Red-turtle-ricecake is one of the traditional foods in Taiwan, it’s the aesthetic of folk craft that combine with the model for the pattern of ricecake that made by woodcarving-workers. The pattern of turtle that combine with red-color emblems a totem/code of island-country, the real functions of rice and religious festival is also a kind of culture of folk beliefs. So, red-turtle-ricecake can be regarded as a representative of the cultures in Taiwan. About the construction of the culture of red-turtle-ricecake, this essay will recount the application and the missing that when public and private groups used it for cultural festival in Taiwan, and explain the vaule that make red-turtle-ricecake by the paper pule to be a course of folk culture and creative goods to share a strategy of practical experience, creative Market and cultural marketing. I think it has an inevitability for the education and transmission of culture. So, raising this way and providing for the academic circle to be a reference, and wishing this new interpretation of the cultural and creative generation, can reappear fashion trend of traditional cakes in Taiwan.