The bonding between professional sports and the mass media has increased recently and professional sports have become the new media darling. Evidence has shown that the media have major influence on generating profits for professional sports in the form of TV broadcasting rights, TV commercials, and ticket sales. During the 2013 World Baseball Classic, Taiwan obtained the best result ever. The results coupled with the whirlwind of popularity of Manny Ramirez produced substantial economic benefits. Viewers' attendance for the games jumps nearly 150 percent which is the main reason in the increase in the bid cost of baseball broadcasting rights. Recently, the international media rights company Media Partners & Silva Limited (MP & Silva) won the bid for 2.14 billion NTD (2.04 billion NTD after tax) to obtain high-priced professional baseball broadcasting for the 25th to 30th season. As a result, a lot of other media groups backlashed and rallied against the issue of the controversial high-priced TV contract. This study aimed to discuss the change of the baseball broadcasting rights this year and provided relevant literature on sports media along with the evolution of sports media in Britain, the United States with focus on the development of professional sports league in the broadcasting market in Taiwan. This study also discussed the effects of the change of baseball broadcasting rights in Taiwan and provided suggestions to the Chinese Professional Baseball League for future development and adjustments on broadcasting rights contract.