The purposes of this study were: 1. to compare the differences of traveling motivation, traveling satisfaction, and revising willingness between the tourists with different background variables, and 2. to explore the effects of tourists' traveling motivation and traveling satisfaction on their revising willingness. The subjects were the tourists of Endemic Species Research Institute. There were 300 valid questionnaires. All the subjects were administered by Traveling Motivation Inventory, Traveling Satisfaction Inventory, and Revising Willingness Inventory. The collected data were analyzed by t-test (independent) and multiple stepwise regression analysis. The results were as follows: 1. There were not any differences of traveling motivation, traveling satisfaction, and revising willingness between male and female tourists. 2. There were differences of traveling motivation and traveling satisfaction among the tourists with different ages. 3. There were differences of traveling motivation and traveling satisfaction among the tourists with different educational degree. 4. The tourists' traveling motivation and traveling satisfaction could validly predict 31% variances of revising willingness. The conclusion was that if we wanted to promote tourists' revising willingness, we should pay attention to tourists' traveling motivation and traveling satisfaction.