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題名:政策因素對臺灣國際觀光旅館經營效率之影響:隨機邊界法之應用
書刊名:餐旅暨觀光
作者:柯朝斌
作者(外文):Ko, Chao-pin
出版日期:2017
卷期:14:1
頁次:頁1-18
主題關鍵詞:國際觀光旅館技術效率隨機邊界法星級旅館評鑑International tourist hotelTechnical efficiencyStochastic frontier approachHotel star-rating system
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:65
  • 點閱點閱:28
為增加觀光產業的發展,台灣於2002年推動「觀光客倍增計畫」,逐年開放陸客來台,並於2008年通過實施「星級旅館評鑑計畫」,希望相關政策能增長觀光收入。本文建立Cobb-Douglas生產函數模型,以隨機邊界法SFA衡量1997年至2015年間台灣41家國際觀光旅館之相對技術效率,並引入實質國民所得、開放陸客來台觀光、星級評鑑等環境因素,探討造成不效率之因素。實證結果顯示,人均國民所得對國際觀光旅館經營效率影響為正,連鎖型態影響為正,陸客住宿總數影響為負,外國旅客住宿總數影響為正但不顯著。而政策方面,開放開放第二及第三類人士來台對效率無顯著影響,開放陸客「團進團出」以及星級評鑑,則皆呈現正向影響。整體而言,台灣國際觀光旅館產業之經營效率大致呈現緩慢進步之趨勢。研究期間,平均效率最高國際觀光旅館多為國際連鎖且通過5星評鑑;平均效率較低的五家旅館則多為獨立經營,其中有3家未通過或未申請星級評鑑。
In order to promote the hotel industry and attract more international tourists, the government is administering a "Dou-bling Tourist Arrivals Plan" in an effort to achieve the goal of increasing annual tourists to Taiwan. In this paper, we use stochastic frontier approach by setting a Cobb-Douglas productive function to estimate the relative efficiency of the 41 international tourist hotels in Taiwan during 1997-2015, and to explore the determinants of technical efficiency. The results reveal that real NI per capita and the chain types were positively related to overall technical efficiency, while the total number of guests from Mainland China was negatively related. The total number of guests from abroad was positively related to technical efficiency but not significant. Furthermore, the empirical results show that the impact of the first-stage open-door policy to Mainland Chinese tourists was not significant, but, the second-stage open-door policy and the hotel star-rating system had a significantly positive effect on international tourist hotels' efficiency. Within the sample periods, managerial efficiency of the international tourist hotel industry improved gradually. Most of top 5 technical efficiency hotels were international chain type and got five star rating. By contrast, all of five hotels that efficiency performing poor than others were single-operating, and three of them did not get any star rating.
期刊論文
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4.王斐青、洪維廷、尚瑞國(20050900)。臺灣地區國際觀光旅館產業生產力變動之研究。亞太經濟管理評論,9(1),129-160。new window  延伸查詢new window
5.陳宗玄(20031200)。國內旅遊對國際觀光旅館國人住宿需求影響之研究。農業經濟半年刊,74,113-146。new window  延伸查詢new window
6.陳昱宏、方顯光、詹智雯(20121200)。臺灣風景區國際觀光旅館經營效率評估。全球管理與經濟,8(2),55-76。new window  延伸查詢new window
7.Anderson, R. I.、Fish, M.、Xia, Y.、Michello, F.(1999)。Measuring efficiency in the hotel industry: A stochastic frontier approach。International Journal of hospitality Management,18(1),45-57。  new window
8.許中駿、郭宇欣、張姮燕、許順旺(20140900)。國際觀光旅館技術及管理創新、服務品質與組織績效之相關研究--以組織公民行為為干擾變項。企業管理學報,102,79-105。new window  延伸查詢new window
9.江旭新、鄭宇廷(20150400)。國際觀光旅館之品牌文化、品牌契合、品牌心理擁有感與品牌公民行為之關係探討:跨層次分析。觀光休閒學報,21(1),21-53。new window  延伸查詢new window
10.林雅俐、陳思羽(20141000)。臺灣地區觀光旅館之營運績效採礦研究。觀光與休閒管理期刊,2(特刊),20-29。new window  延伸查詢new window
11.Battese, G. E.、Coelli, T. J.(1995)。A model for technical inefficiency effects in a stochastic frontier production for panel data。Empirical Economics,20(2),325-332。  new window
12.Hu, J. L.、Chiu, C. N.、Shieh, H. S.、Huang, C. H.(2010)。A Stochastic Cost Efficiency Analysis of International Tourist Hotels in Taiwan。International Journal of Hospitality Management,29(1),99-107。  new window
13.Pulina, M.、Detotto, C.、Paba, A.(2010)。An Investigation into the Relationship between Size and Efficiency of the Italian Hospitality Sector: A Window DEA Approach。European Journal of Operational Research,204(3),613-620。  new window
14.李俊賢、黃芳銘、鍾莉容(20100600)。組織支持、組織認同與服務導向組織公民行為:餐旅飯店服務人員的實證。休閒事業研究,8(2),49-67。  延伸查詢new window
15.Aigner, Dennis J.、Lovell, Charles Albert Knox、Schmidt, Peter(1977)。Formulation and Estimation of Stochastic Frontier Production Function Models。Journal of Econometrics,6(1),21-37。  new window
16.王媛慧、李文福、翁竹君(20070300)。臺灣國際觀光旅館業生產力與效率分析:隨機邊界距離函數之應用。經濟論文叢刊,35(1),55-86。new window  延伸查詢new window
17.林億明、孔維新、張晉綸(20100900)。準固定要素與臺灣國際觀光旅館之生產力變動。應用經濟論叢,特刊,191-225。new window  延伸查詢new window
18.陳勁甫、王婷瑜(20050500)。亞洲旅客對臺灣地區國際觀光旅館住宿需求之研究。輔仁管理評論,12(2),189-202。new window  延伸查詢new window
19.Barros, C. P.、Santos, C. A.(2006)。The Measurement of Efficiency in Portuguese Hotels with DEA。Journal of Hospitality & Tourism Research,30(3),378-400。  new window
會議論文
1.陳炳欽、葉源鎰(2001)。台灣地區連鎖型國際觀光旅館經營效率之研究。2001休閒遊憩觀光研究成果研討會。中華民國戶外遊憩學會。  延伸查詢new window
圖書
1.Coelli, Tim J.、Rao, D. S. Prasada、Battese, George E.(1998)。An introduction to efficiency and productivity analysis。Kluwer Academic Publishers。  new window
其他
1.孫明德(2005)。開放中國居民來台旅遊對台灣經濟的影響評估,http://tie.tier.org.tw/db/article/list.asp?code=IND31&listSource=1&docName=&docFullTextSearch=&postback=&docNature=&docCategory=&beginYear=&beginMonth=&endYear=2016&endMonth=6&page=2。  new window
 
 
 
 
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