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題名:運動服務業關係品質對顧客忠誠度影響之探討--臺中YMCA游泳俱樂部之實證研究
書刊名:人文暨社會科學期刊
作者:李城忠陳益壯 引用關係
作者(外文):Lee, Cheng-jongChen, Yih-chuang
出版日期:2005
卷期:1:1
頁次:頁91-108
主題關鍵詞:關係行銷關係品質忠誠度結構方程模式Relationship marketingRelationship qualityLoyaltyStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:38
  • 點閱點閱:44
期刊論文
1.Anderson, J. C.、Narus, J. A.(1990)。Amodel of distributor firm and manufacturer firm working partnerships。Journal of Marketing,47(3),44-54。  new window
2.Bensaou, M.(1999)。Portfolios of buyer-supplier relationship。Strategic Management Review,1999(summer),8-10。  new window
3.Bitner, M. J.(1995)。Evaluating service encounters: The effects of physical surroundings and employee response。Journal of Marketing,54(Apr.),69-82。  new window
4.Cardozo, R. N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
5.Garvin, D. A.(1984)。What does product quality mean。Solan Management Review,26,25-43。  new window
6.Gilly, M. C.(1987)。Postcomplaint processes: from organization response to repurchase behavior。Journal of Consumer Affairs,17,293-313。  new window
7.Hennig, T.、Klee, A.(1997)。The impact of customer satisfaction and relationship quality on customer retention:a critical reassessment and model development。Psychology & Marketing,14(8),764-797。  new window
8.Neslin, S. A.、Henderson, C.、Quelch, J.(1985)。Consumer promotions and the acceleration of product purchases。Marketing Science,4(2),147-165。  new window
9.Shetch, J. N.、Parvatiyer, A.(1995)。Relationships marketing in consumer markets: Antecedents and consequences。Journal of the Academy of Marketing Science,1995(fall),255-271。  new window
10.Williamson, O. E.(1983)。Credible commitments; using hostage to support exchange。American Economic Review,73(4),519-540。  new window
11.Evans, Joel R.、Laskin, Richard L.(1994)。The Relationship Marketing Process: A Conceptualization and Application。Industrial Marketing Management,23(5),439-452。  new window
12.Levins, I.(199806)。One-On-One relationship marketing comes of age。Journal of Medical and Media,33(6),44-52。  new window
13.Christy, Richard、Oliver, Gordon、Penn, Joe(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management,12(1-3),175-187。  new window
14.Liljander, V.、Strandvik, T.(1995)。The nature of customer relationships in services。Advances in Services Marketing and Management,4(4),141-167。  new window
15.Gadde, Lars-Erik、Snehota, Ivan(2000)。Making the Most of Supplier Relationships。Industrial Marketing Management,29(4),305-316。  new window
16.Geller, L.(1997)。Customer retention begins with the basics。Direct Marketing,60(5),58-62。  new window
17.Westbrook, R. A.(1981)。Source of Consumer Satisfaction with Retail Outlets。Journal of Retailing,57(3),68-85。  new window
18.Leuthesser, Lance(1997)。Supplier Relational Behavior: An Empirical Assessment。Industrial Marketing Management,26(3),245-254。  new window
19.Bentler, P. M.、Bonett, D. G.(1990)。Comparative fit indices in structural models。Psychological Bulletin,107(2),238-246。  new window
20.Lagace, R.、Dahlstrom, R.、Gassenheimer, J. B.(1991)。The relevance of ethical salesperson behavior on relationships quality: The pharmaceutical industry。Journal of Personal Selling & Sales Management,11(4),39-47。  new window
21.Swan, John E.、Combs, Linda Jones(1976)。Product Performance and Consumer-Satisfaction-a New Concept。Journal of Marketing,40(2),25-30。  new window
22.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
23.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
24.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
25.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。  new window
26.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
27.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
28.方世榮(20021200)。關係價值、關係品質與忠誠度之探討--零售銀行業的實證研究。管理學報,19(6),1097-1130。new window  延伸查詢new window
29.Bayton, J. A.(1959)。Researching the Corporate Image。Public Relation,1(4),3-8。  new window
30.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
31.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。  new window
32.Spreng, Richard A.、Harrell, Gilbert D.、Mackoy, Robert D.(1995)。Service Recovery: Impact on Satisfaction and Intentions。Journal of Services Marketing,9(1),15-23。  new window
33.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
34.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
35.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
36.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
學位論文
1.李雨師(2001)。跨組織合作類型、夥伴認知、資源滲透度及績效關係之研究--以我國自行車產業為例(碩士論文)。靜宜大學。  延伸查詢new window
2.李勝祥(1998)。聯盟夥伴認知與策略價值對滿意度、信賴感及合作意願之影響(博士論文)。成功大學,台南。  延伸查詢new window
3.黃怡菁(2002)。關係認知、關係屬性及關係涉入程度與合作績效之關聯(碩士論文)。逢甲大學。  延伸查詢new window
4.楊偉智(2001)。以關係管理觀點探討新產品開發績效之研究(碩士論文)。靜宜大學。  延伸查詢new window
5.王郁惠(1997)。服務業類別、關係行銷與顧客忠誠度關係之研究(碩士論文)。國立中正大學。  延伸查詢new window
圖書
1.台北青年(1963)。台北市中華基督教青年會會刊。台北:台北市中華基督教青年會。  延伸查詢new window
2.台北青年(1967)。台北市中華基督教青年會會刊。台北:台北市中華基督教青年會。  延伸查詢new window
3.鍾殷安(1985)。台北市中華基督教青年會四十年史。台北:台北市中華基督教青年會。  延伸查詢new window
4.Seybold, P. B.(1998)。Customers.com: How to create a profitable business strategy for the internet and beyond。NY:Patricia Seybold, Inc.。  new window
5.Steiger, J. H.、Lind, J. C.(1989)。EZPATH: A supplementary module for S and sysgrahh。IL:Evanston Systant。  new window
6.Walters, C. G.、Paul, G. W.(1970)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。  new window
7.Levitt, Theodore(1983)。The marketing imagination。New York:The Free Press。  new window
8.Frederick, N.(2000)。Loyalty: Customer relationship management in the new era of internet marketing。McGraw Hill。  new window
9.高希均(1985)。企業形象--良性循環的原動力。台北:天下文化出版社。  延伸查詢new window
10.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing service: Competing through quality。New York:The Free Press。  new window
11.方世榮(1996)。行銷學。台北:三民書局。  延伸查詢new window
12.Cuieford, J. P.(1965)。Fundamental Statistical in Psychology and Education。New York, NY:McGraw-Hill。  new window
13.Kotler, Philip(2000)。Marketing management。Prentice-Hall。  new window
14.Assael, Henry(1987)。Consumer Behavior and Marketing Action。Boston, Massachusetts:PWS-KENT Publishing Company。  new window
15.Forum Corporation(1989)。Service breakthrough。New York:The Free Press。  new window
16.Kotler, P.(1995)。Marketing Management Analysis, Planning Implementation, and Control。Prentice-Hall。  new window
17.Griffin, J.(1996)。Customer Loyalty。New York:Simon & Schuster Inc.。  new window
18.吳萬益、林清河(2001)。企業研究方法。臺北:華泰圖書出版公司。  延伸查詢new window
19.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
20.Blattberg, Robert C.、Neslin, Scott A.(1990)。Sales Promotion: Concepts, Methods, and Strategies。Prentice Hall。  new window
21.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
22.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Bem, D. J.(1972)。Self-perception theory。Advances in experimental social psychology。New York, NY:Academic Press。  new window
2.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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