Abstract This article primarily uses, the Armys’ airborne cavalry 601st brigade flight safety accident which occurred on April 3, 2007 as makes the object of the case study, use content analysis method analysis media (domestic eight newspapers) to this event related report content, so as to inspect Republic of China military crisis communication strategy, as well as its present on media effectiveness, and quotes the crisis management, the crisis communication, media effectiveness theories and so on does the basis, carries on the discussion and the suggestion synthesis reorganization, expected the practice work can unify with these theories, when the crisis occurs, Republic of China military public affairs department takes the news reference processing.