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題名：電視購物產業顧客知覺價值與忠誠度之研究
書刊名：亞太經濟管理評論
作者：王玉佩
出版日期：2007
卷期：11:1
頁次：頁119-152
主題關鍵詞：電視購物產業；知覺價值；顧客忠誠度；結構方程模式；TV-shopping industry；Perceived value；Customer loyalty；Structural equation modeling
原始連結：連回原系統網址new window
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  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:43
  • 點閱點閱:44
期刊論文
1.Baumann,C.、Burton, S.、Elliott, G(2005)。Determinants of Customer Loyalty and Share ofWallet in Retail Banking。Journal of Financial Service Marketing，9(3)，231-248。  new window
2.Chinen, K.、Jun, M.、Hampton, G M(2000)。Product Quality, Market Presence, and Buying Behavior: Aggregate Images of Foreign Products in the U.S.A.。Multinational Business Review，8(2)，29-38。  new window
3.Fomellj C.、Wemerfelt, B.(1998)。A Model of Customer Complaint Management?。Marketing Science，7，287-298。  new window
4.Maynes, E. S.、Assum, Terje(1982)。Informationally Imperfect Consumer Markets: Empirical Findings and Policy Implications。Journal of Consumer Affairs，16(1)，62-87。  new window
5.Mitra, A.(1995)。Price Cue Utilization in Product Evaluations the Moderating Role of Motivation and Attribute Information。Journal of Business Research，33(3)，187-195。  new window
6.Seines, F.(1993)。An Examination of the Effect of Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing，27(9)，19-35。  new window
7.Teas, R. K.、Sanjeev, A.(2000)。The Effect of Extrinsic Product Cues on Consumers, Perceptions of Quality, Sacrifice, and Value。Journal of the Academy of Marketing Science，28，278-290。  new window
8.Wang, Y.、Lo, H. P.、Hui, Y. V.(2003)。The Antecedents of Service Quality and Product Quality and Their Influences on Bank Reputation: Evidence from the Banking Industry in China。Managing Service Quality，13(1)，72-83。  new window
9.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Some New Thought on Conceptualizing Perceived Service Quality: A Hierarchical Approach。Journal of Marketing，65，34-49。  new window
10.Grant, August E.、Guthrie, K. Kendall、Ball-Rokeach, Sandra J.(1991)。Television Shopping: Media System Dependency Perspective。Communication Research，18(6)，773-798。  new window
11.Griffin, J.(1996)。The Internet's expanding role in building customer loyalty。Direct Marketing，59(7)，50-53。  new window
12.Wong, A.、Sohal, A.(2003)。Service quality and customer loyalty perspectives on two level of retail relationship。Journal of Services Marketing，17(5)，495-513。  new window
13.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。The Effects of Prices, Brand and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
14.Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing，54(3)，42-53。  new window
15.Cliff, N.(1983)。Some cautions concerning the application of causal modeling methods。Multivariate Behavioral Research，18，115-126。  new window
16.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research，5(2)，113-124。  new window
17.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。  new window
18.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review，26(1)，25-43。  new window
19.Gummesson, Evert(1987)。The new marketing: Developing long-term interactive relationships。Long Range Planning，20(4)，10-20。  new window
20.Babakus, Emin、Boller, Gregory W.(1992)。An Empirical Assessment of the SERVQUAL Scale。Journal of Business Research，24(3)，253-268。  new window
21.Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management，20(2)，89-98。  new window
22.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
23.Murphy, Patrick E.、Enis, Ben M.(1986)。Classifying Products Strategically。Journal of Marketing，50(3)，24-42。  new window
24.Lehtinen, Jarno R.、Lehtinen, Uolevi(1991)。Two Approaches to Service Quality Dimensions。The Service Industries Journal，11(3)，287-303。  new window
25.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal，45(4)，34-36。  new window
26.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing，59(1)，17-28。  new window
27.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing，59(2)，71-82。  new window
28.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools，2(5)，10-14。  new window
29.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
30.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
31.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing，66(1)，15-37。  new window
32.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
33.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
34.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
35.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
36.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
37.Oh, Haemoon(1999)。Service Quality, Customer Satisfaction, and Customer Value: A Holistic Perspective。International Journal of Hospitality Management，18(1)，67-82。  new window
38.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
39.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
40.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
41.Reichheld, Frederick F.、Sasser, W. Earl Jr.(1990)。Zero Defections: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
42.Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing，63(4_suppl 1)，33-44。  new window
43.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
44.Hartline, Michael D.、Jones, Keith C.(1996)。Employee Performance Cues in A Hotel Service Environment: Influence on Perceived Service Quality, Value, and Word-of-Mouth Intentions。Journal of Business Research，35(3)，207-215。  new window
45.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
46.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
學位論文
1.林偉修(2003)。產品品質、服務品質與顧客購後行為關係之研究--以辦公家具個案公司為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.張敬芝(2002)。網路購物服務品質衡量模式建構之研究(碩士論文)。元智大學。  延伸查詢new window
3.張淑安(2005)。電視購物消費者決策過程研究(碩士論文)。國立交通大學。  延伸查詢new window
4.林東正(2003)。企業市場顧客滿意構面之探討--以資訊系統委外發展為例(博士論文)。國立臺北大學。new window  延伸查詢new window
5.施錦村(2005)。公平知覺與顧客忠誠之關聯--以連鎖餐飲業為例(博士論文)。國立臺北大學。new window  延伸查詢new window
6.張雅蓉(2002)。顧客知覺價值與忠誠度之研究(碩士論文)。國立臺灣科技大學。  延伸查詢new window
7.蕭文傑(2003)。顧客價值與顧客忠誠度關係之研究--以T連鎖餐廳為例(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
8.貝佩怡(2004)。探討電視購物行為之購買動機(碩士論文)。國立成功大學，臺南。  延伸查詢new window
9.吳雅琪(2002)。影響網路書店消費者忠誠度形成因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
10.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素：以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.黃芳銘(2006)。社會科學統計方法學--結構方程模式。台北市：五南公司。  延伸查詢new window
2.Learner, E.(1978)。Specification searches: Adhoc inference withnon-experimental data.。New York：Wily。  new window
3.Wan, Y. P.(2007)。A Service Quality Model--A Study of TV Shopping Industry in Taiwan。Kaohsiung：HuLu Press。  new window
4.Hatcher, L.(1994)。A step-by-step approach to use the SAS system for factor analysis and structural equation modeling。SAS Institute。  new window
5.Lovelock, Christopher H.(2001)。Service Marketing。Englewood Cliffs, NJ：Prentice Hall, Inc.。  new window
6.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
7.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
8.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.陳炳宏(2006)。臺灣電視購物產業之市場進入障礙與競爭策略分析，視聽界，http://www.medialeaderxom.cn/media/Print.asp， 2006/12/14。  延伸查詢new window
圖書論文
1.Hoyle, R. H.(1995)。The structural Equation Modeling Approach: Basic Concepts & Fundamental Issues。Structural Equation Modeling: Concepts, Issues and Applications。Thousand Oaks, CA：Sage。  new window
2.Ahtola, O. T.(1985)。Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective。Advances in Consumer Research。Holbrook, Provo, UT：Association for Consumer Research。  new window
3.Marsh, H. W.、Hau, K. T.(1999)。Confirmatory Factor Analysis: Strategies for Small Sample Sizes。Thousand Oaks。CA：Sage。  new window
4.Cronbach, L. J.(1971)。Test validation。Educational measurement。Washington, DC：American Council on Education。  new window
5.Monroe, Kent B.、Krishnan, R.(1985)。The Effect of Price on Subjective Product Evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington Books。  new window
 
 
 
 
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