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題名:臺中市草悟道觀光休閒區之民眾滿意度分析
書刊名:運動與遊憩研究
作者:陳弘順賴婉絢黃意文
作者(外文):Chen, Horng-suenLai, Wan-xuanHuang, I-wen
出版日期:2018
卷期:12:4
頁次:頁1-15
主題關鍵詞:觀光休閒活動草悟道滿意度Sightseeing and leisure activitiesCalligraphy greenwaySatisfaction
原始連結:連回原系統網址new window
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  • 共同引用共同引用:78
  • 點閱點閱:6
臺中市政府在推動地方特色休閒產業上,現今最具代表性的就是草悟道(Calligraphy Greenway)。草悟道是一條帶狀的都市綠園道,是目前台中市區最受矚目的地方觀光休閒區。本文即是以該觀光綠園道為研究範圍,討論臺中市推動「草悟道」休閒觀光之相關活動。企圖透過各項活動之舉辦,調查民眾到此觀光的滿意情況。本研究主要採問卷調查方式,共發放280份問卷,有效回收問卷250份,採用描述性統計進行數據統計分析。經調查結果發現,在民眾至草悟道觀光的各種項目的滿意程度調查中,平均而言皆表示滿意,期望透過本文研究結果,將可提供日後業者及主辦單位(機構)辦理活動與規劃各種休閒設施之參考方向。
In recent years, the Taichung city government in promoting the local characteristics of the leisure activity, the most representative of today is the Calligraphy Greenway. It is a band-shaped urban park, which it is the most watched area in Taichung City. This is to develop a local tourism and leisure activities to explore the direction, and then focus on Taichung City in recent years to promote the "Calligraphy Greenway" leisure and tourism activities. To understand the status quo of the development of leisure in Taichung City and the present satisfaction situation of the tourist through the analysis process of this study. In this study, 280 questionnaires were collected and 250 questionnaires effective were collected. The survey found that the survey was found to be satisfactory on the average of the various activities that attracted people to sightseeing. We hope that through the results of the study, we will provide the reference direction for the future trade and the organizer (organization) to improve the activities.
期刊論文
1.黃淑君、何宗隆(20011200)。臺北縣立坪林茶業博物館遊客滿意度對重遊意願之影響。觀光研究學報,7(2),111-123。new window  延伸查詢new window
2.林士彥、陳冠仰(20090300)。國民旅遊在服務品質、服務價值、滿意度與忠誠度關係之研究--以茂林國家風景區為例。顧客滿意學刊,5(1),1-32。new window  延伸查詢new window
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4.張淑青(20080900)。遊憩體驗、滿意度與重遊意願的關係--以澎湖觀光休閒漁業園區為例。觀光旅遊研究學刊,3(1),19-43。new window  延伸查詢new window
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6.Parker, Cathy、Mathews, Brian P.(2001)。Customer satisfaction: Contrasting academic and consumers' interpretations。Marketing Intelligence & Planning,19(1),38-46。  new window
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10.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
會議論文
1.林晏州、陳惠美(1998)。都會公園定位之研究--以高雄都會公園為例。第二屆造園景觀與環境規劃設計研究成果研討會。中華民國造園學會。41-161。  延伸查詢new window
學位論文
1.謝金燕(2003)。宗教觀光吸引力、滿意度與忠誠度關係之研究--以高雄佛光山為例(碩士論文)。南華大學。  延伸查詢new window
2.陳水源(1988)。擁擠與戶外遊憩體驗關係之研究--社會心理層面之探討(博士論文)。國立臺灣大學。  延伸查詢new window
3.張國森(2011)。金門地區遊客旅遊動機、滿意度與重遊意願相關之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Dumazedier, J.(1974)。Sociology of Leisure。Elsevier。  new window
2.工業技術研究院(2003)。傳承地方特色、蛻變地方產業。  延伸查詢new window
3.Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。  new window
4.Mannell, R. C.、Kleiber, Douglas A.(1997)。A social psychology of leisure。Venture Publishing。  new window
 
 
 
 
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