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題名:線上拍賣關係行銷模型之建構:以結構方程驗證
書刊名:電子商務學報
作者:丁誌魰 引用關係黃俊瑋
作者(外文):Ting, Chih-wenHuang, Jyun-wei
出版日期:2007
卷期:9:4
頁次:頁945-970
主題關鍵詞:關係連結關係品質顧客忠誠度線上拍賣購物網站結構方程模式Relationship bondsRelationship qualityCustomer loyaltyOn-line auction shopping websiteStructural equation modeling
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:42
  • 點閱點閱:54
期刊論文
1.嚴秀茹、陳家祥、呂佩廷、許翠谷(20050100)。服務e化對關係行銷成效之影響--以網路自助服務科技為例。資訊管理學報,12(1),1-28。new window  延伸查詢new window
2.Achrol, R. S.(1991)。“Evolution of the Marketing Organization: New Forms for Dynamic Environments,”。Journal of Marketing,55(4),77-93。  new window
3.Heck, E. V.、Ribbers, P. M.(1997)。Experiences with Electronic Auctions in the Dutch Flower Industry。Electronic Markets,7(4),29-34。  new window
4.Ansari, A.、Essengaier, S.、Kohli, R.(2000)。Internet recommendation systems。Journal of Marketing Research,37(3),363-375。  new window
5.周文賢、游信益(20050600)。網路銀行服務品質、關係品質、與顧客忠誠之研究。企業管理學報,65,31-59。new window  延伸查詢new window
6.Bettencourt, L. A.(1997)。Customers voluntary performance: Customers as partners in service delivery。Journal of Retailing,73(3),383-406。  new window
7.陶蓓麗、廖則竣、林政道(20040100)。網際網路顧客關係之實証研究。資訊管理學報,11(1),167-194。new window  延伸查詢new window
8.Gruen, T. W.(1995)。The Outcomes Set of Relationship Marketing in Consumer Markets。International Business Review,4(4),447-469。  new window
9.Shani, D.、Chalasani, S.(1992)。Exploiting niches using relationship marketing。The Journal of Consumer Marketings,9(6),223-245。  new window
10.Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。  new window
11.Morris, M. H.、Brunyee, J.、Page, M.(1998)。Relationship Marketing in Practice: Myths and Realistic。Industrial Marketing Management,27(4),359-372。  new window
12.Williams, J. D.、Han, S. L.、Qualls, W. J.(1998)。A Conceptual Method and Study of Cross-Cultural Business Relationship。Journal of Business Research,42(1),135-143。  new window
13.Solberg, C. A.、Nes, E. B.(2002)。Exporter Trust, Commitment and Marketing Control in Integrated and Independent Export Channels。International Business Review,11(4),385-406。  new window
14.Lages, C.、Lages, C. R.、Lages, L. F.(2005)。The RELQUAL scale: A measure of relationship quality in export market ventures。Journal of Business Research,58(8),1040-1048。  new window
15.Emmelhainz, M. A.、Kavan, C. B.(1999)。Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Service Firm。Journal of Market-Focused Management,4(2),161-177。  new window
16.林新沛(20050600)。標準化迴歸係數的正確解釋。中山管理評論,13(2),533-548。new window  延伸查詢new window
17.Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。  new window
18.Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。  new window
19.Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。  new window
20.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
21.Bendapudi, N.、Berry, L. L.(1997)。Customers' motivations for maintaining relationships with service providers。Journal of Retailing,73(1),15-37。  new window
22.Cunningham, Ross M.(1956)。Brand loyalty: What, where, how much?。Harvard Business Review,34(1),116-128。  new window
23.Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。  new window
24.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research,41(3),195-203。  new window
25.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
26.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
27.Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。  new window
28.Yu, Yi-Ting、Dean, Alison(2001)。The contribution of emotional satisfaction to consumer loyalty。International Journal of Service Industry Management,12(3),234-250。  new window
29.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
30.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。  new window
31.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
32.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
33.Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。  new window
34.Peltier, J. W.、Westfall, J. E.(2000)。Dissecting the HMO-benefits managers relationship: What to measure and why?。Marketing Health Services,20(2),4-13。  new window
35.Walter, Achim、Müller, Thilo A.、Helfert, Gabriele、Ritter, Thomas(2003)。Functions of Industrial Supplier Relationships and Their Impact on Relationship Quality。Industrial Marketing Management,32(2),159-169。  new window
36.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
37.Comrey, A. L.(1988)。Factor analytic methods of scale development in personality and clinical psychology。Journal of Consulting and Clinical Psychology,56(5),754-761。  new window
38.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
39.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。  new window
40.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
41.Wilson, David T.(1995)。An integrated model of buyer-seller relationships。Journal of the Academy of Marketing Science,23(4),335-345。  new window
42.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing,65(4),33-50。  new window
43.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
44.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。  new window
45.Podsakoff, Philip M.、Organ, Dennis W.(1986)。Self-Reports in Organizational Research: Problems and Prospects。Journal of Management,12(4),531-544。  new window
46.Roberts, Keith、Varki, Sajeev、Brodie, Rod(2003)。Measuring the Quality of Relationships in Consumer Service: An Empirical Study。European Journal of Marketing,37(1/2),169-196。  new window
47.李淑芳、王鐵人、蔡源成(2006)。網路市場導向對網路顧客忠誠度之影響以關係品質為中介。中華管理學報,7(1),1-15。new window  延伸查詢new window
48.Kim, W. G.、Cha, Y.(2002)。Antecedents and Consequence of Relationship Quality in Hotel Industry。Hospitality Management,21,321-338。  new window
49.Baron, D. P.(2002)。Private Ordering on the Internet: The eBay Community of Traders。Business and Politics,4(3),245-274。  new window
50.Bloemer, J.、Odekerken-Schroder, G.、Kestens, L.(2003)。The Impact of Need for Social Affiliation and Consumer Relationship Proneness on Behavioral Intentions: An Empirical Study in a Hairdresser's Content。Journal of Retailing and Consumer Services,10(4),231-240。  new window
圖書
1.Churchill, Gilbert A.、Iacobucci, Dawn(2005)。Marketing Research: Methodological Foundation。Thomson South-Western。  new window
2.Oliver, Richard L.(1997)。Satisfaction: A Behavior Perspective on the Consumer。New York:McGraw-Hill。  new window
3.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
4.Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York:The Free Press。  new window
5.Tabachnick, B. G.、Fidell, L. S.(2001)。Using multivariate statistics。Boston:Allyn and Bacon Boston。  new window
6.Gay, L. R.、Airasion, P.、Gay, Lorrie R.、Airasion, Peter(2006)。Educational Research: Competencies for Analysis and Application。Educational Research: Competencies for Analysis and Application。Upper Saddle River, NJ。  new window
其他
1.劉家妙(2006)。電子購物業景氣動態報告--2006年第二季。  延伸查詢new window
圖書論文
1.Berry, Leonard L.(1983)。Relationship marketing。Emerging Perspectives on Services Marketing。Chicago, Illinois:American Marketing Association。  new window
 
 
 
 
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