Leisure farm tourism has developed as a new trend of travel pattern. As transferring from traditional agriculture to semi-leisure business, leisure farm managers face many challenges. Tourism market analysis and developing marketing strategies are extremely critical to them. The primary purposes of this study are to analyze market segmentation situations, develop a perception map, scrutinize within industry competitive circumstance, and discuss proper management and marketing strategies for leisure farm market in northern Taiwan. By conducting product-benefits based segmentation, four segments, “delicate services-oriented”, “landscape oriented”, “activity oriented” and “nature oriented” are found. The positioning map analysis reveals that A-Shen tourism farm and flyin resourceg cow farm are perceived at similar position; To-Chen farm and S.G.L.L. farm are located at similar competitive position: and Bay-Quan farm has relative a week position. In summary, product benefit based market segmentation and positioning analysis can disclose leisure farms’ market segmentation and their competitive positions. These valuable results can directly contribute to develop effective marketing strategies.