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題名:幽默設計的認知歷程與失諧實驗
作者:方裕民 引用關係
作者(外文):Yu-Min Fang
校院名稱:國立臺灣科技大學
系所名稱:設計研究所
指導教授:林銘煌
陳玲鈴
學位類別:博士
出版日期:2011
主題關鍵詞:產品設計認知理論幽默「失諧 - 解困」理論ERP(事件相關電位)Product DesignCognitive TheoryHumorIncongruity - Resolution TheoryERP
原始連結:連回原系統網址new window
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  • 點閱點閱:66
在近代實務設計操作裡,越來越多設計師關注人與物之間的關係。除了基本實用功能的滿足之外,他們運用多樣的表現形式,引發使用者對物品的認知,達成另一種人與物之間的互動。本論文嘗試以認知心理學的角度,探討人與物之間的關係,分別從認知歷程研究與認知科學研究兩面向進行。認知歷程研究著重於內心的邏輯思考;認知科學研究檢驗情緒的外部反應。本研究以幽默設計為例,首先研究文學的「失諧–解困」等理論與產品設計中的比喻式設計邏輯來解釋幽默產品的認知歷程。其次為認知科學研究,使用ERP(事件相關電位)設備,包括兩階段實驗,探討幽默認知歷程中的「失諧」狀態與腦波訊號,並驗證幽默認知歷程理論。第一階段實驗研究「物」的圖文失諧,作為初期實驗以累積經驗。第二階段實驗則設計「一致/矛盾前導詞」與「幽默產品/中性產品」之刺激物,記錄受測者的腦波電位,以誘發「失諧」狀態。實驗結果顯示:依認知歷程研究的結論,挑選並操作引發失諧感的刺激物,生理訊號顯示出受測者的失諧感效應的確實存在。
本研究以認知心理為基礎,展示了幽默設計中的人與物對話架構;並嘗試以文字加圖片的方式,誘發出N270與N400,應可讓ERP在視覺研究上跨出一步。
This research employs the cognitive theories to explore the relational structure between human and object. In the practice of contemporary design, more and more designers reverse their interest to this relation. They make use of the diverse means of expression, touch the users' cognition in essence, and stimulate the interaction between the consumers and designed products. This research utilizes the cognitive process and scientific methods. The former hypothesizes ratiocination and demonstration; the later, utilizing the scientific instrument, measures the objective psychological response by the physiological signal. The study scope is focused to humor designed product. First, the study of cognitive process integrates the perception patterns of the figurative expressions and “Incongruity - Resolution” theory to discover the core significance of humor in design practices. Secondly, two scientific experiments were implemented to examine the ERP (Event-related potential) brainwave signal and “incongruity” condition, then test and verify this theory. Pilot experiment acquires the experience from focusing on the presenting characteristic attribute of object by employing the method of ERP studies. Main experiment presents the stimuli with coherent/contradiction and humor/natural attribute, and records the ERP signal to detect brainwave variations. The result of subjects’ physiological signal evidences that the stimuli, by carful selection and operation, evokes the incongruity effect successfully.
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