Machine tools are the foundation of the machinery industry. Through the development of the industry﹐the production value of “machine tools” and “machine accessories”. The machinery industry is becoming the next trillion dollar industry in Taiwan.Therefore﹐how to elevate the efficiency of machine tool producers and to meet the needs of customers for quality services have now become important subjects. This study takes the machine tool producer﹐YCM Company﹐as its subject. In this study﹐ we evaluate the performances of service quality other than the traditional approaches. We use the SERVQUAL scale as the questionnaire framework﹐and integrate the Kano model and importance-performance-analysis(IPA) to explore the service quality of machine tool producers. At the conclusion of this research﹐we discovered that there are five service qualities which are highly important but less satisfactory. Also﹐there is a key element of one-dimensional quality and fourteen must-be qualities. As a consequence﹐we came up with recommendations on improvement strategies in order to satisfy customers’ needs;hence﹐to enhance the satisfaction with the overall service quality of YCM Company customers.