本文是從宗教教育觀點對「宗教文化創意產業」之領域發展的省思，並主張「宗教文化創意產業」與相關商品應以「宗教意識」為基礎，如果其所生產的文化創意商品，只徒具「宗教元素」卻無法產生某種「神聖感」的話，無論是神明玩偶或者以宗教節慶舉辦的嘉年華會，在信仰者對於宗教的感情上必然有所欠缺，更甚者是對人類珍貴的信仰感情破壞，破壞了宗教信仰在道德與教化中所扮演的重要角色。本文從兩方面進入，一是溯源「神聖感」根源與宗教世俗化之間的探討，並以「聖顯」概念是區分宗教文物與宗教商品的差異；二是分辨「宗教」、「文化」、「創意」、「產業」四觀念中對應關係，包含「含混」、「關連」、「對立」三種關係。結論是認為應該從宗教教育的扎根與認清人類對神聖性的感受，才能真正在藝術創意商品和宗教神聖感中取得平衡，使「宗教文化創意產業」的宗教性意向得到適合的發展。

This paper discusses religious cultural and creative industries from the viewpoint of religious education. It holds that it is the religious sense inspired by religious objects that comes first but that if the religious element alone is present, with no creative input, then the work will fail to inspire religious feeling. This applies to religious statues as much as to rites. The lack of creativity is not only a loss for religion and humanity, it may even lead to a reaction against the religion itself. The paper traces the roots of religious feeling in as much as this differs from the secular and uses the term 'hierophany' to distinguish between religious articles and commercial items based on religion. The paper then looks at the four terms 'religion', 'culture', 'creativity' and 'product' and explores three possible kinds of relationship between them: syncretic, related and opposed. The paper concludes that religious education is the only way to grasp the religious sense and bring about a balance between the commercialisation of religious art and the need for religious feeling.