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Tory(2000)。Making a Good Decision: Value from Fit。American Psychologist,55(11),1217-1230。 | 28. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 29. | Meyerowitz, Beth E.、Chaiken, Shelly(1987)。The effect of message framing on breast self-examination attitudes, intentions and behaviors。Journal of Personality and Social Psychology,52(3),500-510。 | 30. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 31. | Higgins, E. Tory(1997)。Beyond pleasure and pain。American Psychologist,52(12),1280-1300。 | 32. | Cesario, Joseph、Grant, Heidi、Higgins, E. Tory(2004)。Regulatory Fit and Persuasion: Transfer from 'Feeling Right'。Journal of Personality and Social Psychology,86(3),388-404。 | 圖書1. | Shimp, T. A.(1997)。Advertising, promotion, and supplemental aspects of integrated marketing communications。Chicago:The Dyden Press。 | 2. | Belch, G. E.、Belch, M. A.(2011)。Advertising and promotion: an integrated marketing communications perspective。McGraw-Hill。 | 3. | Schultz, D. E.、Robinson, W. A.、Petrison, L.(1998)。Sales promotion essentials: The 10 basic sales promotion techniques...and how to use them。Lincolnwood, IL:NTC Business Books。 | 4. | Totten, J. C.、Bloch, M. P.(1987)。Patterns of store choice: New text and cases。Commerce Communication, Inc.。 | 5. | Hugh, Davidson J.(1987)。Offensive Marketing: How to Make Your Competitors Follow。England:Gower Publishing Company Limited。 | 6. | Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。 | 7. | Quelch, John A.(1989)。Sales Promotion Management。Englewood Cliffs, New Jersey:Prentice-Hall, Inc.。 | 8. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 其他1. | 台灣網路資訊中心(2010)。TWNIC寬頻網路使用調查,http://www.twnic.net/index4.php, 2014/11/27。 延伸查詢 | 圖書論文1. | Sawyer, A. G.、Dickson, P.(1984)。Psychological Perspectives on Consumer Response to Sales Promotion。Research on Sales Promotion。Cambridge, MA:Marketing Science Institute。 | 2. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | |
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