日常生活中常常可以看到許多的卡通角色的設計商品，這些商品往往都能吸引到消費者的目光。多數的國中學生都有自己喜好的卡通角色造形，進而去購買相關的產品，但是，偶爾跟學生聊天會發現，即便是同一位卡通角色造形，有可能會因為它的外形不同而影響到自己對於它的喜愛。此外，也因為性別不同，所偏好的卡通角色也不同。因此本研究將以問卷調查的方式，使用李克特量表，來了解國中學生對卡通角色造形的偏好，以及是否因為性別的不同，對於卡通角色造形的造形偏好亦有影響，最後探討性別與造形對於造形偏好的交互作用關係。研究結果得知：1.男性偏好的卡通圖像前六名分別是：兩津勘吉、小小兵、索隆、喬巴、魯夫、皮卡丘；女性偏好的卡通圖像前六名分別是：龍貓、小小兵、花媽、大眼仔、史迪奇、雪寶。2.在30個卡通圖像樣本中有十六卡通角色男女國中喜好有顯著差異。3男性偏好的卡通角色造形是：可愛的造形、個性化的造形及色彩；女性偏好的卡通角色造形則是：可愛的造形及色彩。

Merchandise designed in the images of cartoon characters are everywhere in daily life. It successfully catches attention of a wide variety of customers, including children and adults, who both have their own favorite cartoon characters. However, people’s preferences for those characters differ greatly. Some admire the characters’ powers while others love them for their looks or the stories of those cartoons. To have a clear picture of junior high school students’ preferences for cartoon characters and find out whether genders have influence on preferences for the images of cartoon characters, the author uses questionnaire and Likert Scale to conduct this study, and in turn to analyze the correlation between gender and preferences for images. This Reach is based on junior high school in Tainan. We can get some conclusion. There are 16 cartoon characters are significant between male/female junior high school student. Male junior high school student prefer lovely looking, personalized looking and color. Female junior high school student prefer lovely looking and color.