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題名：以紮根理論探討臺灣商管期刊中內容分析法的類型
書刊名：人文社會科學研究
作者：蘇中信 引用關係
作者(外文)：Su, Chung
出版日期：2012
卷期：6:2
頁次：頁1-23
主題關鍵詞：內容分析法；紮根理論；量化；質化；Content analysis；Grounded theory；Quantitative；Qualitative
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:18
  • 點閱點閱:75
從Neuendorf（2002）和Krippendorff（2004）對內容分析法的討論可以發現，內容分析法是一種值得注意的技術，這種技術可以兼具有質化和量化的特徵，然而它在屬性上卻是有爭議的，甚且在經歷時間以及與不同學科的交流發展下，衍生出了不同的型態。本文以台灣商學企管資料庫為架構，對十年（2001～2010）來台灣商管期刊中與內容分析法相關的文獻進行整理，並使用紮根理論進行分類與建構，以釐清當今台灣商管文獻中內容分析法的類型。根據紮根理論分析發現，現今台灣商管文獻中出現的內容分析法可以區分為五大類型，這五大類型分別是：量化特徵內容分析、部分使用內容分析、質化特徵內容分析、不完全的內容分析、歧異型內容分析。從研究設計的觀點來看，這個研究結果也顯示，實務上，內容分析法不適合單純地區分為質化或量化。就本研究而言，最主要的貢獻是提出內容分析法的類型架構，提供研究者對於現今內容分析法的了解以及創新的方向。
To discuss about content analysis, both Neuendorf (2002) and Krippendorff (2004) coincidentally point that the content analysis is a note worthily technique in their books. Traditionally, content analysis is viewed as a technique which is with the characters of both qualitative and quantitative. However, the attribution of content analysis is argued. Moreover, the technique develops types under circumstances of time. Besides, content analysis also develops types as it interacts with disciplines.The study collects articles about content analysis in the field of business and management which were published from 2001 to 2010 in Taiwan. Texts of selected articles were interpretation, classified and compared according to the process of grounded theory in order to abstract the characters of content analysis and to identify the attribution of content analysis.The result of this study shows that the content analysis is composed of 5 types of categories including 11 subcategories. In addition, from the point of research design, the result of this study also indicates that it is not appropriate just to divide content analysis by qualitative and quantitative in practice. In conclusion, the contribution of the study is to provide a frame for researcher to understand content analysis nowadays and to advance in content analysis.
期刊論文
1.楊開煌(19881000)。中共研究中的內容分析法及其爭議與反省。東亞季刊，20(2)，27-44。new window  延伸查詢new window
2.閻沁恆(19670500)。傳播內容之定量分析與定質分析。新聞學研究，1，305-324。new window  延伸查詢new window
3.Eisenhardt, Kathleen M.(1989)。Building Theories from Case Study Research。Academy of Management Review，14(4)，532-550。  new window
4.Urquhart, C.、Lehmann, H.、Myers, M. D.(2010)。Putting the 'Theory' Back into Grounded Theory: Guidelines for Grounded Theory Studies in Information Systems。Information Systems Journal，20(4)，357-381。  new window
5.潘麗琪、郭芳吟(2000)。內容分析法概述：定義、內容與分析技巧。華醫學報，13，55-67。  延伸查詢new window
6.Binder, M.、Edwards, J. S.(2010)。Using Grounded Theory Method for TheoryBuilding in Operations Management Research- A Study on Inter-FirmRelationship Governance。International Journal of Operations and Production Management，30(3)，232-259。  new window
7.Duriau, V. J.、Reger, R. K.、Pfarrer, M. D.(2007)。A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements。Organizational Research Methods，10(1)，5-34。  new window
8.Martin, P. Y.、Turner, B. A.(1986)。Ground Theory and Organizational Research。The Journal of Applied Behavioral Science，22，141-157。  new window
9.Ng, K.、Hase, S.(2008)。Grounded Suggestions for Doing a Grounded Theory Business Research。The Electronic Journal of Business Research Methods，6(2)，155-170。  new window
10.Suddaby, R.(2006)。From the Editors: What Grounded Theory is not。Academy of Management Journal，49(4)，633-642。  new window
圖書
1.Berg, Bruce L.(1998)。Qualitative Research Methods for the Social Sciences。Allyn and Bacon。  new window
2.韓培爾(2003)。社會科學研究方法Q&A。臺北：風雲論壇出版社有限公司。  延伸查詢new window
3.Berelson, B.(1952)。Content Analysis Communication Research。New York：Free Press。  new window
4.Glaser, B. G.、Strauss, A. L.(1967)。Grounded Theory。New York：Aldine。  new window
5.Neuman, W. L.(1997)。Social Research Methods: Qualitative and Quantitative Approches。Boston, MA：Allyn & Bacon。  new window
6.Weber, Robert Philip(1985)。Basic Content Analysis。Sage Publications Inc.。  new window
7.Strauss, A.(1987)。Qualitative Analysis for Social Scientist。Cambridge University Press。  new window
8.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
9.高淑清(2008)。質性研究的18堂課：揚帆再航之旅。高雄：麗文文化。  延伸查詢new window
10.林生傳(2003)。教育研究法：全方位的統整與分析。心理出版社。  延伸查詢new window
11.Neuendorf, K. A.(2002)。The Content Analysis Guidebook。Sage。  new window
12.Creswell, John W.、Plano Clark, Vicki L.(2007)。Designing and conducting mixed methods research。Sage Publications。  new window
13.Strauss, Anselm Leonard、Corbin, Juliet M.、吳芝儀、廖梅花(2001)。質性研究入門：紮根理論研究方法。濤石文化事業有限公司。  延伸查詢new window
14.Krippendorff, Klaus H.(1980)。Content Analysis: An Introduction to its Methodology。Sage。  new window
15.Strauss, Anselm L.、Corbin, Juliet、徐宗國(1997)。質性研究概論。巨流圖書股份有限公司。  延伸查詢new window
16.Strauss, Anselm、Corbin, Juliet(1998)。Basics of Qualitative Research: Techniques and Procedures for Developing Grounder Theory。Sage。  new window
17.Glaser, Barney G.(1978)。Theoretical Sensitivity: Advances in the Methodology of Grounded Theory。Sociology Press。  new window
18.Strauss, Anselm L.、Corbin, Juliet M.(1990)。Basics of qualitative research: Grounded theory procedure and techniques。Sage。  new window
19.王石番(1991)。傳播內容分析法--理論與實踐。台北：幼獅文化。  延伸查詢new window
20.Ahuvia, A.(2001)。Traditional, Interpretive, and Reception Based Content Analysis: Improving the Ability of Content Analysis to Address Issue of Pragmatic and Theoretical Concern。Content Analysis \\ R. Franzosi (Ed.)。Thousand Oaks, CA。  new window
21.Albig, W.(1938)。The Content of Radio Programs, 1925-1935。Content Analysis \\ R. Franzosi (Ed.)。Thousand Oaks, CA。  new window
22.Dale, E.(1932)。Methods for Analyzing the Content of Motion Pictures。Content Analysis \\ R. Franzosi (Ed.)。Thousand Oaks, CA。  new window
23.Dale, E.(1935)。The Content of Motion Pictures。NY。  new window
24.Franzosi, R.(2008)。Content Analysis: Objective, Systematic, and Quantitative Description of Content。Thousand Oaks, CA。  new window
25.George, A. L.、Franzosi, R.(1959)。Quantitative and Qualitative Approaches to Content Analysis。Thousand Oaks, CA。  new window
26.Kaplan, A.、Goldsen, J. M.、Franzosi, R.(1949)。The Reliability of Content Analysis Categories。Thousand Oaks, CA。  new window
27.Kidder, L. H.、Judd, C. M.、Smith, E. R.(1985)。Research Methods in Social Relations。  new window
28.Lasswell, H. D.(1941)。The Technique of Symbol Analysis (Content Analysis)。Content Analysis \\ Franzosi, R. (Ed.)。Thousand Oaks, CA。  new window
29.Lasswell, H. D.(1949)。Why be Quantitative?。Content Analysis \\ Franzosi, R. (Ed.)。Thousand Oaks, CA。  new window
30.Leites, N.、Pool, I. de S.(1942)。On Content Analysis。Content Analysis \\ Franzosi, R. (Ed.)。Thousand Oaks, CA。  new window
31.Mintz, A.(1943)。The Feasibility of the Use of Samples in Content Analysis。Content Analysis \\ Franzosi, R. (Ed.)。Thousand Oaks, CA。  new window
32.Shapiro, G.、Markoff, J.(1997)。Matter of Definition。Text Analysis for the Social Sciences: Methods for Drawing Statistical Inferences from Texts and Transcripts \\ C. W. Roberts (Ed.)。Mahwah, NJ。  new window
33.Sorokin, P. A.(1970)。Social and Cultural Dynamics。Boston。  new window
34.Stone, P.、Dunphy, D. C.、Smith, M. S.(1966)。The Construction of Categories for Content Analysis Dictionaries。Content Analysis \\ Franzosi, R. (Ed.)。Thousand Oaks, CA。  new window
圖書論文
1.徐宗國(1996)。紮根理論研究法。質性研究。臺北：巨流。  延伸查詢new window
 
 
 
 
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