期刊論文| 1. | Kates, Robert W.(2000)。Population and Consumption。Environment，42(3)，10-19。   |
| 2. | Patrick, H.、Ibáñez, V. A.、Sainz, F. J. F.(2005)。Green Branding Effects on Attitude: Functional versus Emotional Positioning Strategies。Marketing Intelligence and Planning，23(1)，9-29。 |
| 3. | Chen, Y.-S.(2008)。The driver of green innovation and green image-green core competence。Journal of Business Ethics，81(3)，531-543。 |
| 4. | Romaniuk, Jenni、Sharp, Byron(2003)。Measuring brand perceptions: Testing quantity and quality。Journal of Targeting, Measurement and Analysis for Marketing，11(3)，218-229。 |
| 5. | Walters, K.(2006)。Certified Green。Business Review Weekly，16(3)，199-221。 |
| 6. | 林妙雀、李建裕(20101200)。吞世代青少年品牌形象及品牌態度之研究--以同儕從眾行為為干擾變數。行銷評論，7(4)，525-555。 延伸查詢 |
| 7. | Tanner, C.、Kast, S. W.(2003)。Promoting sustainable consumption: Determinants of green purchases by Swiss consumers。Psychology and Marketing，20(10)，883-902。 |
| 8. | Simonson, I.、Nowlis, S. M.(2000)。The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons。Journal of Consumer Research，27(1)，49-68。 |
| 9. | Mehta, A.(1999)。Using Self-concept to Assess Advertising Effectiveness。Journal of Advertising Research，39(1)，81-89。 |
| 10. | Snyder, A.、Mischel, W.、Lott, B. E.(1960)。Value, information, and conformity behavior。Journal of Personality，28，333-341。 |
| 11. | Bearden, William O.、Netemeyer, Richard G.、Teel, Jesse E.(1989)。Measurement of Consumer Susceptibility to Interpersonal Influence。Journal of Consumer Research，15(4)，473-481。 |
| 12. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research，14(3)，350-362。 |
| 13. | Huang, Y. C.、Yang, M.、Wang, Y. C.(2014)。Effects of green brand on green purchase intention。Marketing intelligence and Planning，32(3)，250-268。 |
| 14. | Mostafa, M. M.(2007)。A hierarchical analysis of the green consciousness of the egyptian consume。Psychology and marketing，24(5)，445-473。 |
| 15. | Darroc, J.(2008)。Comment: Time to deliver on promises。Marketing week。 |
| 16. | Raymond, E.(2009)。Sustainable branding and marketing: millennials to matures。Packaging digest，46(5)，40-43。 |
| 17. | Gonzales, R. T.(2007)。NEHA's excellence in sustainability program。Journal of environmental health，70(5)，32-34。 |
| 18. | Mandelbaum, G. D.(2008)。Seeing green: Environmental friendliness as a business strategy。Franchising world，40(11)，56-59。 |
| 19. | Chatteijee, P.(2009)。Green brand extension strategy and online communities。Journal of systems and information technology，11(4)，367-384。 |
| 20. | Laroche, Michel、Bergeron, Jasmin、Barbaro-Forleo, Guido(2001)。Targeting consumers who are willing to pay more for environmentally friendly products。Journal of Consumer Marketing，18(6)，503-520。 |
| 21. | Biel, Alexander L.(1992)。How Brand Image Drives Brand Equity。Journal of Advertising Research，32(6)，6-12。 |
| 22. | Chan, Ricky Y. K.(2001)。Determinants of Chinese Consumers' Green Purchase Behavior。Psychology and Marketing，18(4)，389-413。 |
| 23. | Chen, Yu-Shan(2010)。The drivers of green brand equity: Green brand image, green satisfaction, and green trust。Journal of Business Ethics，93(2)，307-319。 |