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題名：都市公園體驗認知與服務範圍之探討
書刊名：嘉南學報. 人文類
作者：張曜麟／洪于婷 引用關係／謝琦強 引用關係／蔣文樺
作者(外文)：Chang, Yao Lin／Hung, Yu Ting／Hsieh, Chi Chiang／Jiang, Wen Hua
出版日期：2012
卷期：38
頁次：頁415-428
主題關鍵詞：臺南都會公園；體驗認知；服務範圍；多元迴歸分析；重要度績效分析；Tainan Metropolitan Park；Embodied cognition；Scope of transportation time；Multiple regression analysis；IPA
原始連結：連回原系統網址new window
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  • 共同引用共同引用:37
  • 點閱點閱:16
本研究採問卷調查作為資料蒐集方法，主要探討公園服務資源的體驗認知及服務範圍之關係。以台南都會 公園之使用者為研究對象，分析重點乃使用者體驗認知於服務範圍的差異；建構相關服務範圍的解釋模型。 以「獨立樣本T 檢定」、「單變異數分析」、「多元迴歸分析」及「重要度績效分析」建構台南都會公園相關服 務範圍之解釋模型，並提出其相關建議，供未來整建、興建或管理都市公園時的構思、規劃以及決策之實務 參考。 結果顯示，使用者花費交通時間成本愈高，其滿意度愈高，反之，使用者花費交通時間成本愈低，其滿 意度愈低。連絡設施、綠化設施、眺景設施、兒童遊戲島及服務設施為使用者滿意指標，亦是優勢來源。
The users of Tainan Metropolitan Park were the investigation objects of this research. The study mainly focuses on relationship among attraction, alternative, loyalty and scope of transportation time of urban Park. Descriptive statistic, independent sample t -Test, one-way ANOVA, IPA and Multiple regression analysis are used to analyze effective questionnaires, in which the collected variables have been made into two analytical points: 1. Different user’s attribute in the cognition of each variable. 2. To build up the multiple regression model and constructs the related scope of Transportation time.
期刊論文
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4.Chang, K.、Khatib, Z.、Ou, Y.(2002)。Effects of zoning structure and network detail on traffic demand modeling。Environment and Planning B，29，37-52。  new window
5.Halden, D.(2002)。Using accessibility measures to integrate land use and transport policy in Edinburgh and the Lothians。Transport Policy，9(4)，313-324。  new window
6.Handy, S.(1993)。A cycle of dependence: Automobiles, accessibility, and the evolution of the transportation and retail hierarchies。Berkeley Planning Journal，8，21-43。  new window
7.Holl, A.(2007)。Twenty years of accessibility improvements: The case of the Spanish motorway building programme。Transport Geography，15，286-297。  new window
8.鄭士蘋(20040300)。Customer Loyalty in Competitive Markets: Alternative Attractiveness, Switching Costs and Satisfaction Effects。輔仁管理評論，11(1)，77-96。new window  new window
9.Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Swiching barriers and repurchase intentions in services。Journal of Retailing，7(2)，259-274。  new window
10.Kwan, M.-P.、Weber, J.(2008)。Scale and accessibility: Implications for the analysis of land use-travel interaction。Applied Geography，28，110-123。  new window
11.Limanond, T.、Niemeier, D. A.(2003)。Accessibility and mode-destination choice decisions: Exploring travel in three neighborhoods in Puget Sound。Environment and Planning B，30，219-228。  new window
12.Snellen, D.、Borgers, A.、Timmermans, H.(2002)。Urban form, road network type, and mode choice for frequently conducted activities: A multilevel analysis using quasi-experimental design data。Environment and Planning A，34，1207-1220。  new window
13.Talen, E.(2000)。Measuring the public realm: a preliminary assessment of the link between public space and sense of community。Journal of Architectural and Planning Research，17(4)，344-359。  new window
14.Wang, F.(2000)。Modeling commuting patterns in Chicago in a GIS environment: a job accessibility perspective。Professional Geographer，52(1)，120-133。  new window
15.許立群(20060600)。遊客利益追求、服務品質對整體滿意度及重遊意願關聯之研究--以臺灣地區國際觀光旅館為例。遠東學報，23(2)，177-200。  延伸查詢new window
16.Biong, H.(1993)。Satisfaction and Loyalty to Suppliers within the Grocery Trade。European Journal of Marketing，27(7)，21-38。  new window
17.Lau, J. C. Y.、Chiu, C. C. H.(2003)。Accessibility of low-income workers。Hong Kong, Cities，20(3)，197-204。  new window
18.林晏州(19860900)。遊憩活動特性與需求之分析。都市與計劃，13，107-140。new window  延伸查詢new window
19.林寶秀、林晏州(20010600)。都市公園分佈型態與居民遊憩品質關係之研究。戶外遊憩研究，14(2)，41-61。new window  延伸查詢new window
20.Heide, J. B.、Weiss, A. M.(1995)。Vendor Consideration and Switching Behavior of Buyers in High-Technology Markets。Journal of Marketing，59(3)，30-43。  new window
21.More, T.、Stevens, T.、Allen, P. G.(1988)。Valuation of Urban Parks。Landscape and Urban Planning，15(1/2)，139-152。  new window
22.Levinson, D. M.(1998)。Accessibility and the journey to work。Journal of Transport Geography，6(1)，11-21。  new window
23.Kerin, Roger A.、Varadarajan, P. Rajan、Peterson, Robert A.(1992)。First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions。Journal of Marketing，56(4)，33-52。  new window
24.Hu, Yangzhou、Ritchie, J. R. Brent(1993)。Measuring destination attractiveness: A contextual approach。Journal of Travel Research，32(2)，25-34。  new window
25.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism image, evaluation variables and after-purchase behavior: inter-relationship。Tourism Management，22(6)，607-616。  new window
26.Ping, Robert A. Jr.(1993)。The effects of satisfaction and structural constraints on retailer exiting, voice, loyalty, opportunism, and neglect。Journal of Retailing，69(3)，320-352。  new window
27.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
28.Chiou, Jyh-Shen、Droge, Cornelia(2006)。Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework。Journal of the Academy of Marketing Science，34(4)，613-627。  new window
29.Yang, Zhilin、Peterson, Robin T.(2004)。Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs。Psychology & Marketing，21(10)，799-822。  new window
30.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
31.Patterson, P. G.、Smith, T.(2003)。A cross-cultural study of switching barriers and propensity to stay with service providers。Journal of Retailing，79(2)，107-120。  new window
32.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
33.Lee, Moonkyu、Cunningham, Lawrence F.(2001)。A Cost/Benefit Approach to Understanding Service Loyalty。Journal of Services Marketing，15(2)，113-130。  new window
34.Backman, S. J.、Crompton, J. L.(1991)。Differentiating between high, spurious, latent, and low loyalty participants in two leisure activities。Journal of Park and Recreation Administration: A Publication of The American Academy for Park and Recreation administration，9(2)，1-17。  new window
35.Lee, Jonathan、Lee, Janghyuk、Feick, Lawrence(2001)。The Impact of Switching Costs on the Customer Satisfaction-Loyalty Link: Mobile Phone Service in France。Journal of Service Marketing，15(1)，35-48。  new window
36.林晏州(1984)。遊憩者選擇遊憩區行為之研究。都市與計劃，10(3)，33-49。  延伸查詢new window
37.Wathne, Kenneth H.、Biong, Harald、Heide, Jan B.(2001)。Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects。Journal of Marketing，65(2)，54-66。  new window
38.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
39.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
40.Van Herzele, A.、Wiedemann, T.(2003)。A monitoring tool for the provision of accessible and attractive urban green spaces。Landscape and Urban Planning，63，109-126。  new window
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學位論文
1.李皎榮(2004)。都市計畫區公園用地開發經營策略之研究--以高雄市公園用地為例(碩士論文)。國立成功大學。  延伸查詢new window
2.溫卿副(2009)。假日戶外遊憩吸引力、服務品質與忠誠度之研究--以坪林鄉露營區為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Banister, D.、Berechman, J.(2000)。Transport Investment and Economic Development。London：UCL Press。  new window
2.陳昭明(1981)。台灣森林遊樂需求、資源 、經營之調查與分析。台北：淑馨出版社。  延伸查詢new window
3.Torkildsen, G.(1999)。Leisure and recreation management。New York。  new window
4.Sharpley, R.(1994)。Tourism, tourists and society。Huntingdon：ELM Publications。  new window
5.Calthorpe, P.(1993)。The Next American Metropolis: Ecology, Community and American Dream。New York：Princeton Architectural Press。  new window
6.Smith, Stephen L. J.、吳必虎(1996)。遊憩地理學：理論與方法。台北：田園城市文化。  延伸查詢new window
7.榮泰生(1999)。消費者行為。臺北：五南出版社。  延伸查詢new window
8.Neulinger, J.(1981)。The psychology of leisure。Charles C. Thomas。  new window
 
 
 
 
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