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題名:綠色產品資訊一定增加購買意願嗎?以輕忽道德與綠色知曉的調節式中介效果為例
書刊名:管理評論
作者:蘇威傑成力庚 引用關係
作者(外文):Su, WeichiehCheng, Li-keng
出版日期:2021
卷期:40:1
頁次:頁1-20+93
主題關鍵詞:綠色行銷道德馬基維利主義綠色知曉Green marketingEthicsMachiavellianismGreen awareness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:8
  • 點閱點閱:15
期刊論文
1.Dangelico, Rosa Maria、Pujari, Devashish(2010)。Mainstreaming green product innovation: why and how companies integrate environmental sustainability。Journal of Business Ethics,95(3),471-486。  new window
2.Schuhwerk, Melody E.、Lefkoff-Hagius, Roxanne(1995)。Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?。Journal of Advertising,24(2),45-54。  new window
3.Tsen, Chyong-Huey、Phang, Grace、Hasan, Haslinda、Buncha, Merlyn Rita(2006)。Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu。International Journal of Business and Society,7(2),40-54。  new window
4.Davis, Joel J.(1993)。Strategies for Environmental Advertising。Journal of Consumer Marketing,10(2),19-36。  new window
5.Dahling, Jason J.、Whitaker, Brian G.、Levy, Paul E.(2009)。The Development and Validation of a New Machiavellianism Scale。Journal of Management,35(2),219-257。  new window
6.Gunnthorsdottir, Anna、McCabe, Kevin、Smith, Vernon(2002)。Using the Machiavellianism Instrument to Predict Trustworthiness in a Bargaining Game。Journal of Economic Psychology,23(1),49-66。  new window
7.Banerjee, Subhabrata、Gulas, Charles S.、Iyer, Easwar(1995)。Shades of Green: A Multidimensional Analysis of Environmental advertising。Journal of Advertising,24(2),21-31。  new window
8.Chen, Yu-Shan、Chang, Ching-Hsun(2013)。The determinants of green product development performance: Green dynamic capabilities, green transformational leadership, and green creativity。Journal of Business Ethics,116(1),107-119。  new window
9.Hunt, Shelby D.、Chonko, Lawrence B.(1984)。Marketing and Machiavellianism。Journal of Marketing,48(3),30-42。  new window
10.Gershoff, Andrew D.、Frels, Judy K.(2015)。What makes it green? The role of centrality of green attributes in evaluations of the greenness of products。Journal of Marketing,79(1),97-110。  new window
11.Reidenbach, R. Eric、Robin, Donald P.(1988)。Some initial steps toward improving the measurement of ethical evaluations of marketing activities。Journal of Business Ethics,7(11),871-879。  new window
12.Lin, Ying-Ching、Chang, Chiu-Chi Angela(2012)。Double standard: The role of environmental consciousness in green product usage。Journal of Marketing,76(5),125-134。  new window
13.蔡進發、蕭至惠(20150300)。綠色廣告訴求、自我參照、綠色品牌態度、綠色購買意願及消費者生態環境承諾程度之研究。管理學報,32(1),85-108。new window  延伸查詢new window
14.Paul, Justin、Modi, Ashwin、Patel, Jayesh D.(2016)。Predicting green product consumption using theory of planned behavior and reasoned action。Journal of Retailing and Consumer Services,29,123-134。  new window
15.Schuitema, Geertje、De Groot, Judith I. M.(2015)。Green consumerism: the influence of product attributes and values on purchasing intentions。Journal of Consumer Behaviour,14(1),57-69。  new window
16.Olson, Erik L.(2013)。It's not easy being green: the effects of attribute tradeoffs on green product preference and choice。Journal of the academy of marketing science,41(2),171-184。  new window
17.張愛華、洪敘峰(20131200)。消費者認知基礎之企業綠品牌形象衡量模式發展。臺大管理論叢,24(1),129-154。new window  延伸查詢new window
18.謝昆璋、李姿瑩、沈永正、陳志萍(20140900)。綠色廣告訴求:時間框架,訊息特性與個人特質對消費者綠色產品態度之影響。中山管理評論,22(3),623-652。new window  延伸查詢new window
19.Thøgersen, John、Jørgensen, Anne-Katrine、Sandager, Sara(2012)。Consumer decision making regarding a "green" everyday product。Psychology & Marketing,29(4),187-197。  new window
20.Yang, Defeng、Lu, Yue、Zhu, Wenting、Su, Chenting(2015)。Going green: How different advertising appeals impact green consumption behavior。Journal of Business Research,68(12),2663-2675。  new window
21.Borin, Norm、Lindsey-Mullikin, Joan、Krishnan, Ram(2013)。An analysis of consumer reactions to green strategies。Journal of Product & Brand Management,22(2),118-128。  new window
22.Calhoon, Richard P.(1969)。Niccolò Machiavelli and the twentieth century administrator。Academy of Management Journal,12(2),205-212。  new window
23.Crane, Andrew(2000)。Marketing and the natural environment: what role for morality?。Journal of Macromarketing,20(2),144-154。  new window
24.do Paço, Arminda Maria Finisterra、Reis, Rosa(2012)。Factors affecting skepticism toward green advertising。Journal of Advertising,41(4),147-155。  new window
25.Fay, Bradford W.(1992)。The environment's second wave。Marketing Research,4(4)。  new window
26.Green, Todd、Peloza, John(2014)。Finding the right shade of green: The effect of advertising appeal type on environmentally friendly consumption。Journal of Advertising,43(2),128-141。  new window
27.Hartmann, Patrick、Apaolaza, Vanessa、D'Souza, Clare、Barrutia, Jose M.、Echebarria, Carmen(2014)。Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy。International Journal of Advertising,33(4),741-765。  new window
28.Hunter, John E.、Gerbing, David W.、Boster, Franklin J.(1982)。Machiavellian beliefs and personality: Construct invalidity of the Machiavellianism dimension。Journal of Personality and Social Psychology,43(6),1293-1305。  new window
29.Mudrack, Peter E.(1989)。Age-related differences in Machiavellianism in an adult sample。Psychological Reports,64(3),1047-1050。  new window
30.Olsen, Mitchell C.、Slotegraaf, Rebecca J.、Chandukala, Sandeep R.(2014)。Green claims and message frames: How green new products change brand attitude。Journal of Marketing,78(5),119-137。  new window
31.Suki, Norazah Mohd(2013)。Green awareness effects on consumers' purchasing decision: Some insights from Malaysia。International Journal of Asia-Pacific Studies,9(2),50-63。  new window
32.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
圖書
1.Hayes, Andrew F.(2013)。Introduction to mediation, moderation, and conditional process analysis: A regression-based approach。Guilford Press。  new window
 
 
 
 
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