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題名:整合Kano模式與IPA分析應用於工具機產業服務品質之實證研究--以YCM公司為例
書刊名:全球商業經營管理學報
作者:林佑融賴福來
出版日期:2012
卷期:4
頁次:頁135-150
主題關鍵詞:服務品質Kano模式重要--表現程度分析法工具機Service qualityKano modelIPAMachine tools
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:30
  • 點閱點閱:16
工具機為機械產業之根基,隨著產業發展,位居台灣機械產業龍頭的「工具機」和「機械零組件」,即將成為下一個兆元產業。故要如何提昇工具機業者的效能及滿足客戶的服務品質需求,便是當前一項重要課題。 本研究以工具機製造業者YCM公司為對象,以SERVQUAL量表為問卷架構,利用整合Kano模式與重要度-表現分析法(IPA)探索工具機業者的服務品質。本研究結果發現,有五項服務品質係重要性高但滿意度低,以及有一項一元品質和十四項當然品質關鍵要素,建議提出改善策略以滿足客戶的需求,進而提高客戶對YCM公司整體服務品質的滿意度。
Machine tools are the foundation of the machinery industry. Through the development of the industry﹐the production value of “machine tools” and “machine accessories”. The machinery industry is becoming the next trillion dollar industry in Taiwan.Therefore﹐how to elevate the efficiency of machine tool producers and to meet the needs of customers for quality services have now become important subjects. This study takes the machine tool producer﹐YCM Company﹐as its subject. In this study﹐ we evaluate the performances of service quality other than the traditional approaches. We use the SERVQUAL scale as the questionnaire framework﹐and integrate the Kano model and importance-performance-analysis(IPA) to explore the service quality of machine tool producers. At the conclusion of this research﹐we discovered that there are five service qualities which are highly important but less satisfactory. Also﹐there is a key element of one-dimensional quality and fourteen must-be qualities. As a consequence﹐we came up with recommendations on improvement strategies in order to satisfy customers’ needs;hence﹐to enhance the satisfaction with the overall service quality of YCM Company customers.
期刊論文
1.Gronroos, C.(1982)。An Applied Servuce Marketing Theory。European Journal of Marketing,16(7),30-41。  new window
2.蘇朝墩(2004)。專訪日本品質大師--狩野紀昭博士。品質管制月刊,40(5),14-16。  延伸查詢new window
3.Hansen, E.、Bush, R. J.(1999)。Understanding customer quality requirements: Model and application。Industrial Marketing Management,28(2),119-130。  new window
4.張旭華、呂鑌洧(20071200)。整合二維品質模式與品質機能展開應用於高等技職教育服務之實證研究。品質學報,14(4),405-421。new window  延伸查詢new window
5.Zhang, H. Q.、Chow, I.(2004)。Application of importance-performance model in tour guides' performance: Evidence from mainland Chinese outbound visitors in Hong Kong。Tourism Management,25(1),81-91。  new window
6.楊錦洲(19930500)。二維品質模式在服務品質上之應用。品質管制月刊,29(5),27-33。  延伸查詢new window
7.Levitt, Theodore(1972)。Production-Line Approach to Service。Harvard Business Review,50(5),41-52。  new window
8.Martilla, John A.、James, John C.(1977)。Importance-performance analysis。Journal of Marketing,41(1),77-79。  new window
9.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
10.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
11.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
學位論文
1.鄭俊雄(2009)。整合Kano模式與IPA分析應用於行政機關服務品質之實證研究--以田中鎮公所為例(碩士論文)。國立虎尾科技大學。  延伸查詢new window
圖書
1.李友錚、賀力行(2004)。品質管理:整合性思維。臺北:前程企業管理有限公司。new window  延伸查詢new window
2.Cavana, R. Y.、Delahaye, B. L.、Sekaran, U.(2000)。Applied business research: Qualitative and quantitative methods。John Wiley & Sons。  new window
3.黃士滔、傅和彥(2004)。品質管理觀念、理論與方法。臺北:前程出版股份有限公司。  延伸查詢new window
4.楊錦洲(2002)。服務業品質管理。台北:中華民國品質管制學會。  延伸查詢new window
5.Crosby, Philip B.(1979)。Quality is Free: the Art of Making Quality Certain。New York:New American Library。  new window
6.吳明隆、涂金堂(2005)。SPSS與統計應用分析實務。五南圖書出版股份有限公司。  延伸查詢new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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