As living standards soar, skin care products are more often considered as necessity rather than luxury goods. The core of beauty industry is service, which is carried on a face-to-face basis with a beautician and a client and involves physical contact. A beautician is not only a service provider but a sales representative, who provides services to customers using his or her skills to satisfy customers and win their trust for repurchases. Previous studies discussed the skills of beauticians, while the content of beautician competencies and the interpersonal relationships between beauticians and customers have not deserved enough attention. This study adopts both qualitative and quantitative approaches. The former features interviewed with experts from the industry to build a set of professional competencies for a beautician. The latter was conducted on the basis of convenience sampling, with 310 valid questionnaires collected. The study results show that knowledge and skill are two important competencies to consumer repurchase willingness while attitude has direct effect on customer satisfaction. Besides, the impact of interpersonal trust on repurchase willingness is significantly higher than that of customer satisfaction. Interpersonal trust is an indispensable factor between a consumer and a beautician, making it the key to repurchase.