The Effect of Regulatory Focus on Conformity Behavior__臺灣人文及社會科學引文索引資料庫

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題名：	The Effect of Regulatory Focus on Conformity Behavior
書刊名：	臺大管理論叢
作者：	鄭尹惠／高登第／莊世杰／陳淑惠
作者(外文)：	Cheng, Yin-hui／Kao, Danny T.／Chuang, Shih-chieh／Chen, Shu-hui
出版日期：	2013
卷期：	24:1
頁次：	頁207-232
主題關鍵詞：	調節焦點；從眾行為；認知負載；Conformity；Regulatory focus；Cognitive load
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:3 共同引用:0 點閱:56

本研究主要在驗證調節焦點對消費者從眾行為之影響。實驗1 研究影響當消費者處於預防焦點的情況下，將比處於促進焦點的情況下產生更明顯的從眾行為。進一步，實驗2發現調節焦點對消費者從眾行為之影響是由資訊及規範常模中介所造成的。最後，實驗3 發現節焦點對消費者從眾行為之影響在高認知負載下將會消失。

以文找文

This article examines the influence of regulatory focus on conformity. Three experimentalsituations are developed to examine the effect. Experiment 1 reveals that regulatory focusinfluences conformity, with the effect being more obvious under a prevention-focusedcondition, in which people conform more strongly with others, than under a promotionfocusedcondition. In Experiment 2, the effect of regulatory focus on conformity is mediatedby informational influences and normative influences. The results of Experiment 3 show thatunder a high cognitive load, the effect of regulatory focus on conformity disappears.

以文找文

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會議論文
1.	Hupfer, N.、Gardner, D.(1971)。Differential involvement with products and issues: An exploratory study62-70。

圖書
1.	Becker, B.(1986)。Influence again: Another look at studies of gender differences in social influence。The psychology of gender: Advances through meta-analysis。Baltimore, MD：Johns Hopkins University Press。
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單篇論文
1.	Harlow, R.，Friedman, R. S.，Higgins, E. T.(1997)。The regulatory focus questionnaire，Columbia University。

圖書論文
1.	Higgins, E. T.、Spiegel, S.(2004)。Promotion and prevention strategies for self-regulation: A motivated cognition perspective。Handbook of self-regulation: Research, theory and applications。New York, NY：Guilford。
2.	Molden, Daniel C.、Lee, Angela Y.、Higgins, E. Tory(2008)。Motivations for promotion and prevention。Handbook of motivation science。New York, NY：Guilford Press。
3.	Asch, Solomon E.(1951)。Effects of Group Pressure Upon the Modification and Distortion of Judgments。Groups, leadership and men; research in human relations。Carnegie Press。
4.	Higgins, E. Tory(1998)。Promotion and prevention: Regulatory focus as a motivational principle。Advances in experimental Social Psychology。Academic Press。

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