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題名:整合Kano模式與IPA應用於鋼線服務品質之研究--以SH公司為例
書刊名:創新與管理
作者:李德盛賴福來
作者(外文):Lee, Te-shengLai, Fu-lai
出版日期:2011
卷期:8:3
頁次:頁125-148
主題關鍵詞:鋼線服務品質Kano 模式IPAService-quality of steel wireKano Model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:15
  • 點閱點閱:38
本研究是以鋼線製造業者為對象,探討鋼線製品顧客對於鋼線製品供應者服務品質的看法與評價;有別於一般常見衡量顧客服務品質之方法,本研究主要應用Kano 二維模式,輔以重要-表現程度分析(Importance-Performance Analysis, IPA)法,探索鋼線製品的全面服務品質。藉由PZB服務品質構面為基礎,設計包含鋼線基本物理特性及服務的20項題目,進行問卷調查,探討顧客對於鋼線製品現況的看法,透過重要-表現程度分析找出應該立即改善的關鍵品質因素,接著將鋼線製品服務項目依 Kano 二維品質特性予以歸類,找出各服務項目的屬性,同時計算出顧客對於鋼線製品服務品質的滿意指標及不滿意指標,探索與服務項目之間的關係,鋼線製造業者必須整合各個相關品質工程技術,配合列為優先改善的項目,尋求改善之標的,將企業有限的資源妥善規劃,運用適合產業的改善手法與管理策略,進行有效的品質改善與提升,逐步踏實地達到更高的顧客滿意度。
This study takes the steel wire manufacturer as the object and explores the customer’s view and evaluation of the service quality of the product providers. Varying from regularly seen methods for the quality evaluation of customer services, this study applies mainly the Kano Two-Dimensional Model and is supported with Importance-Performance Analysis (IPA) to explore the overall service quality of steel wires. This study takes the quality service phase of PZB as the foundation to design 20 items on the questionnaires which includes the basic steel wire physical properties and the wire services. To proceed the investigation by questionnaires, this study explores customer’s view about the current state of steel wires and analyses by IPA to find the key quality factor which should be improved immediately, and then categorizes the service items for steel wires by the feature of Kano Two-Dimension Model to find the property of each service item, and at the same time to calculate both the customer’s satisfaction index and dissatisfaction index for the quality of steel wire services. After the quality engineering technology being established, the relationship between the technology and the service items will be explored. The manufacturer of steel wires must integrate each relative quality engineering technology to build the priority items for the improvement, look for the target of improvements, make adequate plans for the limited enterprise resources, apply the improvement method and administration strategy for appropriate production businesses to proceed efficient quality improvements and the promotions, gradually achieve higher customer satisfaction step by step.
期刊論文
1.劉明盛(2008)。應用Kano模式探討大學教育品質--以某科技大學為案例。品質學報,15(1),39-61。new window  延伸查詢new window
2.Kaiser, Henry F.(1974)。An Index of Factorial Simplicity。Psychometrika,39(1),31-36。  new window
3.Marr, J.W.(1986)。Letting the Customer Be the Judge of Quality。Quality Progress,19(10),46-49。  new window
4.楊錦洲(1993)。二維品質模式在服務品質上之應用。品質管制月刊,29,27-33。  延伸查詢new window
5.Chen, T. L.、Lee, Y. H.(2006)。Kano Two-dimensional Quality Model and Important-performance Analysis in the Student's Dormitory Service Quality Evaluation in Taiwan。Journal of American Academy of Business,9(2),324-330。  new window
6.Kano, N.、Seraku, N.、Takahashi, F.、Tsuji, S.(1984)。Attractive Quality and Must-be Quality。The Journal of Japanese Society for Quality Control,14(2),39-48。  new window
7.Matzler, K.、Hinterhuber, H. H.(1998)。How to Make Product Development Projects More Successful by Integrating Kano’s Model of Customer Satisfaction into Quality Function Deployment。Technovation,18(1),25-38。  new window
8.朱正民(200703)。鋼線業經營能力分析。危機管理學刊,4(1),13-20。new window  延伸查詢new window
9.蘇朝墩(200405)。專訪日本品質大師--狩野紀昭博士。品質月刊,40(5),20-24。  延伸查詢new window
10.Chapman, R. G.(1993)。Brand performance comparatives。Journal of Product & Brand Management,2(1),42-50。  new window
11.Hermon, P.、Nitek, D.A.(2001)。Service quality: A concept not fully explored。Library Trends,49(4),678-708。  new window
12.Parasurman, A.、Berry, L.L.、Zeithaml, V.A.(1988)。SERVQUAL: A Multiple-item scale for measuring consumer perceptions of service quality。Journal of Retailing,64(1),12-40。  new window
13.Kuo, Y. F.(2004)。Integrating Kano’s Model into Web-community Service Quality。Total Quality Management,15(7),925-939。  new window
14.Chu, Raymond K. S.、Choi, Tat(2000)。An Importance-performance Analysis of Hotel Selection Factors in the Hong Kong Hotel Industry: A Comparison of Business and Leisure Travellers。Tourism Management,21(4),363-377。  new window
15.Martilla, John A.、James, John C.(1997)。Importance-Performance Analysis。Journal of Marketing,41(1),77-79。  new window
16.Chéron, E. J.、McTavish, R.、Perrien, J.(1989)。Segmentation of Bank Commercial Markets。International Journal of Bank Marketing,7(6),25-30。  new window
17.Oh, Haemoon(2001)。Revisiting importance-performance analysis。Tourism Management,22(6),617-627。  new window
學位論文
1.宮松年(2007)。台灣地區產業機械製造業核心能力、經營策略、經營績效關係之研究(碩士論文)。靜宜大學。  延伸查詢new window
2.陳玲美(2005)。製程設計改善--Kano模式與商品企劃七工具之應用(碩士論文)。明新科技大學。  延伸查詢new window
3.黃清雄(2000)。產業競爭力關鍵因素之研究--以台灣地區鋼線鋼纜業為例(碩士論文)。長榮管理學院。  延伸查詢new window
圖書
1.Nunnally, J. C.(1978)。Psychometric Theory。New York:McGraw-Hill。  new window
2.李芳齡(2006)。實踐豐田模式。台北:麥格羅希爾。  延伸查詢new window
3.楊錦洲(2002)。服務業品質管理。台北:中華民國品質管制學會。  延伸查詢new window
 
 
 
 
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