| 期刊論文1. | 曾瑞譙(20091200)。電腦輔助教學軟體使用後之效益分析--科技接受模式的觀點與應用。新竹教育大學教育學報,26(2),127-163。 延伸查詢 | 2. | 王凱、張震元(20120400)。整合實用性、享樂性與社群認同性建構社群網站態度衡量模型之研究。資訊管理學報,19(2),275-313。 延伸查詢 | 3. | Fishbein, M.、Ajzen, I.(1972)。Attitudes and opinions。Annual Review of Psychology,23(1),487-544。 | 4. | 趙慶明(2007)。Facebook開放時代的到來。中國電子商務,2007(7),16-17。 延伸查詢 | 5. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 | 6. | Folkes, Valerie S.(1988)。Recent attribution research in consumer behavior: a review and new directions。Journal of Consumer Research,14(4),548-565。 | 7. | Boyd, Danah M.、Ellison, Nicole B.(2007)。Social Network Sites: Definition, History, and Scholarship。Journal of Computer-Mediated Communication,13(1),210-230。 | 8. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 | 學位論文1. | 江旻峻(2007)。Web 2.0時代網路發展策略--從整合性關係建立網站之觀點出發(碩士論文)。臺灣大學。 延伸查詢 | 圖書1. | Sandel, Michael J.(1982)。Liberalism and the limits of justice。Cambridge University Press。 | 2. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1995)。Consumer behavior。Dryden Press。 | 其他1. | Alexa Internet, Inc.(2016)。The top 500 sites on the web,http://www.alexa.com/topsites。 | 2. | Facebook Reports Fourth Quarter and Full Year 2015 Results,http://investor.fb.com/releasedetail.cfm?ReleaseID=952040。 | 圖書論文1. | Rosenberg, M. J. A.、Hovland, C. I.(1960)。Cognitive, affective, and behavioral components of attitudes。Attitude organization and change。New Haven, CT:Yale University Press。 | |