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E.(1983)。Attitude toward the Ad as a mediator of advertising effectiveness: Determinants and consequences。Advances in Consumer Research，10，532-539。 | | 21. | Madden, T. J.、Weinberger, M. G.(1982)。The effects of humor on attention in magazine advertising。Journal of Advertising，11(3)，8-14。 | | 22. | Murphy, J. H.、Cunningham, I. C. M.、Wilcox, G. B.(1979)。The impact of program environment on recall of humorous television commercials。Journal of Advertising，8(2)，17-21。 | | 23. | Nyilasy, G.、Reid, L. N.(2007)。The Academician--Practitioner Gap in Advertising。International Journal of Advertising，26(4)，425-445。 | | 24. | Posner, F.(1982)。Point of view: persuasion or DAR? The wrong question。Journal of Advertising Research，22(1)，57-58。 | | 25. | Rotfeld, H.(2006)。Movie theatres’ suicide--by--advertising with income from abusing customers。Journal of Consumer Marketing，23(7)，480-482。 | | 26. | Ryan-Segger, T.(2007)。How ambient media has grown up。B&T Weekly，16，18-20。 | | 27. | Shultz, T. R.(1972)。The role of incongruity and resolution in children’s appreciation of cartoon humor。Journal of Experimental Child Psychology，13，456-477。 | | 28. | Sternthal, Brian、Craig, C. S.(1973)。Humor in Advertising。Journal of Marketing，37，12-18。 | | 29. | Weinberger, M. G.、Campbell, L.(1991)。The use and impact of humor in radio advertising。Journal of Advertising Research，31，44-52。 | | 30. | 周研(2006)。注意力搜集與廣告傳播模式構建。西南民族大學學報，174，213-216。 延伸查詢 | | 31. | Shankar, A.、Horton, B.(1999)。Ambient media: advertising's new media opportunity?。International Journal of Advertising，18(3)，305-321。 | | 32. | Zhang, Yong(1996)。Responses to Humorous Advertising: The Moderating Effect of Need for Cognition。Journal of Advertising，25(1)，15-32。 | | 33. | Maclnnis, Deborah J.、Jaworski, Bernard J.(1989)。Information processing from advertisements: Toward an integrative framework。Journal of Marketing，53(4)，1-23。 | | 34. | Gelb, B. D.、Zinkhan, G. M.(1986)。Humor and advertising effectiveness after repeated exposures to a radio commercial。Journal of Advertising，15(2)，15-34。 | | 35. | Spotts, Harlan E.、Weinberger, Marc G.、Parsons, Amy L.(1997)。Assessing the Use and Impact of Humor on Advertising Effectiveness: a Contingency Approach。Journal of Advertising，26(3)，17-32。 | | 36. | Weinberger, Marc G.、Gulas, Charles S.(1992)。The impact of humor in advertising: A review。Journal of Advertising，21(4)，35-59。 | | 37. | Weinberger, Marc G.、Spotts, Harlan、Campbell, Leland、Parsons, Amy L.(1995)。The Use and Effect of Humor in Different Advertising Media。Journal of Advertising Research，35(3)，44-56。 | | 38. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。 | 學位論文| 1. | Jones, J.(1970)。Cognitive Factors in the Appreciation of Humor: A Theoretical and Experimental Analysis(博士論文)。Yale University。 | | 2. | 陳佳蓓(1999)。幽默廣告類別與廣告效果(碩士論文)。世新大學。 延伸查詢 | | 3. | 曾杏如(2002)。幽默廣告類型與認知需求對廣告效果之影響(碩士論文)。國立臺灣大學。 延伸查詢 | | 4. | 楊瑜君(2006)。幽默廣告類型、消費者生活型態對廣告效果之影響(碩士論文)。東吳大學。 延伸查詢 | | 5. | 黎冠廷(2010)。產品使用上之環境媒體意象(碩士論文)。大同大學。 延伸查詢 | | 6. | 蘇文達(2002)。個人因素對不同類型幽默廣告效果之影響∼情感密集度之角色探討(碩士論文)。國立臺灣大學。 延伸查詢 | | 7. | 唐士祥(1993)。幽默廣告在不同情境下對不同涉入程度產品的說明效果(碩士論文)。國立政治大學。 延伸查詢 | | 8. | 陳學志(1991)。「幽默理解」的認知歷程(博士論文)。國立臺灣大學。 延伸查詢 | 圖書| 1. | Wilson, C. P.(1979)。Joke’s Form, Content, Use and Function。New York：Academic Press。 | | 2. | Concord(1999)。Ambient Media。London：Concord。 | | 3. | Luxton, S.、Drummond, L.(2000)。What is this thing called ambient advertising?。CD-ROM。 | | 4. | Speck, P. S.(1987)。On humor and humor in advertising。Texas Tech University。 | | 5. | Stewart, D. W.、Furse, D. H.(1986)。Effective Television Advertising。Lexington, MA。 | | 6. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。 | 其他| 1. | (2006)。Etv: Football World Cup，http://adsoftheworld.com/media/ambient/etv_football_world_cup。 | | 2. | Burnett, Leo。The career builders，http://www.chinaadren.com/html/file/2009-6-23%5C2009623181646.html。 | | 3. | Marketforce Communications(2007)。Western Australia Tourism: Surf. Australia: West Perth，http://adsoftheworld.com/media/ambient/westem_australia_tourism_surf?size=_original。 | | 4. | MBA智库百科。注意力经济，http://wiki.mbalib.com/wiki/注意力经济。 延伸查詢 | | 5. | 李明合(2007)。環境媒體創意：感受“重複”的力量，http://blog.longmei.com.cn/userl/862/archives/2007/2998.html。 延伸查詢 | 圖書論文| 1. | Abdul-Razzaq, S.、Ozanne, L.、Fortin, D.(2009)。Cutting through the clutter? A field experiment measuring behavioural responses to an ambient form of advertising。Australian and New Zealand Marketing Academy Conference Proceedings。Melbourne, Australia：Monash University。 | | 2. | Flay, B. R.、Burton, D.(1990)。Effective mass communication strategies for health campaigns。Mass Communication and Public Health: Complexities and Conflicts。Newbury Park, CA：Sage。 | | 3. | Keith-Spiegel, P.(1972)。Early Conceptions of Humor: Varieties and Issues。The Psychology of Humor。New York：Academic Press。 | | 4. | Maibach, E. W.、Cotton, D.(1995)。Motivating People to behavior Change: A Staged Social Cognitive Approach to message design。Designing Health Messages: Approaches from Communication Theory & Public Health Practice。Thousand Oaks, CA：Sage。 | | 5. | Nerhardt, G.(1977)。Operationalization of incongruity in humor research: A critique and suggestions。It’s a Funny thing。Humor, London：Pergamon Press。 | | 6. | Speck, P. S.(1991)。The Framework for the study of humorous。Current Issues and Research in Advertising。Ann Arbor：Division of Research, Michigan Business School, University of Michigan。 | | 7. | Suls, J.(1972)。A Two-stage Model for the Appreciation of Jokes and Cartoons。Psychology of Humor。New York：Academic Press。 | | 8. | Weinberger, Marc G.、Spotts, H. E.(1992)。Differences in British and American Television and Magazine Advertising: Myth or Reality。Proceedings of the Association for Consumer Research : European Summer Conference。 | |