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2. | 蔡正飛、蔡寶珠、王瑞慈、林佳蓁(20130900)。消費者之偶像崇拜與跨文化認同對跨國企業行銷組合績效的影響研究--以日系Avex公司為例。顧客滿意學刊,9(2),247-269。 延伸查詢 |
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8. | 鄒伯衡(2009)。臺灣宅配物流業的現況與發展。物流技術與戰略,39,9-12。 延伸查詢 |
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圖書1. | 劉文良(2010)。顧客關係管理--新時代的決勝關鍵。臺北:碁峰資訊股份有限公司。 延伸查詢 |
2. | 周春芳(2007)。流通業現代化與電子商務。臺北市:五南文化。 延伸查詢 |
3. | 張有恆(2013)。現代物流管理:物流與供應鏈整合。臺北市:華泰文化。 延伸查詢 |
4. | 中華徵信所(2012)。2012臺灣地區大型企業排名TOP5000。中華徵信所。 延伸查詢 |
5. | Armstrong, Gary、Kotler, Philip(2007)。Marketing: An introduction。Pearson Education。 |
6. | Kotler, P.、Armstrong, G.(2001)。Principles of marketing。Upper Saddle River, NJ:Prentice Hall。 |
7. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.(2010)。Multivariate data analysis: A global perspective。Pearson:Prentice-Hall。 |