臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：確定區域及情境相依資料包絡分析法擴充模式之研究－以臺灣國際觀光旅館產業為例
作者：鍾仁宗
作者(外文)：Jen-Tsung Chung
校院名稱：元智大學
系所名稱：管理研究所
指導教授：鄭雅穗
學位類別：博士
出版日期：2009
主題關鍵詞：資料包絡分析；確定區域；情境相依；對等比較；差額分析；麥氏指數；國際觀光旅館；data envelopment analysis；assurance region；context-dependent；bilateral comparison；slack-based measure；Malmquist index；international tourism hotel
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:56
本研究以資料包絡分析法(Data Envelopmenr Analysis)中之確定區域(assurance region)及情境相依(context-dependent)概念為基礎，提出4個修正模式：(1)為處理對等比較(bilateral comparison)模式中等級和檢定(rank sum test)可能出現之同序(tie)問題，以確定區域模式所得之投入產出項權數計算交叉效率(cross efficiency measure)進行排序，提出對等比較修正模式；(2)補正改進度計算方式的差額分析(slack-based measure)情境相依修正模式；(3)加入投入及產出項目權重限制的確定區域情境相依模式；(4)投入導向確定區域麥氏指數(Malmquist index)。經分析層級法(Analytic Hierarchy Process)取得投入及產出項權重並以上述修正模式對臺灣地區1998－2007年國際觀光旅館產業之營運績效進行實證。
橫斷面資料的實證結果顯示：(1)對等比較修正模式之檢定結果為國際連鎖與獨立經營旅館業者之營運績效並無顯著差異；(2)情境相依概念發展出的3種模式中，確定區域情境相依模式對資料分析的敏感度較高；(3)確定區域情境相依模式建構的的產業標竿分析(benchmarking)架構，有助於旅館業者識別出適當的學習者及競爭者；(4)整體產業之平均技術效率值為0.748，經營績效尚可，但業者之技術能力有待提昇；(5)旅館業者間之技術交流或創新擴散並無過多障礙。
縱斷面資料的實證結果顯示：(1)整體產業之長期生產力呈現成長，生產力成長之主要因素為技術變革而非技術效率成長；(2)旅館產業之規模報酬出現衰退，顯示旅館產業競爭激烈；(3)國際觀光旅館產業之成長或衰退與政府促進產業發展作法具有密切關連性，政府宜提出具體作為以協助旅館產業之發展。
在管理意涵的詮釋上，以經營效率與平均總要素生產力變動值建立管理決策矩陣，將旅館業者區分出6種類型，以協助業者訂定產業發展策略。本研究提出的修正模式擴充了資料包絡分析法的研究領域，實證結果則可協助旅館業者瞭解自身所在的產業位置及競爭環境，作為資源改善或策略調整之參考。
Based on the concepts of assurance region and context-dependent of data envelopment analysis(DEA), this research proposes the following four modified models: (1) bilateral comparison modified model, which handles the possible tie problems during the process of rank sum test, and uses the input and output weights obtained from the assurance region model to calculate the cross efficiency for sorting; (2) slack-based measure context-dependent modified model, which improves the progress calculation method; (3) assurance region context-dependent model, which includes the weight limits of input and output items; (4) input-oriented assurance region Malmquist index. The restricted weights derived by analytic hierarchy process in measuring the performance of 33 selected Taiwanese international tourist hotels during the years 1998-2007.
Empirical results indicate that: (1) the test result by bilateral comparison modified model shows that there is no significant difference between international chain hotels and independent-owned ones； (2) assurance region context-dependent model has more of an efficiency segment than context-dependent and slack-based measure context-dependent model； (3) benchmarking constructed by assurance region context-dependent model provides feasible approaches toward gradual improvements for inefficient hotels； (4) the overall technical efficiency score of the industry is 0.748, with medium performance; however, the technical ability should be improved; (5) there is little obstacles to technique exchanges and innovation expansion among hotels; (6) the mainly reason of hotel industry growth is not technical efficiency change but technique change； (7) most hotels have a decreasing returns to scale, indicating severe competition in the industry; (8) the growth and decline of hotel industry are closely aligned with the government policy for promoting tourism industry development.
Finally, we establish a management strategy matrix of the hotel industry based on performance efficiency and average total factor productivity change scores, and identify the market position of hotels from the aspects of competitive advantages and technical advantages to serve as references for development strategies. The modified models proposed by this research expand the research domain of DEA. The empirical results can help hotel practitioners understanding their market positions and competitive environments, in order to apply on resources improvements and strategy adjustments.
一、中文部分
1.王斐青、洪維廷與尚瑞國（2004），「臺灣地區國際觀光旅館經營型態與經營效率之衡量」，《亞太經濟管理評論》，第7卷第1期，109-123。new window
2.王媛慧、李文福與翁竹君（2007），「臺灣地區國際觀光旅館生產力與效率分析：隨機邊界距離函數之應用」，《經濟論文叢刊》，第35卷第1期，55-86。new window
3.太陽網，旅遊業者評比調查，http://www.suntravel.com.tw/，2009年4月8日存取。
4.交通部觀光局（1998），《中華民國86年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
5.交通部觀光局（1999），《中華民國87年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
6.交通部觀光局（2000），《中華民國88年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
7.交通部觀光局（2001），《中華民國89年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
8.交通部觀光局（2002），《中華民國90年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
9.交通部觀光局（2003），《中華民國91年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
10.交通部觀光局（2004），《中華民國92年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
11.交通部觀光局（2005），《中華民國93年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
12.交通部觀光局（2006），《中華民國94年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
13.交通部觀光局（2007），《中華民國95年臺灣地區國際觀光旅館營運分析報告》， 台北：交通部觀光局。
14.李銓、李文瑞與許筱雯（2000），「產業競爭與經營績效－臺灣地區國際觀光旅館之策略群組分析」，《企業管理學報》，第48期，89-120。new window
15.國家政策研究基金會，圓山飯店公司化之評析，http://www.npf.org.tw/，2008年8月2日存取。
16.臺灣商會聯合資訊網，旅遊菁鑽獎，http://www.tcoc.org.tw/，2009年4月8日存取。
二、英文部分
1.Allen, R., A. Athanassopoulos, R. G. Dyson and E. Thanassoulis（1997）, “Weights Restrictions and Value Judgments in Data Envelopment Analysis: Evolution, Development and Future Directions,” Annuals of Operations Research, Vol.73, 13-34.
2.Anderson, Randy I., Danielle Lewis and Mike E. Parker（1999）, “Another Look at the Efficiency of Corporate Travel Management Departments,” Journal of Travel Research, Vol. 37(3), 267-272.
3.Anderson, Randy I., Mary Fish, Yi Xia and Frank Michello（1999）, “Measuring Efficiency in the Hotel Industry: A Stochastic Frontier Approach,” International Journal of Hospitality Management, Vol. 18, 45-57.
4.Anderson, Randy I., Robert Fok and John Scott（2000）, “Hotel Industry Efficiency：An Advanced Linear Programming Examination,” American Business Review, Vol. 18(1), 40-48.
5.Baker, Michael and Michael Riley （1994）, “New Perspectives on Productivity in Hotels：Some Advances and New Directions,” International Journal of Hospitality Management, Vol. 13(4), 297-311.
6.Banker, Rajiv D., Abraham Charnes and William W. Cooper（1984）, “Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis,” Management Science, Vol. 30(9), 1078-1092.
7.Banker, Rajiv D., Abraham Charnes, William W. Cooper and R. Clarke（1989）, “Constrained Game Formulations and Interpretations for Data Envelopment Analysis,” European Journal of Operational Research, Vol. 40(3), 299-308.
8.Barros, Carlos Pestana（2005）, “Evaluating the Efficiency of a Small Hotel Chain with a Malmquist Productivity Index,” International Journal of Tourism Research, Vol. 7, 173-184.
9.Cave, Douglas W., Laurits R. Christensen and W. Erwin Diewert（1982）, “The Economic Theory of Index Numbers and the Measurement of Input, Output, and Productivity,” The Journal of the Econometric Society, Vol. 50(6), 1392-1414.
10.Charnes, Abraham, William W. Cooper and E. Rhodes（1978）, “Measuring the Efficiency of Decision Making Units,” European Journal of Operations Research, Vol. 2(6), 429-444.
11.Charnes, Abraham, William W. Cooper and E. Rhodes（1979）, “Short Communication: Measuring the Efficiency of Decision-making Units,” European Journal of Operational Research, Vol. 3(4), 339.
12.Cherchye, L., W. Moesen, N. Rogge, T. Van Puyenbroeck, M. Saisana, A. Saltelli, R. Liska and S. Tarantola（2008）, “Creating Composite Indicators with DEA and Robustness Analysis: The Case of the Technology Achievement Index,” Journal of the Operational Research Society, Vol. 59(2), 239-251.
13.Cooper, William W., Honghui Deng, Bisheng Gu, Shanling Li and R. M. Thrall（2001）, “Using DEA to Improve the Management of Congestion in Chinese Industries (1981-1997),” Socio-Economic Planning Sciences, Vol. 35, 227-242.
14.Cooper, William W., Lawrence M. Seiford and Kaoru Tone（2000）, Data Envelopment Analysis – A Comprehensive Text with Models, Applications, References and DEA – Solver Software, Kluwer Academic Publishers, Boston.
15.Cooper, William W., Timothy W. Ruefli, Honghui Deng, Jun Wu and Zhongyi Zhang（2008）, “Are State-owned Banks Less Efficient? A Long- vs. Short-run Data Envelopment Analysis of Chinese Banks,” International Journal of Operational Research, Vol. 3(5), 533-556.
16.Doyle, John and Rodney Green（1994）, “Efficiency and cross efficiency in DEA: derivations, meanings and uses”, Journal of the Operational Research Society, Vol. 45(5), 567-578.
17.Dyson, R. G. and E. Thanassoulis（1988）, “Reducing Weight Flexibility in Data Envelopment Analysis,” Journal of the Operational Research Society, Vol. 39(6), 563-576.
18.Dyson, R. G., R. Allen, A. S. Camanho, V. V. Podinovski, C. S. Sarrico and E. A. Shale（2001）, “Pitfalls and Protocols in DEA,” European Journal of Operational Research, Vol. 132(2), 245-259.
19.Färe, Rolf, Shawna Grosskopf, Mary Norris and Zhongyang Zhang（1994）, “Productivity Growth, Technical Progress and Efficiency Change in Industrialized Countries,” The American Economic Review, Vol. 84(1), 66-83.
20.Farrell, M. J. （1957）, “The Measurement of Productive Efficiency,” Journal of the Royal Statistical Society, Vol. 120(3), 253-290.
21.Golany, Boaz and Y. Roll（1989）, “An Application Procedure for DEA,” The International Journal of Management Science, Vol. 17(3), 237-250.
22.Ho, Chien-Ta Bruce（2007）, “Performance measurement using data envelopment analysis and financial statement analysis,” International Journal of Operational Research, Vol. 2(1), 26-38.
23.Ho, William（2008）, “Integrated analytic hierarchy process and its applications – A literature review,” European Journal of Operational Research, Vol. 186, 211-228.
24.Hwang, Shiuh-Nan and Te-Yi Chang（2003）, “Using Data Envelopment Analysis to Measure Hotel Managerial Efficiency Change in Taiwan,” Tourism Management, Vol. 24, 357-369.
25.Kimes, Sheryl E. （1989）, “The Basics of Yield Management,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 30(3), 14-19.
26.Kumar, Pravin, Ravi Shankar and Surendra S. Yadav（2008）, “An integrated approach of Analytic Hierarchy Process and Fuzzy Linear Programming for supplier selection,” International Journal of Operational Research, Vol. 3(6), 614-631.
27.Lang, James R. and Peggy A. Golden（1989）, “Evaluating the Efficiency of SBDCs with Data Envelopment Analysis: A Longitudinal Approach,” Journal of small business management, Vol. 27(2), 42-49.
28.Liang, Liang, Jie Wu, Wade D. Cook and Joe Zhu（2008）, “Alternative Sceondary Goals in DEA Cross-efficiency Evaluation,” International Journal of Production Economics, Vol. 113, 1025-1030.
29.Malmquist, Sten（1953）, “Index Numbers and Indifference Surfaces,” Trabajos de Estadistica, Vol. 4, 209-242.
30.Morey, Richard C. and David A. Dittman（1995）, “Evaluating a Hotel GM’s Performance – A Case Study in Benchmarking,” Cornell Hotel and Restaurant Administration Quarterly, Vol. 36(5), 30-35.
31.Morita, Hirohi, Koichiro Hirokawa and Joe Zhu（2005）, “A Slack-based Measure of Efficiency in Context-dependent Data Envelopment Analysis,” The International Journal of Management Science, Vol. 33(4), 357-362.
32.Orfila-Sintes, Francina, Rafel Crespi-Cladera and Easter Martinez-Ros（2005）, “Innovation activity in the hotel industry: Evidence from Balearic Islands,” Tourism Management, Vol. 26, 851-865.
33.Raab, Raymond L. and Richard W. Lichty（2002）, “Identifying Subareas That Comprise A Greater Metropolitan Area: The Criterion of County Relative Efficiency,” Journal of Regional Science, Vol. 42, 579-594.
34.Ray, Subhash C. and Evangelia Desli（1997）, “Productivity Growth, Technical Progress, and Efficiency Change in Industrialized Countries: Comment,” The American Economic Review, Vol. 87(5), 1033-1039.
35.Satty, Thomas L. （1980）, The Analytic Hierarchy Process, McGraw Hill, New York.
36.Seiford, Lawrence M. and Joe Zhu（2003）, “Context-dependent Data Envelopment Analysis – Measuring Attractiveness and Progress,” The International Journal of Management Science, Vol. 31, 397-408.
37.Sexton, Thomas R., Richard H. Silkman and Andrew J. Hogan（1986）, “Data Envelopment Analysis: Critique and Extensions”, New Directions for Program Evaluation, Vol. 32, 73-105.
38.Shepherd, Ronald William（1970）, Theory of Cost and Production Function, Princeton University Press, Princeton.
39.Sun, Shinn and Wen-Min Lu（2005）, “Evaluating the Performance of the Taiwanese Hotel Industry Using a Weight Slacks-based Measure,” Asia-Pacific Journal of Operational Research, Vol. 22(4), 487-512.
40.Thompson, Russell G., Jr., F. D. Singleton, Robert M. Thrall and Barton A. Smith（1986）, “Comparative Site Evaluations for Locating a High-Energy Physics Lab in Texas,” Interfaces, Vol. 16(6), 35-49.
41.Tone, Kaoru（1993）, Data Envelopment Analysis, Tokyo:JUSE Press, Tokyo.
42.Tone, Kaoru（2001）, “Theory and Methodology: A Slacks-based Measure of Efficiency in Data Envelopment Analysis,” European Journal of Operational Research, Vol. 130, 498-509.
43.Tone, Kaoru（2002）, “A Slacks-based Measure of Super-efficiency in Data Envelopment Analysis,” European Journal of Operational Research, Vol. 143, 32-41.
44.Tsaur, Sheng-Hshiung（2001）, “The Operating Efficiency of International Tourist Hotels in Taiwan,” Asia Pacific Journal of Tourism Research, Vol. 6(1), 73-87.
45.Tseng, Chun-Yao, Hui-Yueh Kuo and Shou-Shiung Chou（2008）, “Configuration of Innovation and Performance in the Service Industry: Evidence from the Taiwanese Hotel Industry,” The Service Industries Journal, Vol. 28(7), 1015-1028.
46.Wassenaar, Dirk J. and Edwin R. Stafford（1991）, “The Lodging Index: An Economic Indicator for the Hotel/Model Industry,” Journal of Travel Research, Vol. 30(1), 18-21.
47.Wijeysinghe, B. S. （1993）, “Breakeven Occupancy for a Hotel Operation,” Management Accounting, Vol. 71(2), 32-33.
48.World Tourism Organization (UNWTO), Tourism: 2020 vision, http://www.world-tourism.org/, accessed November 25, 2008.
49.World Travel and Tourism Council (WTTC), Tourism policy research: The 2007 annual reports, progress and priorities, http://www.wttc.org/, accessed December 1, 2008.
50.Yang, Chyan and Wen-Min Lu（2006）, “Performance Benchmarking for Taiwan’s International Tourist Hotels,” INFOR, Vol. 44(3), 229-245.
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：769（臺灣：763，外國：6） ／ 本年度總使用人次：1328876 ／ 訪客人次（自102年09月）：67137637
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上