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題名：博物館觀眾體驗與重遊意願之研究
書刊名：科技博物
作者：沈介文
作者(外文)：Sheng, Chieh-wen
出版日期：2015
卷期：19:3
頁次：頁99-125
主題關鍵詞：觀眾研究；博物館觀眾體驗；重遊意願；Visitor studies；Museum experience；Revisit intension
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:192
  • 點閱點閱:12
近代博物館的管理思維，逐漸從以博物館本身轉變成以觀眾為主體，從而帶動觀眾研究。許多觀眾研究指出，博物館的觀眾相當多元化，參觀體驗有高度的互動性與歷程性。基於此，本文在分析觀眾參觀博物館的體驗為何之外，也探討體驗彼此之間的互動關係，以及體驗如何影響參觀後的重遊意願。過去一些實證研究，不論是訪談或問卷調查，大多是收集觀眾的事後認知，較難避免回憶重建的問題。因此，本研究選擇以口述語意方式，請 18位參與者即時記錄自己的參觀體驗感受，再於事後進行焦點座談，針對其重遊意願進行討論，然後透過內容分析與敘說分析，勾勒出博物館觀眾體驗與其重遊意願之間的關係。本研究結果發現觀眾的感知體驗大部份與博物館情境、他人言行、或是館外場域有關。其次，觀眾會在參觀過程中，體驗到與他者之間的關聯，包括與親朋好友、過去某人、經驗事件、對比空間、最近新聞等。各種體驗若能匯流成一種好的印象，例如吸引人的氛圍、意猶未盡的感覺、寬廣空間的印象、多樣化的周邊環境、或是一次參觀能有多種效益，將可提高觀眾的重遊意願。我們最後整理出一個結論概念圖，並提出後續研究與實務上的建議。
Modern management of a museum places more importance than before on visitors instead of the organization itself. Such a phenomenon triggers lots of research on visitor studies. Many researches pointed out that museum visitors are varied and their experiences are closely interactive with environment. In this paper, authors tried to categorize the museum visitor experience first, then to explore the relations of different experiences, and eventually to clarify the influence of visitors’ experiences on their revisit intention. In the past, most empirical visitor studies whether conducted by questionnaires or interviews were to collect visitors’ recognition after their visits. The recognition possibly was affected by memory reconstruction. This research tried to use oral protocol to record visitors’ experiments during their visits. Afterward focus group discussions were held to understand visitors’ revisit intention. Furthermore, we used content analysis and narrative analysis to shape the relations among experiences, after-visit images and revisit intentions. As the result, we found that visitor is mainly affected by museum physical circumstances, others’ words and deeds, and/or neighboring field elements. In addition, visitor’s experiment of relate is connected with visitor’s relatives and friends, someone without contact, experienced affair, other visited place, recent news in memory and so forth. If the whole impression derived from different experiments is good and comfortable, such as attractive image, feeling of longing for more, spacious site, colorful surroundings, and/or multi-purpose satisfaction in a visit, visitors would have more revisit intention. After all, we proposed suggestions based on these conclusions.
期刊論文
1.沈介文(20111200)。觀眾體驗期待滿足因素之探討。科技博物，15(4)，99-122。new window  延伸查詢new window
2.浦青青(20130300)。博物館觀眾特徵之長期趨勢研究：以國立科學工藝博物館為例。科技博物，17(1)，27-59。new window  延伸查詢new window
3.王啟祥(20040400)。國內博物館觀眾研究知多少。博物館學季刊，18(2)，95-104。new window  延伸查詢new window
4.陳勁甫、林怡安(20030700)。博物館遊客滿意度與服務品質之研究：以國立自然科學博物館為例。博物館學季刊，17(3)，113-131。new window  延伸查詢new window
5.Chan, T. W.、Goldthorpe, J. H.(2007)。The social stratification of cultural consumption: Some policy implications of a research project。Cultural Trends，16(4)，373-384。  new window
6.Dorst, K.(1995)。Analyzing design activity: New directions in protocol analysis。Design Studies，16(2)，39-42。  new window
7.Hertzman, E.、Anderson, D.、Rowley, S.(2008)。Edutainment heritage tourist attractions: A portrait of visitors' experiences at Storyeum。Museum Management and Curatorship，23(2)，155-175。  new window
8.Hood, M. G.(1989)。Leisure criteria of family participation and nonparticipation in Museums。Marriage & Family Review，13(3/4)，151-169。  new window
9.Housen, A.(1987)。Three methods for understanding museum audiences。Museum Studies Journal，2(4)，41-49。  new window
10.Kao, Y. F.、Huang, L. S.、Wu, C. H.(2003)。Effects of theatrical elements on experiential quality and loyalty intentions for theme parks。Asia Pacific Journal of Tourism Research，13(2)，163-174。  new window
11.Krueger, R. A.(1986)。Focus group interviewing: A helpful technique for agricultural educators。The Visitor，73(7)，1-4。  new window
12.Larsen, S.(2007)。Aspects of a psychology of the tourist experience。Scandinavian Journal of Hospitality and Tourism，7(1)，7-18。  new window
13.Larsen, S.、Mossberg, L.(2007)。Editorial The diversity of tourist experiences。Scandinavian Journal of Hospitality and Tourism，7(1)，1-6。  new window
14.Malcolm, C. D.、Ramsey, D.(2014)。Specialization and importance-performance in visitors to a Natural History Museum: The Canadian Fossil Discovery Centre。European Journal of Tourism, Hospitality and Recreation，5(1)，9-34。  new window
15.Preuss, L.、Dawson, D.(2009)。On the quality and legitimacy of green narratives in business: A framework for evaluation。Journal of Business Ethics，84，135-149。  new window
16.Schmitt, Bernd H.(1999)。Experiential marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
17.Sheng, C. W.、Chen, M. C.(2012)。A study of experience expectations of museum visitors。Tourism Management，33(1)，53-60。  new window
18.Sheng, C. W.、Chen, M. C.(2013)。Tourist experience expectations: questionnaire development and text narrative analysis。International Journal of Culture Tourism and Hospitality Research，7(1)，93-104。  new window
19.Sheng, C. W.、Shen, M. J.、Chen, M. C.(2008)。Special interest tour preferences and voluntary simplicity lifestyle。International Journal of Culture, Tourism and Hospitality Research，2(4)，389-409。  new window
20.Thuc-Doan, T. N.、Russell, W. B.(2007)。This we remember: Consuming representation via the web posting of war photographs。Consumption, Markets and Culture，10(3)，251-291。  new window
21.Trauer, B.(2006)。Conceptualizing special interest tourism: Frameworks for analysis。Tourism Management，27(2)，183-200。  new window
22.Uriely, N.(2005)。The tourist experience: Conceptual developments。Annals of Tourism Research，32(1)，199-216。  new window
23.Van Winkle, C. M.、MacKay, K. J.(2008)。Self-serving bias in visitor's Perceptions of the impacts of tourism。Journal of Leisure Research，40(1)，69-89。  new window
24.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。new window  延伸查詢new window
25.O'Dell, T.(2007)。Tourist experiences and academic junctures。Scandinavian Journal of Hospitality and Tourism，7(1)，34-45。  new window
26.Huang, S. S.、Hsu, C. H. C.(2009)。Effects of travel motivation, past experience, perceived constraint, and attitude on revisit Intention。Journal of Travel Research，48(1)，29-44。  new window
27.蕭志同、廖宛瑜、陳建文(20060400)。博物館服務品質、認知價值、滿意度、忠誠度關係之研究：以國立自然科學博物館為例。博物館學季刊，20(2)，81-96。new window  延伸查詢new window
28.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
會議論文
1.陳雪雲(20050000)。臺灣博物館觀眾研究回顧與展望：從現代到後現代主體。博物館、知識建構與現代性：慶祝漢寶德館長七秩華誕學術研討會。臺中市：國立自然科學博物館。115-140。  延伸查詢new window
學位論文
1.甘蘭(2009)。以懷舊情境探討文化創意產業之體驗行銷(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.黃鈺琴(2006)。美術館的魅力。臺北市：藝術家出版社。  延伸查詢new window
2.劉婉珍(2012)。博物館觀眾研究。臺北：三民書局。new window  延伸查詢new window
3.Aronson, E.、Wilson, T.、Akert, R. M.(2007)。Social psychology。N.J.：Prentice Hall。  new window
4.Berg, B. L.(1998)。Qualitative research methods for the social sciences。Boston, Massachusetts：Allyn and Bacon。  new window
5.Culler, J. D.(1981)。The pursuit of signs: Semiotics, literature, deconstruction。N.Y.：Cornell University Press。  new window
6.Ericsson, K. A.、Simon, H. A.(1996)。Protocol analysis: Verbal reports as data。London：MIT Press。  new window
7.Hewstone, M.(1989)。Causal attribution: From cognitive processes to collective beliefs。Oxford：Basil Blackwell。  new window
8.Merriman, N.(1991)。Beyond the glass case: The public, museums, and heritage in Britain。London：Leicester University Press。  new window
9.Robbins, S. P.、Judge, T. A.(2007)。Essentials of organizational behavior。N.Y.：Prentice Hall。  new window
10.劉婉珍(2007)。博物館就是劇場。臺北市：藝術家出版社。  延伸查詢new window
11.Berelson, B.(1952)。Content analysis in communication research。The Free Press。  new window
12.Neuendorf, K. A.(2002)。The Content Analysis Guidebook。Sage。  new window
13.Shaw, C.、Ivens, J.(2002)。Building great customer experiences。Palgrave Macmillan。  new window
14.Falk, John H.、Dierking, Lynn D.(2000)。Learning from Museums: Visitor Experiences and the Making of Meaning。Alta Mira Press。  new window
15.Hooper-Greenhill, E.(2007)。Museums and education: Purpose, pedagogy, performance。Routledge。  new window
16.高辛勇(1987)。形名學與敘事理論：結構主義的小說分析法。聯經出版事業股份有限公司。  延伸查詢new window
其他
1.CARE home，httpy/www.care-aam.org/default.aspx。  new window
圖書論文
1.Weil, W. E.(2000)。Transformed from a cemetery of bric-a-brac。Perspectives on outcome based evaluation for libraries and museums。Washington, D.C.：Institute of Museum and Library Services。  new window
2.Carman, J.(2010)。Promotion to heritage: How museum objects are made。Encouraging collections mobility: A way forward for museums in Europe。Helsinki：Finnish National Gallery。  new window
3.Loomis, R. J.(1993)。Planning for the visitor: The challenge of visitor studies。Museum visitor studies in the 90s。London：Science Museum。  new window
4.Lieblich, A.、Tuval-Mashiach, R.、Zilber, T.(1998)。A new model for classification of approaches to reading, analysis, and interpretation。Applied Social Research Methods: Narrative research。Thousand Oaks, CA：SAGE Publications Ltd.。  new window
 
 
 
 
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