Leisure Research，24(3)，269-287。  new window
10.MacKay, K. J.、Crompton, J. L.(1988)。A Conceptual Model of Consumer Evaluation of Recreation Service Quality。Leisure Studies，7(1)，40-49。  new window
11.林晏州、陳惠美、顏家芝(19981200)。高雄都會公園遊客滿意度及相關因素之研究。戶外遊憩研究，11(4)，59-71。new window  延伸查詢new window
12.侯錦雄、姚靜婉(19970900)。市民休閒生活態度與公園使用滿意度之相關研究。戶外遊憩研究，10(3)，1-17。new window  延伸查詢new window
13.Fisher, A. C.、Krutilla, J. V.(1972)。Determination of optimal capacity of resource based recreation facilities。Natural Resources Journal，12，417-444。  new window
14.Mansfeld, Yoel(1992)。From Motivation to Actual Travel。Annals of Tourism Research，19(3)，399-419。  new window
15.黃宗成、黃躍雯、余幸娟(20000900)。宗教觀光客旅遊動機、期望、滿意度關係之研究。戶外遊憩研究，13(3)，23-48。new window  延伸查詢new window
16.楊文燦、鄭琦玉(19950600)。遊憩衝擊認知及其與滿意度關係之研究。戶外遊憩研究，8(2)，109-132。new window  延伸查詢new window
17.Dunn Ross, E. L.、Iso-Ahola, S. E.(1991)。Sightseeing tourists' motivation and satisfaction。Annals of Tourism Research，18(2)，226-237。  new window
18.Wellman, J. Douglas、Roggenbuck, J. W.、Smith, A. C.(1982)。Recreation Specialization and Norms of Depreciative Behavior Among Canoeists。Journal of Leisure Research，14(4)，323-340。  new window
19.Fluker, Martin R.、Turner, Lindsay W.(2000)。Needs, motivations, and expectations of a commercial whitewater rafting experience。Journal of Travel Research，38(4)，380-389。  new window
20.Crompton, John L.(1979)。Motivations for Pleasure Vacation。Annals of Tourism Research，6(4)，408-424。  new window
21.Gnoth, Juergen(1997)。Tourism motivation and expectation formation。Annals of Tourism Research，24(2)，283-304。  new window
22.Geva, A.、Goldman, A.(1991)。Satisfaction Measurement in Guided Tours。Annals of Tourism Research，18(2)，177-185。  new window
23.Oliver, Richard L.(1993)。Cognitive, affective, and attribute bases of the satisfaction response。Journal of Consumer Research，20(3)，418-430。  new window
24.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
25.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
26.歐聖榮、蕭芸殷(19980900)。生態旅遊遊客特質之研究。戶外遊憩研究，11(3)，35-58。new window  延伸查詢new window
會議論文
1.Bums, R.、Graefe, A. R.、Titre, J.(1997)。Customer satisfaction at US Army Corps of Engineers-Administered Lakes: a compilation of two years of performance data。1997 Northeastern recreation research symposium。New York：Bolton Landing。12-13。  new window
學位論文
1.陳沛悌(1992)。秀姑巒溪泛舟活動社會心理容許量之探討(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Manning, R. E.(1999)。Studies in outdoor recreation: Search and research for satisfaction。Corvallis, Oregon：Oregon State University Press。  new window
2.Babbie, E.(1992)。The practice of social research。Belmont, CA：Wadsworth。  new window
其他
1.Csikszentmihalyi, Mihaly(1992)。Flow: The Psychology of Optimal Experience. New York, NY:。  new window
2.東部海岸國家風景區管理處(2002)。  延伸查詢new window
3.陳沛悌、林晏州(1997a)。社會常模之探討--以秀姑巒溪乏舟活動過見船數的常模為例。  延伸查詢new window
4.蔡政彰(1984)。花蓬秀姑巒溪動態泛舟行銷策略之研究。  延伸查詢new window
5.Absher, J. D.(1998)。Customer service measures for National Forest Service Recreation。  new window
6.Absher, J. D., Howat, G., Crilley. G., & Mime, I.(1998)。Toward customer service: Market segment differences for sports and leisure centers。  new window
7.Bowes. S., & Dawson, C.(1997)。Watercraft user characteristics, management preferences。  new window
8.Burns, R. C., Graefe, A. R., Absher, J. D., & Titre, J.(1998)。Water-based recreationists: attitudes regarding customer satisfaction: Differences between selected market segments。  new window
9.Chen. J., Graefe. A. R., & Kerstetter. D.(1997)。Trip experience and tourists’ motivation。  new window
10.Confer, J. J. Jr., Kerstetter, D. L., Confer, C. W., & Brieker. K. S.(1996)。Where did you learn that? An examination of visitors’ historical frame of reference and the relationship to attitudes about authenticity and satisfaction。  new window
11.Crandall, V. C.(1974)。Achievement motivation: A theoretical model。  new window
12.Dowling, R. K.(1997)。Plans for the development of regional ecotourism: Theory and practice。  new window
13.Driver, B., Nash, R., & Hass, G.(1987)。Wilderness benefits: A state-of-knowledge review。  new window
14.Eadington, W. R., & Smith, V. L.(1992)。Introduction: The emergence of alternative forms of tourism。  new window
15.Graefe. A. R., Vaske, J. J., & Kuss, F. R.(1984)。Social carrying capacity: An integration and synthesis of twenty years of research。  new window
16.Heberlein, T. A., & Shelby, B.(1977)。Carrying capacity, values, and the satisfaction model: A reply to Greist。  new window
17.Jubenville, A.(1971)。A test of difference between wilderness recreation party leaders and party members。  new window
18.Lucas, R. C.(1980)。Use patterns and visitor characteristics, attitudes, and. preferences in nine wilderness and other roadless areas。  new window
19.Lucas, R. C.(1986)。Influence of visitor experience on wilderness recreation trends。  new window
20.Manning. R. E.(1985)。Studies in outdoor recreation。  new window
21.Manning, R. E., & Ciali, C. P.(1980)。Recreation density and user satisfaction: A further exploration of the satisfaction model。  new window
22.Merrill, K. & Graefe, A. R.(1997)。The relationship between activity specialization and preferences for setting and route attributes of selected rock climbers。  new window
23.Mowen, A., Graefe., & Virden, R.(1997)。A typology of place attachment and activity involvement。  new window
24.Nisengard.. M., & Gratzer, M.(1997)。Recreational attitudes towards management strategies of Allegheney State Park。  new window
25.Perry, W., & Loomis, D. K.(1998)。Differences in motivations for different river users and potential conflict。  new window
26.Sclireyer, R., & Roggenbuck, J. W.(1978)。The influence of experience expectations on crowding perceptions and social-psychological carry capacities。  new window
27.Shafer, C. S., & Hammitt, W. E.(1995)。Congruence among experience dimensions, condition indicators, and coping behaviors in wilderness。  new window
28.Shelby. B., & Heberlein, T. A.(1986)。Carrying capacity in recreation settings。  new window
29.Swan, J. E., & Trawick, I. F.(1981)。Disconfirmation of satisfaction with a retail service。  new window
30.Titre, J., Bums, R. C., & Vogel, J. J.(1997)。Developing a road. map to address customer needs。  new window
31.Uysal, M., Howard, G., & Jamrozy, U.(1991)。An application of importance performance analysis to a ski resort: A case study in North Carolina。  new window
32.Watson, A. E., & Niccolucci, M. J.(1992)。Defining past experience dimensions for wilderness recreation。  new window
33.Watson, A. E., Roggenhuck, J. W., & Williams, D. R.(1991)。The influence of past experience on wilderness choice。  new window
 
 
 
 
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