目的：墾丁海域活動逐漸增加，更是臺灣觀光旅遊重鎮。本研究主要是瞭解戲水遊客對墾丁海域活動滿意度分析。方法：研究中樣本取樣以墾丁國家公園內戲水遊客為母群體，以便利抽樣方式進行問卷施測，總共發放318份，剔除無效問卷後得有效問卷計264份，有效率為83.1%。所得資料以描述性統計分析、信度分析、皮爾森積差相關分析與多變量變異數分析等。結果：發現墾丁海域活動滿意度較高者，大都是每年活動次數較多、教育程度較高、男性、收入較好、及從事軍公教或工商業人士，但收入較少之學生反而對於公共設施環境滿意程度較低。建議：地方政府與業者若想擴展新客群，吸引更多戲水遊客再次造訪，有必要先補強公共設施環境。另外，目前墾丁戲水遊客對於社會環境、實質環境之滿意程度只在可接受範圍，若墾丁海域活動想永續經營發展，須加強攤販管理及規畫、讓交通更便利順暢、避免交通壅擠及增加公共環境設備數量。

Purpose: Kenting water activity gradually increased recently, and it has been defined as a most important tourism area in Taiwan. The purpose of this study was designed to understand the ocean tourists' satisfaction to Kenting water activity. Method: The study selected 318 samples from water activity area in Kenting National Park, and receiving 264 valid questionnaires (valid rate is 83.1%). The collected data was analyzed by using Descriptive Statistical Analysis, Reliability Analysis, Pearson product-moment correlation analysis and MANOVA. Result: Someone who has higher satisfaction because of visiting times, education degree, income, male, and engaged in public office or business man. However, low income students found lower satisfaction in the public facilities environment. Suggestion: In order to expand new customers and attract tourism visiting again, the local government and recreation industry should construct more public facilities. Additionally, the social environment and physical environment satisfaction only stayed in the acceptable range. If Kenting water activities want sustainable development in the future, it should manage vendors more affectivity, offer a wonderful traffic environment, and increase public facilities.