服務品質與顧客滿意原始經模式並未探討價格相關因素，僅從消費者對交易之「得」項或「利益」面探討，在未盡周延之嫌。一些學者主張顧客滿意調查除非連結顧客價值，才能驅動購買行為意圖，顧客價值對顧客滿意與行為意圖影響的角色值得深入探索。本研究目的在於建構整合模式，以「品質知覺」與「價格知覺」為前因變項，並探索顧客價值對顧客滿意與行為意圖影響之因果關係，採用問卷調查法及選擇某大專技職院校內學生實習餐廳的顧客為研究樣本進行實證，研究結果確立「顧客價值」在因果關係模式中扮演中介的角色，也發現「顧客價值」對「行為意圖」的關鍵影響角色，分析結果可提供相關服務業者作為發展有利行為意圖之策略性建議與參考。

Both of customer satisfaction and service quality primary paradigm models seem to have some spots for their just only discussed about what the consumers “receive” or “benefit” and ignored the price related factors. Some marketing researchers proposed that the purchase behavior intentions were driven by customer satisfaction’s investigation which linking up customer value; this hints that it is worthy of exploring the role of customer value on the effects of customer satisfaction and behavioral intentions. The purpose of this study is to construct an integrated model which takes the quality perceptions and price perceptions to be the antecedent variables and explores the effects of customer value on customer satisfaction and behavioral intentions. The questionnaire was used to test the constructed model, and the customers of student restaurant were selected to be study samples. On the basis of the research results, I find that the mediating role of customer value on the cause-effect model, and the key role of customer value on behavioral intentions, the ample and concrete strategic suggestions on developing the favorable behavioral intentions for related service providers are offered as well.