臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：臺灣體育運動大學系網網站品質、滿意度與忠誠度之驗證性研究--以嘉義校區為例
書刊名：嶺東體育暨休閒學刊
作者：林建安／王克武 引用關係
作者(外文)：Lin, Chien-an／Wang, Ko-wu
出版日期：2014
卷期：12
頁次：頁61-74
主題關鍵詞：運動網站；網站品質；滿意度；忠誠度；Sports site；Consumer quality；Satisfaction；Loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:142
網際網路已成為現今運動組織或團隊極有效率的一種行銷手段。本研究之目的在探討線上運動消費行為中的關鍵變數間之理論關係，如運動消費者對於網站品質、滿意度與忠誠度之認知（看法）。也探討消費滿意度在網站品質與消費忠誠度之間的中介作用。數據資料採用結構方程模式（SEM）統計分析，結果表示運動團隊網站之忠誠度更可能顯現於運動粉絲發展出對於運動網站之正向（積極）看法與滿意度部分。消費滿意度在網站品質與消費忠誠度兩者之間具有中介效果。運動網站品質、消費滿意度與消費忠誠度三變項形成結構模式關係。
Internet has become the modern sports organization or team as a very efficient marketing tool. This study aimed to investigate the online sports consumption behavior of the key theoretical relationships between variables, such as sports consumer site quality, satisfaction and loyalty of cognition (perception). As well as exploring the mediator effect of consumer satisfaction between site quality and consumer loyalty. The gathered Data was computed via structural equation modeling (SEM) analysis, and the results indicate that the sports team website loyalty could effectively increase sport fans' satisfaction and perception. Consumer satisfaction was found to have a significant mediator effect between website quality and loyalty. Sports site quality, consumer satisfaction and consumer loyalty were proposed to form and triangle structural model relationships.
期刊論文
1.Bansal, H. S.、McDougall, G. H. G.、Dikolli, S. S.、Sedatole, K. L.(2004)。Relating e-Satisfaction to Behavioral Outcomes: An Empirical Study。Journal of Services Marketing，18(4)，290-302。  new window
2.Seo, W. J.、Green, B. C.、Ko, Y. J.、Lee, S.、Schenewark, J.(2007)。The effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams' websites。Sport Management Review，10(3)，231-252。  new window
3.Klenke, K.(1992)。Construct measurement in management information systems: A review and critique of user satisfaction and user involvement instruments。Information Systems and Operations Research，30，325-348。  new window
4.Laroche, Michel、Teng, Lefa、Michon, Richard、Chebat, Jean‐Charles(2005)。Incorporating service quality into consumer mall shopping decision making: A comparison between English and French Canadian consumers。Journal of Services Marketing，19(3)，157-163。  new window
5.Hur, Y. J.、Ko, Y. J.、Valacich, J.(2011)。A structural model of the relationships between sport website quality,e-satisfaction and e-loyalty。Journal of Sport Management，25(5)，458-473。  new window
6.Zhang, X.、Prybutok, V. R.(2005)。A consumer perspective of e-service quality。Journal of Marketing，52(4)，461-477。  new window
7.Auh, S.、Johnson, M. D.(2005)。Compatibility effects in evaluations of satisfaction and loyalty。Journal of Economic Psychology，26，35-57。  new window
8.Cordova, T.(2009)。Making sports properties more appealing to sponsors。Street & Smith ’ s Sports Business Journal，12(22)，28。  new window
9.Filo, K.、Funk, D. C.、Hornby, G.(2009)。The role of web site content on motive and attitude change for sport events。Journal of Sport Management，23，21-40。  new window
10.Huang, M.(2005)。Web performance scale。Information & Management，42，841-852。  new window
11.Valacich, J. S.、Parboteeah, V.、Wells, J. D.(2007)。The online consumer's hierarchy of needs。Communications of the ACM，50(9)，84-90。  new window
12.Hur, Y.、Ko, Y. J.、Valacich, J.(2007)。Motivation and concerns for online sport consumption。Journal of Sport Management，21(4)，521-539。  new window
13.Muylle, S.、Moenaert, R.、Despontin, M.(2004)。The Conceptualization and Empirical Validation of Web Site User Satisfaction。Information & Management，41(5)，543-560。  new window
14.Rice, M.(1997)。What Makes Users Revisit a Web Site?。Marketing News，31(6)，12-13。  new window
15.Iwaarden, J. V.、Wiele, T. V. D.、Ball, L.、Millen, R.(2003)。Applying SERVQUAL to Web sites: An exploratory study。The International Journal of Quality & Reliability Management，20(8)，919-935。  new window
16.Wolfinbarger, M.、Gilly, M. C.(2003)。EtailQ: Dimensionalizing, Measuring and Prediction Etailquality。Journal of Retailing，79(3)，183-198。  new window
17.Lavie, T.、Tractinsky, N.(2004)。Assessing dimensions of perceived visual aesthetics of web sites。International Journal of Human-Computer Studies，60(3)，269-298。  new window
18.Liang, Ting-Peng、Lai, Hung-Jen(2002)。Effect of Store Design on Consumer Purchases: an Empirical Study of On-line Bookstores。Information & management，39(6)，431-444。  new window
19.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing，63，33-44。  new window
20.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。  new window
21.Negash, S.、Ryan, T.、Igbaria, M.(2003)。Quality and effectiveness in web-based customer support systems。Information and Management，40(8)，757-768。  new window
22.Chiou, J. S.(2004)。The antecedents of consumers' loyalty toward Internet service providers。Information & Management，41(6)，685-695。  new window
23.Li, Y. N.、Tan, K. C.、Xie, M.(2002)。Measuring web-based service quality。Total Quality Management，13(5)，685-700。  new window
24.McKinney, Vicki、Yoon, Kanghyun、Zahedi, Fatemeh Mariam(2002)。The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach。Information Systems Research，13(3)，296-315。  new window
25.Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing，36(7/8)，811-828。  new window
26.Srivastava, Rajendra K.、Fahey, Liam、Shervani, Tasadduq A.(1998)。Market-based assets and shareholder value: A framework for analysis。Journal of Marketing，62(1)，2-18。  new window
27.Flavián, Carlos、Guinalíu, M.、Gurrea, R.(2006)。The role played by perceived usability, satisfaction and consumer trust on website loyalty。Information & Management，43(1)，1-14。  new window
28.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。  new window
29.Ribbink, Dina、van Riel, Allard C. R.、Liljander, Veronica、Streukens, Sandra(2004)。Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet。Managing Service Quality: An International Journal，14(6)，446-456。  new window
30.Olsen, Svein Ottar(2002)。Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty。Journal of the Academy of Marketing Science，30(3)，240-249。  new window
31.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
32.Bhattacherjee, Anol L.(2001)。An Empirical Analysis of the Antecedents of Electronic Commerce Service Continuance。Decision Support Systems，32(2)，201-214。  new window
33.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
34.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
35.Lim, H.、Dubinsky, A. J.(2004)。Consumers' Perceptions of E-shopping Characteristics: An Expectancy-value Approach。Journal of Services Marketing，18(7)，500-513。  new window
會議論文
1.Hur, Y.、Ko, Y. J.、Claussen, L. C.(2007)。A sport web acceptance model。The annual conference of the Sport Marketing Association。Pittsburgh, PA。  new window
2.Ko, Y.、Hur, Y.(2005)。Assessing sport spectators’perception of web quality: A conceptual model。The annual conference of the Sport Marketing Association。Tempe, AZ。  new window
學位論文
1.邱薇婷(2012)。網站品質、信任和顧客滿意度之研究--以花蓮縣民宿網站為例(碩士論文)。國立東華大學。  延伸查詢new window
2.蔡毓庭(2013)。團購網站品質對消費者認同與忠誠度之作用--以網站體驗為中介變項(碩士論文)。東吳大學。  延伸查詢new window
其他
1.PR Web(2008)。Fantasy sports industry grows to an 0 million industry with 29.9 million players，http://www.prweb.com/pdfdownload/1084994.pdf。  new window
2.Rainie, L.(2005)。Sports fantasy leagues online. The Pew Internet & American Life Project，http://www.pewintemet.org/Reports/2005/Online-sportsfantasy-leagues.aspx?r=1。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 探討電子服務品質與電子補救服務品質對顧客忠誠度的影響：檢視性別的差異性
2. 探討高齡者對衛生所執行高齡友善健康照護政策滿意度及其對忠誠度之影響
3. 導入醫病共享決策對於接受內視鏡下肢靜脈曲張手術後滿意度與忠誠度之影響
4. 你是忠實消費者嗎？顧客忠誠度影響因素之探討--以青年日報「青文創」為例
5. 服務品質與消費者滿意度、忠誠度之探討--青年旅館為例
6. 連鎖與非連鎖咖啡店品牌之消費者行為差異研究
7. 屏東地區桌球委員會會員參與動機、滿意度及忠誠度之探討
8. Research on the Relationship between the Atmosphere, Service Quality and Customer Loyalty of Independent Coffee Shops
9. 臺南市永華國民運動中心服務品質、顧客滿意度與忠誠度之研究
10. 古蹟觀光市場區隔：鹿港遊客的實證分析
11. 大學生使用運動App的知覺品質、動機、滿意度與忠誠度之研究--以廣東嶺南師範學院學生為例
12. 當遺產遇上觀光--遊客真實性知覺、滿意度對忠誠度之影響
13. Managing Multichannel Integration, Designing Perceived Affordances, and Developing Customer Relationship in the Online and Offline Retailing
14. 應用IPA模式探討光明商圈餐飲業服務品質、顧客滿意度與忠誠度之研究--以E公司為例
15. 國中家長對學校特色社團品牌形象、滿意度與忠誠度之研究--以宜蘭縣復興國中特色社團「少年劇團」為例
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1298（臺灣：1296，外國：2） ／ 本年度總使用人次：1641614 ／ 訪客人次（自102年09月）：67438977
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上