| 期刊論文| 1. | Dowling, G. R.(1986)。Managing your corporate images。Industrial Marketing Management，15(2)，109-115。   | | 2. | Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research，17(1)，110-119。 | | 3. | Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing，58(4)，28-36。 | | 4. | Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effect of price, band, and store information on buybers product evaluation。Journal of Marketing Research，28(3)，307-319。 | | 5. | Babin, L. A.、Burns, A. C.、Biswas, A.(1992)。A framework providing direction for research on communications effects of mental imagery-evoking advertising strategies。Advances in Consumer Research，19(1)，621-628。 | | 6. | Dodds、Monroe、Grewal(1994)。Effect of Price, Band, and Store Information on Buyers Product Evaluation。Journal of Marketing, Research，28(3)，307-319。 | | 7. | Dick, A. S.、Kunal, Basu(1994)。Customer Loyal: Toward and Integrated Comecptual Framework。Academy of Marketing Science Journal，22(2)，99-113。 | | 8. | Zeithaml, Valarie A.(1988)。Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。 | | 9. | Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。 | | 10. | Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing，73(3)，311-336。 | | 11. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。 | | 12. | 陳澤義、葉香麟(20070900)。品牌形象、品牌關係與知覺品質關係之研究--以美白化妝品品牌為例。東吳經濟商學學報，58，1-29。 延伸查詢 | | 13. | 許士軍(19870700)。新加坡消費者對不同來源地產品之知覺及態度。管理評論，5-23。 延伸查詢 | | 14. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。 | | 15. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。 | | 16. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。 | | 17. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。 | | 18. | Hepworth, M.、Mateus, P.(1994)。Connection customer loyalty to the bottom line。Canadian Business Review，21(4)，40-44。 | 學位論文| 1. | 陳建翰(2003)。產品涉入程度、品牌形象、品牌權益與顧客回應間之關係探討(碩士論文)。國立東華大學，花蓮縣。 延伸查詢 | 圖書| 1. | Boulding, K. E.(1969)。The image knowledge in life and society。University of Michigan Press。 | | 2. | Griffin, J.(1995)。Customer loyalty: How to earn It and how to keep It。New York, NY：Lexington Books。 | | 3. | Boulding, K. E.(1956)。The image。The University of Michigan Press。 | | 4. | Aaker, D. A.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。New York：A division of Macmillan Inc.。 | | 5. | Aaker, D. A.(1998)。Building Strong Brands。New York：Pearson。 | | 6. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 7. | Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。 | |