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題名：虛擬社群之知識分享、知識品質及夥伴關係品質對網路社群成員滿意度之影響
書刊名：資訊管理學報
作者：許孟祥 引用關係／詹佳琪
作者(外文)：Hsu, Meng-hsiang／Chan, Chia-chi
出版日期：2002
卷期：9:1
頁次：頁1-20
主題關鍵詞：虛擬社群；夥伴關係品質；知識分享；知識品質；Knowledge sharing；Knowledge quality；Partnership quality
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(13) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:13
  • 共同引用共同引用:0
  • 點閱點閱:58
在企業的商業網站中，虛擬社群的經營已是商業模式裡重要的一環；成功的虛擬社群可以提升網站之競爭優勢。虛擬社群之成員對該社群的滿意度會提高虛擬社群的成功機會，因而網站經營者莫不急於找尋影響虛擬社群成員滿意度之關鍵因素。本研究根據台灣第一屆網站評比的得獎網站，網站類型涵蓋資訊學習、電腦通訊、投資理財類型等，以這些網站之虛擬社群成員做為填寫對象，探討網路虛擬社群中的知識分享 (knowledge sharing)、知識品質 (knowledge quality) 及夥伴關係品質 (partnership quality) 對社群成員滿意度之影響，其中夥伴關係品質包含四個指標：相互信任 (mutual trust)、相互了解 (mutual understanding)、相互承諾 (mutual commitment) 及相互衝突 (mutual conflict)。研究結果發現：(1) 在四個夥伴關係品質指標中，相互信任、相互了解及相互衝突對社群成員的滿意度有影響，而相互承諾則無影響；(2) 虛擬社群成員的滿意度受到知識分享、知識品質 及相互信任等三個因素的直接影響，且知識分享則是該三個因素中最重要的；(3) 知識分享受到相互信任的直接影響；(4) 知識品質受到相互信任與相互衝突的直接影響；(5) 相互衝突與相互了解直接影響相互信任。
Virtual community has been identified as one of the most sources that contributes to the competitive advantage of Internet business models. Members’ satisfaction is established as a key predictor of virtual community success. This paper examines the effects of knowledge sharing, knowledge quality, and partnership quality on virtual community member’s satisfaction. The partnership-related variables are identified from relevant literature and the concepts of partnership quality is clarified by distinguishing its components including mutual trust, mutual understanding, mutual commitment, and mutual conflict. Results indicate that knowledge sharing, knowledge quality, and mutual trust may serve as the key predictors of member’s satisfaction.
期刊論文
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19.Lee, Jae-Nam、Kim, Young-Gul(1999)。Effect of Partnership Quality on IS Outsourcing Success: Conceptual Framework and Empirical Validation。Journal of Management Information Systems，15(4)，29-61。  new window
20.Gundlach, Gregory T.、Achrol, Ravi S.、Mentzer, John T.(1995)。The Structure of Commitment in Exchange。Journal of Marketing，59(1)，78-92。  new window
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38.Schaubroeck, J.、Harris, M.(1989)。Confirmatory Modeling in Organizational Behavior/ Human Resources Management: Issue and Applications。Journal of Management，16(2)，337-360。  new window
39.Brown, J. R.、Day, R. L.(1981)。Measure of Manifest Conflict in Distribution Channels。Journal of Marketing Research，263-274。  new window
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會議論文
1.Chang, A. M.、Andrew, B. W.、Kannan, P. K.(1999)。Electronic communities as intermediaries: the issues and economics。The 32 Hawaii International Conference on System Sciences。  new window
學位論文
1.廖元禎(1998)。虛擬社群創新採用行為及其相關因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.楊堤雅(2000)。網際網路虛擬社群成員之角色與溝通互動之探討(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.Adler, P. R.、Christopher, J. A.(1998)。Internet community primer overview and business opportunities。New York, NY：HarperCollins Publishers。  new window
2.Blau, P. M.(1964)。Exchange and Power in Social Life。New York：John Wiley and Sons。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ：Prentice-Hall。  new window
4.Hagel, John III、Armstrong, Arthur G.(1997)。Net Gain: Expanding Markets Through Virtual Communities。Harvard Business School Press。  new window
5.Meyer, J. P.、Allen, N. J.(1997)。Commitment in the Workplace: Theory, Research, and Application。Sage。  new window
6.Stevens, J. P.(1992)。Applied multivariate statistics for the social sciences。Lawrence Erlbaum Associates, Inc.。  new window
7.Rheingold, Howard(1993)。The Virtual Community: Homesteading on the Electronic Frontier。Addison-Wesley Publishing Company。  new window
8.Nonaka, Ikujiro、Takeuchi, Hirotaka(1995)。The knowledge-creating company: How Japanese companies create the dynamics of innovation。Oxford University Press。  new window
9.Davenport, Thomas H.、Prusak, Laurence(1998)。Working Knowledge: How Organizations Manage What They Know。Harvard Business School Press。  new window
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11.Creed, W. E. D.、Miles, R. E.(1996)。Trust in Organizations: A Conceptual Framework Linking Organizational Forms, Managerial Philosophies, and the Opportunity Costs of Control。Trust in Organizations: Frontiers of Theory and Research。Thousand Oaks, CA。  new window
12.Gackenbach, J.(1998)。Psychology and the Internet, Communications Studies Program。Psychology and the Internet, Communications Studies Program。Athabasca, Canada。  new window
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其他
1.Chris, M.，Miriam, M.，Kevin, O.，Ashok, G.(1999)。Making Real Sense of Virtual Communities，0。  new window
圖書論文
1.Carmines, E. G.、McIver, J. P.(1981)。Analyzing Models with Unobserved Variables: Analysis of Covariance Structure。Social Measurement: Current Issues。Sage。  new window
2.Krauss, R. M.、Fussell, S. R.(1990)。Mutual Knowledge and Communications Effectiveness。Intellectual Teamwork: Social and Technological Foundations of Cooperative Work。Hillsdale, NJ。  new window
 
 
 
 
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