國際青年旅舍住宿品質與體驗之研究__臺灣人文及社會科學引文索引資料庫

:::

詳目顯示

第 1 筆 / 總合 1 筆

/1頁

論文基本資料
摘要
外文摘要
參考文獻

題名：	國際青年旅舍住宿品質與體驗之研究
作者：	孫洪飛絮
作者(外文)：	Fei-Hsu Sun Hung
校院名稱：	淡江大學
系所名稱：	管理科學學系博士班
指導教授：	張紘炬
學位類別：	博士
出版日期：	2019
主題關鍵詞：	國際青年旅舍；住宿品質；住宿體驗；部分最小平方法；international youth hostel；lodging quality；lodging experience；partial least square
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:5

青年旅遊為國際觀光當中成長快速的市場，帶來社會經濟效益。符合青年旅遊需求的住宿日趨多元，國際青年旅舍提供青年旅遊兼具平價及品質之住宿之外，更提供旅客難忘的體驗，在競爭多變的國內市場受到重視。本研究以Pine與Gilmore體驗經濟概念，作為衡量住宿體驗之基礎，同時考慮住宿品質與體驗為前因，以住宿體驗為住宿品質與滿意度中介變項，將消費後行為意向區分為再宿與推薦意願。針對青年旅舍，除確認住宿品質構面與住宿體驗構面之相對重要性，並探討住宿品質、住宿體驗、滿意度、事後行為意向間關係，建構青年旅舍消費行為模型。
本研究使用之問卷以既有量表為基礎，題項經專家評估、預試項目分析後，於代表性青年旅舍進行現場問卷訪問調查。在反映性住宿品質與形成性住宿體驗測量模型設計下，資料以部分最小平方法進行結構方程模型分析。結果顯示住宿品質主要的五個反映性構面：有形、可靠、回應、關懷與保證；住宿體驗主要的四個形成性構面依其相對重要性為：美學、教育、娛樂與逃離，並確認住宿品質與住宿體驗確實正向影響滿意度；且住宿品質正向影響住宿體驗，住宿體驗在住宿品質與滿意度間有補充性中介效果；最後滿意度進一步正向影響事後行為意向。研究除在青年旅舍住宿理論與實務上具一定意義外，並可提供業者提升住宿品質與體驗參考，最後並指出後續研究方向。

以文找文

Youth travel has become one of the fastest growing segments of international tourism, represents tremendous socioeconomic opportunities for local communities. Accommodations that meet the needs of youth tourism are becoming more diverse, and youth hostels has received attention in the competitive market. This study applied Pine and Gilmore''s concept of experience, with inclusion of lodging experience as antecedent variable, using lodging experience as mediating variable between lodging quality and satisfaction; Moreover, dividing behavior intention into revisit and recommendation intentions as consequences.
Based on the reflective measurement model of lodging quality and formative measurement model of lodging experience, sample was analyzed with partial least square structural equation modeling. The results show that the main formative constructs of lodging experience are esthetic and educational experience. Lodging quality affects lodging experience, lodging quality and lodging experience both affect the satisfaction; lodging experience has complementary mediating effect between lodging quality and satisfaction. Finally, satisfaction positively influence the revisit and recommendation intentions. Findings of this study not only provided theoretical and managerial implications but also can used to enhance lodging quality and experience for practitioners.

以文找文

References
Akbaba, A. (2006). Measuring service quality in the hotel industry: A study in a business hotel in Turkey. International journal of hospitality management, 25(2), 170-192.
Albacete-Saez, C. A., Fuentes-Fuentes, M. M., & Lloréns-Montes, F. J. (2007). Service quality measurement in rural accommodation. Annals of Tourism Research, 34(1), 45-65.
Anderson, E. W., & Sullivan, M. W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing science, 12(2), 125-143.
Apel, H., & Wold, H. (1982). Soft modeling with latent variables in two or more dimensions: PLS estimation and testing for predictive relevance. System under indirect observation, 2, 209-247.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of tourism research, 27(3), 785-804.
Briggs, S., Sutherland, J., & Drummond, S. (2007). Are hotels serving quality? An exploratory study of service quality in the Scottish hotel sector. Tourism Management, 28(4), 1006-1019.
Brochado, A., & Rita, P. (2018). Exploring heterogeneity among backpackers in hostels. Current Issues in Tourism, 21(13), 1502-1520.
Chang, S. (2018). Experience economy in hospitality and tourism: Gain and loss values for service and experience. Tourism Management, 64, 55-63.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Cenfetelli, R. T., & Bassellier, G. (2009). Interpretation of formative measurement in information systems research. MIS Quarterly, 33(4), 689-707.
Chi, C. G. Q. (2011). Destination loyalty formation and travelers’ demographic characteristics: A multiple group analysis approach. Journal of Hospitality & Tourism Research, 35(2), 191-212.
Chiang I. P., & Chiang Hsieh C. T. (2007). The effects of web service quality and users'' experience on relationship quality and behavioral intention. Journal of E-Business, 9(4), 689-724.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern methods for business research, 295(2), 295-336.
Cole, S. T., & Scott, D. (2004). Examining the mediating role of experience quality in a model of tourist experiences. Journal of Travel & Tourism Marketing, 16(1), 79-90.
Cronin Jr., J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193-218.
Cunningham, M. (2016). Ethos and Politics in the Youth Hostels Association (YHA) in the 1930s. Contemporary British History, 30(2), 177-202.
Dwyer, R. F., Schurr, P. H., & Oh, S., (1987). Developing buyer-seller relationships. Journal of Marketing, 51(2), 11-27.
Fornell, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal of marketing, 56(1), 6-21.
Geisser, S. (1974). A predictive approach to the random effect model. Biometrika, 61, 101-107.
Getty, J. M., & Getty, R. L. (2003). Lodging quality index (LQI): Assessing customers'' perceptions of quality delivery. International Journal of Contemporary Hospitality Management, 15(2), 94-104.
Getty, J. M., & Thompson, K. N. (1994). A procedure for scaling perceptions of lodging quality. Hospitality Research Journal, 18, 75-75.
Gilmore, J. H., & Pine II, B. J. (2002). Differentiating hospitality operations via experiences: Why selling services is not enough. The Cornell Hotel and Restaurant Administration Quarterly, 43(3), 87-96.
Gronholdt, L., Martensen, A., & Kristensen, K. (2000). The relationship between customer satisfaction and loyalty: cross-industry differences. Total Quality Management, 11(4-6), 509-514.
Gronroos, C. (1988). Service quality: The six criteria of good perceived service. Review of business, 9(3), 10-13.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). 2nd Edition. Sage Publications.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in international marketing, 20, 277-320.
Hostelling International (2016), Annual Report 2015, Retrieved March 4, 2019, from https://www.hihostels.com/pages/about-hi
Jobs, R. I. (2009). Youth movements: Travel, protest, and Europe in 1968. The American Historical Review, 114(2), 376-404.
Johnston, R. (1995). The determinants of service quality: satisfiers and dissatisfiers. International journal of service industry management, 6(5), 53-71.
Kao, Y. F., Huang, L. S., & Wu, C. H. (2008). Effects of theatrical elements on experiential quality and loyalty intentions for theme parks. Asia Pacific Journal of Tourism Research, 13(2), 163-174.
Kimes, S. E. (2001). How product quality drives profitability: The experience at Holiday Inn. Cornell Hotel and Restaurant Administration Quarterly, 42(3), 25-28.
Knutson, B., Stevens, P., Wullaert, C., Patton, M., & Yokoyama, F. (1990). LODGSERV: A service quality index for the lodging industry. Journal of Hospitality & Tourism Research, 14(2), 277-284.
Knutson, B. J., Beck, J. A., Kim, S., & Cha, J. (2009). Identifying the dimensions of the guest''s hotel experience. Cornell Hospitality Quarterly, 50(1), 44-55.
Ku, Y. C., Li, C. Y., & Huang H. L. (2013). Is Service Quality Enough? The Impact of Customer Experience on Website Satisfaction. Sun Yat-Sen Management Review, 21(3), 479-509.
Ladhari, R. (2009). Service quality, emotional satisfaction, and behavioural intentions: A study in the hotel industry. Managing Service Quality: An International Journal, 19(3), 308-331.
Ladhari, R. (2012). The lodging quality index: an independent assessment of validity and dimensions. International Journal of Contemporary Hospitality Management, 24(4), 628-652.
Matsunaga, M. (2008). Item parceling in structural equation modeling: A primer. Communication Methods and Measures, 2(4), 260-293.
Mcintosh, A. J., & Siggs, A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44(1), 74-81.
Morgan, R. M., & Hunt, S. D., (1994). The commitment trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Manthiou, A., Lee, S., Tang, L., & Chiang, L. (2014). The experience economy approach to festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1), 22-35.
Mei, A.W.O., Dean, A. M., & White, C. J. (1999). Analysing service quality in the hospitality industry. Managing Service Quality: An International Journal, 9(2), 136-143.
Murphy, L. (2001). Exploring social interactions of backpackers. Annals of tourism Research, 28(1), 50-67.
Nash, R., Thyne, M., & Davies, S. (2006). An investigation into customer satisfaction levels in the budget accommodation sector in Scotland: A case study of backpacker tourists and the Scottish Youth Hostels Association. Tourism Management, 27(3), 525-532.
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of travel research, 46(2), 119-132.
Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer: A behavioral perspective on the consumer. Routledge.
Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism management, 17(3), 165-174.
Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006). Factors influencing the effectiveness of relationship marketing: A meta-analysis. Journal of Marketing, 70(4), 136-153.
Papis, J. (2006). Understanding the workforce: the key to success in a youth hostel in Scotland. International Journal of Contemporary Hospitality Management, 18(7), 593-600.
Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Refinement and reassessment of the SERVQUAL scale. Journal of retailing, 67(4), 420-450.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49, 41-50.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL: a multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard business review, 76, 97-105.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: work is theatre & every business a stage. Harvard Business Press.
Pine, B. J., & Gilmore, J. H. (2011). The experience economy. Harvard Business Press.
Richards, G., & Wilson, J. (2006). Youth and adventure tourism. Tourism Business Frontiers: Consumers, Products and Industry, (Burlington, MA: Butterworth-Heinemann, 2006), 40-47.
Rigdon, E. E. (2012). Rethinking partial least squares path modeling: In praise of simple methods. Long Range Planning, 45(5), 341-358.
Ringle, Christian M., Wende, Sven, & Becker, Jan-Michael. (2015). SmartPLS 3. Bönningstedt: SmartPLS. Retrieved from http://www.smartpls.com
Sarstedt, M., Ringle, C. M., Henseler, J., & Hair, J. F. (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long range planning, 47(3), 154-160.
Smith, J. B. (1998). Buyer-seller relationships: Similarity, relationship management, and quality. Psychology and Marketing, 15(1), 3-21.
Stone, M. (1974). Cross-validatory choice and assessment of statistical predictions. Journal of the Royal Statistical Society. Series B (Methodological), 36(2), 111-133.
Sun, X., Wang, P., Lepp, A., & Robertson, L. (2014). Symbolic consumption and brand choice: China’s youth hostels for the international travel market. Journal of China Tourism Research, 10(1), 51-68.
Tao, S.P. (2013). Experience, Personality, Creative Cognition and Loyalty on Creative Products: A Case Study of Franz, Marketing Review, 10(1), 1-17.
Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling. Computational statistics & data analysis, 48(1), 159-205.
Thyne, M., Davies, S., & Nash, R. (2005). A lifestyle segmentation analysis of the backpacker market in Scotland: A case study of the Scottish Youth Hostel Association. Journal of Quality Assurance in Hospitality & Tourism, 5(2-4), 95-119.
Timothy, D., & Teye, V. (2009). Tourism and the lodging sector. Routledge.
Tourism Bureau of Taiwan. (2018). Taiwan Tourism Highlights in 2017. Retrieved March 4, 2019, from https://admin.taiwan.net.tw/upload/contentFile/auser/b/annual_2017_htm/en/highlight.html
Tsaur, S. H., Chiu, Y. T., & Wang, C. H. (2007). The visitors behavioral consequences of experiential marketing: An empirical study on Taipei Zoo. Journal of Travel & Tourism Marketing, 21(1), 47-64.
United Nations World Tourism Organization (2018), Affiliate Members Global Report, Volume thirteen - The Power of Youth Travel, UNWTO Madrid. Retrieved March 4, 2019, from http://affiliatemembers.unwto.org/publication/report-power-youth-travel
Wang, M. H., Chen, J. L., & Ye C. J. (2006). Exploring consumer behavior of home stay in Hualien county. Journal of Outdoor Recreation Study, 19(4), 1-30.
Wilkins, H., Merrilees, B., & Herington, C. (2007). Towards an understanding of total service quality in hotels. International Journal of Hospitality Management, 26(4), 840-853.
WYSE Travel Confederation (2018a). Research – Facts and Stats. Retrieved March 4, 2019, from https://www.wysetc.org/about-us/facts-and-stats/
WYSE Travel Confederation (2018b). STAY WYSE Booking Sources Report 2017. Retrieved March 4, 2019, from https://www.wysetc.org/research/reports/booking-sources-series/stay-wyse-hostel-booking-sources-report-2017/
WYSE Travel Confederation (2018c), New Horizons IV: A global study of the youth and student traveler; Retrieved March 4, 2019, from https://www.wysetc.org/research/reports/new-horizons-series/new-horizons-iv/
Xiang, Z., Schwartz, Z., Gerdes Jr, J. H., & Uysal, M. (2015). What can big data and text analytics tell us about hotel guest experience and satisfaction?. International Journal of Hospitality Management, 44, 120-130.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of consumer research, 37(2), 197-206.

推文
推薦
引用網址
引用嵌入語法
轉寄

top

:::

相關期刊
相關論文
相關專書
相關著作
熱門點閱

1.	全家玩社群、商務飛沖天
2.	一次的機會？多國籍旅客服務的關鍵時刻
3.	廉航服務品質與顧客滿意度：評論參與的調節效果
4.	旅遊網站會員忠誠度之前因與中介效果之探討
5.	微整型美容醫療消費者再購意願之探討
6.	石門水庫主題網站資訊品質之研究
7.	中國內地民宿消費者網絡預訂意向影響因素分析：一般自我效能的調節作用
8.	體驗行銷現況與分析
9.	以劇場理論觀點探討消費者體驗對品牌忠誠之影響
10.	香港地區人格特質傾向與金融商品偏好關聯研究
11.	臺灣民宿經營關鍵指標與績效之實證研究
12.	參與動機、虛擬經驗與關係品質對獨立音樂平臺使用者忠誠度之影響
13.	文物典藏到文創產品的價值創造--以故宮與頑石合作案為例
14.	服務體驗管理：亞洲文獻回顧與未來研究方向
15.	使用智慧型手機忠誠度之研究：以崇右技術學院為例

1.	私立幼兒園家長之認知價值對其持續選擇意願之影響：以期望確認理論為基礎
2.	從知覺價值觀點探討影響顧客満意度及行為意圖之因素－以星巴克咖啡為例
3.	昇降機品牌形象、服務品質與考量因素對行為意圖影響之研究
4.	口碑可信度與體驗行銷對行為意圖之影響-知覺價值之中介效果
5.	結構方程模式於社會行為科學之應用

無相關書籍

無相關著作

1.	「中文閱讀與表達」課程對大一學生情意觸發與讀、寫成效之影響研究
2.	VR科技支援群體決策之共享理解、沉浸感及成效探討
3.	技術型高中電機科學生電工實習導入素養導向教學策略之學習參與、認知負荷及學習成效研究
4.	臺灣本土語文教師科技教學內容知識（TPACK）之研究
5.	公共化幼兒園資源基礎、創新經營及服務品質關係之研究
6.	人際舒適性、自我揭露對師徒功能及適應性績效之影響—以性別組合、年齡差異、同質性關係及社會覺察為調節變項
7.	建構高等教育機構之畢業生分解式滿意度模型：以某系所為例
8.	從數位轉型探討客戶參與對B2B貿易展覽服務的影響
9.	探討銀髮族對採用居家智慧機器人之影響因素及行為意圖
10.	擴增實境應用健康議題傳播效益之探討
11.	以網絡後設分析探討個人主義與消費者決策型態關係之研究
12.	應用感性健康服務場景設計提升牙科照護價值
13.	水域運動參與者休閒動機與認真休閒之關係：以文化信仰為調節變項
14.	建構學習輔助科技需求考量因素及工具之研究-以閱讀學習輔助科技為例
15.	競值架構下高中校長變革領導與學校組織效能關係之研究─以教師學術樂觀與學校競爭優勢為中介變項

QR Code

臺灣人文及社會科學引文索引資料庫系統

詳目顯示

臺灣人文及社會科學引文索引資料庫