由企業之創新管理觀點探討研究機構之技術移轉與新產品開發管理_

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題名：	由企業之創新管理觀點探討研究機構之技術移轉與新產品開發管理
書刊名：	產業與管理論壇
作者：	胡欣怡／吳豐祥／張午寧／傅如彬
作者(外文)：	Hu, Hsin-yi／Wu, Feng-shang／Chang, Wu-ning／Fu, Ju-ping
出版日期：	2014
卷期：	16:1
頁次：	頁22+24-43
主題關鍵詞：	技術商業化；技術移轉；研究機構；創新管理；新產品開發；Commercialization；Technology transfer；Research institute；Innovation management；New product development
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0) 排除自我引用:1 共同引用:3 點閱:27

在競爭激烈、變動快速的環境中，企業必須不斷創新以建立優勢。我國產業以中小企業為主，研發人力與資源有限，需從外部引進新技術或進行共同開發，因此，研究機構對於協助企業提升創新能力更顯重要。然而，研究機構所開發的產品與技術，成功商業化的機率依然很低。本研究特別從「企業」創新管理的角度出發，期以更完整的思維探討研究機構之創新與研發成果商品化。研究中以工業技術研究院的研究計畫為對象，進行多重個案研究，並依市場、產品與技術、組織、技術移轉四個構面，探討各案例在新產品開發過程中之影響因素與作為。本研究針對研究機構所得之結論為：(1)研發團隊若能持續瞭解產業需求與市場變化，可提升新產品開發績效；(2)研發團隊若能開發應用彈性高且量產製程完備度高之技術產品，並深入瞭解其產業需求與管理驗證等相關法規，可提升新產品開發績效；(3)研究機構若能對新產品開發之計畫提供充裕的資源與支持，並選擇兼具技術專業與商業能力之領導人，除可塑造團隊良好之互動，亦能有效整合研發與行銷資源，提升新產品開發績效；(4)研發團隊若能持續瞭解開發技術之相關產業，考量廠商技術使用能力與認同度，選擇適當的承接者與技轉模式，並鼓勵團隊成員積極參與，可提升新產品開發績效。

以文找文

In the environment with fierce competition and rapid technical change, the firms must constantly innovate to build up their competitive advantage. Since SMEs, the major players in Taiwan, have limited R&D personnel and resources and rely on the external resources for their introduction of new technologies and products. Therefore, the assistance from research institutes to help in new product development and enhance innovative capability is even more important. However, the commercialization strike-rate of the new products and new technologies developed by research institutes is still very low. This study aims to investigate the new product and new technology development of research institutes, especially from the perspective of corporate innovation management. Based on the four dimensions of market, technology and products, organization, and technology transfer, this work analyzes the process and key elements of new product development and new technology of four ITRI (Industrial Technology Research Institute) R&D projects. The main conclusions for research institutions obtained from this study are as following: 1. If the R&D team consistently monitors the industrial demands and market changes, the performance of new product developa ment will be enhanced; 2. If the R&D team develops the new products with high elastic application and complete the process of scale-up and manufacturing, and have thorough understanding towards the industrial demands and regulations, the performance of new product development will be enhanced; 3. If research institutes provide more sufficient resources and supports for the new products development projects and appoint R&D project leaders with capabilities of both technology and business, they will result in good interactive mode of the team members and effective integration of research, development and marketing resources, and enhance the performance of new product development; 4. If the R&D team have intensive knowledge about the industries, emphasize the capability of technological utilization, and choose the appropriate recipient firms and technology transfer mode, and meanwhile, encourage the R&D members to proactively participate in the technology transferring process, the performance of new product development will be enhanced.

以文找文

期刊論文
1.	Chesbrough, Henry W.(2004)。Managing Open Innovation: Chess and Poker。Research Technology Management，47(1)，23-26。
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3.	謝如梅、方世杰、劉常勇、蔡馥陞(20091200)。團隊社會資本與新產品開發績效：知識分享機會、意願與能力之中介效果。中山管理評論，17(4)，1001-1044。延伸查詢
4.	Bozeman, B.、Coker, K.(1992)。Assessing the effectiveness of technology transfer from US government R&D laboratories: The impact of market orientation。Technovation，12(4)，239-255。
5.	Chen, C.(2007)。Information technology, organizational structure, and new product development: The mediating effect of cross-functional team interaction。IEEE Transactions on Engineering Management，54(4)，687-698。
6.	Dyer, B.、Song, X. M.(1998)。Innovation strategy and sanctioned conflict: A new edge in innovation?。The Journal of Product Innovation Management，15(6)，505-519。
7.	Franza, R. M.、Grant, K. P.(2006)。Improving federal to private sector technology transfer。Research Technology Management，49(3)，36-40。
8.	Hsieh, L. F.(2011)。A study of the relationship between R&D governance mechanisms, team leaning activities and R&D performance in cross-functional teams。Innovation Management Review，2(1)，39-55。
9.	Jassawalla, A. R、Sashittal, H. C.(1999)。Building collaborative cross-fiinctional new product teams。Academy of Management Executive，13(3)，50-63。
10.	Lin, M. J.、Chen, C. H.、Huang, Z. C.(2007)。Effects of business and design strategy integration on new product development performance: An empirical analysis。International Journal of Business and Systems Research，1(4)，438-457。
11.	Song, X. M.、Parry, M. E.(1997)。The determinants of Japanese new product success。Journal ofMarketing Research，34(1)，64-76。
12.	Zander, I.(2002)。The formation of international innovation networks in the multinational cooperation: An evolutional perspective。Industrial and Corporate Change，11(2)，327-353。
13.	Keller, R. T.、Chinta, R. R.(1990)。International Technology Transfer: Strategies for Success。The Academy of Management Executive，4(2)，33-43。
14.	Iansiti, Marco、West, Jonathan(1997)。Technology Integration: Turning Great Research into Great Products。Harvard Business Review，75(3)，69-79。
15.	Song, X. Michael、Parry, Mark E.(1996)。What separates Japanese new product winners from losers?。Journal of Product Innovation Management，13(5)，422-439。
16.	Piper, William S.、Naghshpour, Shahdad(1996)。Government technology transfer: The effective use of both push and pull marketing strategies。International Journal of Technology Management，12(1)，85-94。
17.	Chen, C. J.、Huang, J. W.(2007)。How organizational climate and structure affect knowledge management--The social interaction perspective。International Journal of Information Management，27(2)，104-118。
18.	Ounjian, M. L.、Carne, E. B.(1987)。A Study of the Factors Which Affect Technology Transfer in a Multilocation Multibusiness Unit Corporation。IEEE Transactions on Engineering Management，EM-34(3)，194-201。
19.	Tan, R. R.(1996)。Success Criteria and Success Factor for External Technology Transfer Project。Technovation，27(2)，45-56。
20.	Novak, Thomas P.、Hoffman, Donna L.、Duhachek, Adam(2003)。The Influence of Global-Directed and Experiential Activities on Online Flow Experiences。Journal of Consumer Psychology，13(1/2)，3-16。
21.	Van Der Panne, G.、Van Beers, C.、Kleinknecht, A.(2003)。Success and Failure of Innovation: A Literature Review。International Journal of Innovation Management，7(3)，309-338。
22.	Griffin, Abbie、Hauser, John R.(1992)。Patterns of communication among marketing, engineering and manufacturing: A comparison between two new product teams。Management Science，38(3)，360-373。
23.	Chang, Y. C.、Yang, P. Y.、Chen, M. H.(2009)。The determinants of academic research commercialization: Towards an organizational ambidexterity perspective。Research Policy，38(6)，936-946。
24.	Keller, R. T.(2001)。Cross-functional project groups in research and new product development: diversity, communications, job stress, and outcomes。Academy of Management Journal，44(3)，546-555。
25.	Khanna, T. R.、Gulati, R.、Nohria, N.(1998)。The dynamics of learning alliances: competition, cooperation, and relative scope。Strategic Management Journal，19(3)，193-210。
26.	Cooper, R. G.(1994)。New Products: The Factors that Drive Success。International Marketing Review，11(1)，60-76。
27.	Cooper, R. G.(1996)。Overhauling the new product process。Industrial Marketing Management，25(6)，465-482。
28.	Lester, D. H.(1998)。Critical success factors for new product development。Research Technology Management，41(1)，36-44。
29.	Spender, J. C.(1996)。Making knowledge the basis of a dynamic theory of the firm。Strategic Management Journal，17(S2)，45-62。
30.	Montoya-weiss, M. M.、Song, X. Michael(1998)。Critical Development Activities for Really New versus Incremental Products。Journal of Product Innovation Management，15(2)，124-135。
31.	Brown, Shona L.、Eisenhardt, Kathleen M.(1995)。Product Development: Past Research, Present Findings, and Future Directions。The Academy of Management Review，20(2)，343-378。
32.	Geroski, P. A.、Machin, S.、Reenen, J. V.(1993)。The Profitability of Innovating Firms。Journal of Economics，24(2)，198-211。

會議論文
1.	Grant, R. M.、Baden-Fuller, C.(1995)。A Knowledge-based Theory of Inter-firm Collaboration。1995 Annual Meeting of Academy of Management，17-21。

圖書
1.	原崎勇次、葉錦堂(1993)。研究開發之管理。台北：台華工商圖書出版公司。延伸查詢
2.	Cooper, R. G.(1993)。Winning at new products。Cambridge, MA：Prseus。
3.	Kuczmarski, T. D.(1992)。Managing new products: the power of innovation。Englewood Cliffs, NJ：Prentice-Hall。
4.	Jolly, V. K.(1997)。Commercializing New Technologies: Getting from Mind to Market。Boston：Harvard Business School Press。
5.	Yin, Robert Kuo-Zuir(2009)。Case Study Research: Design and Methods。Sage Publications。

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