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題名：線上遊戲使用者自我揭露行為與匿名性保護特質之探索：以成癮與否為觀點
作者：林育志
作者(外文)：Yu-chih Lin
校院名稱：雲林科技大學
系所名稱：資訊管理系博士班
指導教授：方國定
學位類別：博士
出版日期：2011
主題關鍵詞：自我揭露行為；匿名保護特質；紮根理論；DEMATEL；線上遊戲；Self-disclosure；Anonymity；Grounded theory；DEMATEL；MMORPGs
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線上遊戲的蓬勃發展，引領愈來愈多使用者投入其中，其間各種的研究與實務議題，均受到相當的重視。然而，使用者於遊戲環境中的行為規範與自我保護議題探討，目前仍欠缺，此一現況對於線上遊使用者而言，可謂一亟需瞭解，並採取正當措施的研究議題。
著眼於此一情形，本研究以行為規範與自我保護議題作為切入方向，藉由自我揭露行為與匿名保護特質來突顯使用者於進行遊戲時的行為反應，希冀藉由此揭示使用者的真實行為，並期與實際個案情境呼應，提供可供使用者進行遊戲相關活動時的行為建議與警惕；同時，藉由成癮與否的狀態界定，區分未成癮與成癮之使用者族群，令使研究具進一步的觀察深度。研究進行上，採兩部分的分析方式，首先，藉由紮根理論為基礎，對研究議題相關的事實全貌進行探索；而後，運用DEMATEL方法，將形成的議題相關因子進行進一步分析，呈現核心因子與強力影響關聯，提供具體的研究成果。
研究結果指出，線上遊戲成癮使用者可能由於揭露行為與匿名保護的偏失，使得他/她們較未成癮者而言，額外產生由於行為規範與自我保護的模糊下所造成的可能問題。再者，成癮者反映遊戲進行下的產物-線上遊戲虛擬社群為核心，強力影響自主性部分匿名的情形；相較於未成癮者之線上遊戲虛擬價值觀為核心，威脅意識為其最重要因子之現象，可進一步佐證當使用者沉迷於線上遊戲時，影響他/她對於自我保護議題的疑慮。
本研究除彰顯線上遊戲場域間使用者之行為規範與自我保護議題，補足相關研究之理論缺口；透過研究產出，更給予使用者與相關管理者有效的決策支援建議。綜論之，本研究不僅揭示使用者於其間的行為表現，更可為進一步相關研究之前身。
The flourishing development of online games has attracted more and more users. Great importance is attached to various possible researches and practical issues of the games. However, insufficient attention is paid to behavior norms and self-protection issues of the game users in the field of games. As for the users, it is really urgent to know about and take proper measures to research the issues.
Considering such a situation, the study researches behavior norms and self-protection issues, for the purpose of highlighting the actual behaviors and response of online game users in game field by means of self-disclosure and anonymity. It is intended to reveal true behavioral responses of the users in game field and correspond to the situation of site cases so that suggestions and alerts are put forward for the users carrying out activities of online games. In the meantime, the study, taking advantage of the status division between addiction and non-addiction, distinguishes non-addicted user groups from the addicted ones to make the research analysis more effective. This study, through two parts of research, explores and analyzes the behavioral responses related to the issues being researched. At begining, on the basis of grounded theory, explores the full view of the facts related to the issues being researched. And then, adopting DEMATEL approach, it disassembles the complex structure formed by factors, demonstrating the core and influence correlation and making definite research findings.
It is pointed out according to research results that compared with those of the non-addicted users. Due to possible error in self-disclosure and anonymity, the addicted game users may have additional problems caused by obscure behavior norms and self-protection while carrying out activities in the field of online games. Furthermore, addicted online game users center on the virtual community of online games, which is a product of playing games together while the non-addicted ones center on the virtual values of online games. Independent anonymity is greatly influenced. Threat awareness is one of the important factors. It can be proved that the users are concerned about self-protection issue when they get addicted to online games.
The study demonstrates the behavior norms and self-protection issues of the online game users and fills out the gap of the related research theories. Besides, according to research findings, some effective supportive suggestions are put forward for the users and related managers to make decisions. The research can not only reveal the behavioral expressions of the users in online game field but also can facilitate further research.
中文部分
一、書籍、期刊與研究論文
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