Tennis is a high-exposure, global sports, and the professional tennis tours always draw attention from over 100 million of audiences worldwide. Shanghai Masters is part of ATP World Tour Masters 1000 of the Association of Tennis Professionals (ATP) World Tour-one of the most prestigious tournaments. Shanghai is the only Asian city that has been selected to host the events. The 2010 tournament attracted over 110 thousand audiences watching the games with the ticket income of around 3 million dollars. More importantly, the top-end sponsorship from Rolex is the key factor that makes the events profit-making. Shanghai Masters has been voted as ”ATP Masters 1000 Tournament of the Year” for two consecutive years and has gained the eternal ownership of hosting the ATP Masters Series. By researching on the current situation of Shanghai Masters and the strategies of the sponsor, this essay aims to indicate the potential benefits that hosting sports games will make. The three benefits we submit after the bibliographical survey are as follows: One, to help make the best impression of the host city; two, to bring out positive economic effects; three, to cultivate the professionals capable of running the sports events. Lastly, we hope the perspectives that this essay presents are able to provide the sports-sponsoring enterprises with some constructive reference, and are also helpful to those hosting domestic sports events.