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題名：企業公民、議題溝通與公眾認知：以企業網站倡議氣候變遷議題為例
書刊名：廣告學研究
作者：楊意菁 引用關係
作者(外文)：Yang, Yie-jing
出版日期：2015
卷期：42
頁次：頁95-132
主題關鍵詞：公眾認知；企業公民；企業網站；氣候變遷；議題倡議；Corporate citizenship；Corporate websites；Climate change；Issue advocacy；Public perception
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:59
  • 點閱點閱:16
期刊論文
1.Dawkins, J.(2004)。Corporate responsibility: The communication challenge。Journal of Communication Management，9(2)，108-119。  new window
2.Capriotti, Paul、Moreno, Ángeles(2007)。Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites。Public Relations Review，33(1)，84-91。  new window
3.Waddock, S.(2008)。The development of corporate responsibility / corporate citizenship。Organization Management Journal，5(1)，29-39。  new window
4.楊意菁(20110100)。臺灣企業網站之企業公民訊息與公眾溝通分析。廣告學研究，35，41-73。new window  延伸查詢new window
5.Kang, S.、Norton, H. E.(2004)。Nonprofit organizations’ use of the WWW: Are they sufficiently fulfilling organizational goals?。Public Relations Review，30，279-284。  new window
6.徐美苓、楊意菁(20110100)。臺灣全球暖化風險溝通的常民認知。傳播與社會學刊，15，71-104。new window  延伸查詢new window
7.Maignan, I.、Ralston, D.(2002)。Corporate Social Responsibility in Europe and the U.S.: Insights from businesses' self-perceptions。Journal of International Business Studies，33(3)，497-514。  new window
8.Abdeen, A. M.(1991)。Social responsibility disclosure in annual reports。Business Forum，16，23-26。  new window
9.Capozzi, L.(2005)。Corporate Reputation: Our role in sustaining and building a valuable asset。Journal of Advertising Research，45(3)，290-293。  new window
10.Hong, S. Y.、Yang, S.-U.、Rim, H.(2010)。The influence of corporate social responsibility and customer-company identification on publics’ dialogic communication intentions。Public Relations Review，36(2)，196-198。  new window
11.Mason, C. J.(1993)。What image do you project。Management Review，82(11)，10-16。  new window
12.Pfau, M.、Haigh, M. M.、Sims, J.、Wigley, S.(2008)。The Influence of Corporate Social Responsibility Campaigns on Public Opinion。Corporate Reputation Review，11(2)，145-154。  new window
13.Verschoor, C. C.(2006)。Consumers consider the important of corporate social responsibility。Strategic Finance，88(2)，20-22。  new window
14.Linder, S. H.(2006)。Cashing-in on risk claims: On the for-profit inversion of signifiers for "global warming"。Social Semiotics，16(1)，103-132。  new window
15.楊意菁(20080700)。企業公民、公民社會與社會議題建構--以「Keep Walking夢想資助計畫」為例。廣告學研究，30，85-120。new window  延伸查詢new window
16.孫秀蕙(20000700)。網路時代的企業公關--格魯尼模式的理論性重構。廣告學研究，15，1-25。new window  延伸查詢new window
17.楊意菁(20140100)。企業公民新聞報導對公眾認知的影響：從企業形象與關係建立談起。廣告學研究，41，1-38。new window  延伸查詢new window
18.Aldoory, Linda、Kim, Jeong-Nam、Tindall, Natalie T. J.(2010)。The influence of perceived shared risk in crisis communication: Elaborating the situational theory of publics。Public Relations Review，36(2)，134-140。  new window
19.Baue, B.、Muminghan, M.(2011)。The Accountability Web: Part 2--weaving corporate accountability and interactive technology。Journal of corporate citizenship，43，7-44。  new window
20.Burchell, J.、Cook, J.(2006)。Confronting the "corporate citizen" shaping the discourse of corporate social responsibility。International Journal of Sociology and Social Science，26(3/4)，121-137。  new window
21.Chaudhri, V.(20140331)。Corporate social responsibility and the communication imperative perspectives from CSR managers。International Journal of Business Communication，March，1-24。  new window
22.Dou, Wenyu、Nielsen, Ulrik Ollie、Tan, Chee Ming(2002)。Using corporate websites for export marketing。Journal of Advertising Research，42(5)，105-116。  new window
23.Duhe, S.(2012)。Public relations and new media-advocacy, alliances and assessments。Global Media Journal: Canadian Edition，5(2)，1-4。  new window
24.Insch, A.(2008)。Online communication of corporate environmental citizenship: A study of New Zealand's electricity and gas retailers。Journal of Marketing Communications，14(2)，139-153。  new window
25.Neff, R. A.、Chan, I. L.、Smith, K. C.(2008)。Yesterday's dinner, tomorrow's weather, today's news? US newspaper coverage of food system contributions to climate change。Public Health Nutrition，15，1-9。  new window
26.Nyberg, D.、Spicer, A.、Wright, C.(2013)。Incorporating citizens: corporate political engagement with climate change in Australia。Organization，20(3)，433-453。  new window
27.Özdemir, B. P.(2012)。Social media as a tool for online advocacy campaigns: greenpeace mediterraneanr online advocacy campaigns: with climate change。Global Media Journal: Canadian Edition，5(2)，23-39。  new window
28.Pomering, A.、Johnson, Lester W.、Noble, G.(2013)。Advertising corporate social responsibility: results from an experimental manipulation of key message variables。Corporate Communications: An International Journal，18(2)，249-263。  new window
29.Smith, K. T.、Alexander, J. J.(2013)。Which CSR-related headings dofortune 500 companies use on their Websites?。Business Communication Quarterly，76(2)，155-171。  new window
30.Waller, R. L.、Conaway, R. N.(2011)。Framing and counter framing the issue of corporate social responsibility the communication strategies of nikebiz.com。Journal of Business Communication，48(1)，83-106。  new window
31.Wallack, L.(2002)。Public health, social change, and media advocacy。Social Marketing Quarterly，8(2)，25-31。  new window
32.Waters, R. D.、Wang, M. L.(2011)。Advocacy on the Internet: Lesson learned from the Animal Enterprise Terrorism Act of 2005。Journal of Promotion Management，17，241-256。  new window
33.Hall, M.(2006)。Corporate philanthropy and corporate community relations: Measuring relationship-building results。Journal of Public Relations Research，18(1)，1-21。  new window
34.楊意菁(20100600)。企業公民與媒體報導：一個公民社會的觀點。中華傳播學刊，17，95-138。new window  延伸查詢new window
35.Bae, J.、Cameron, G. T.(2006)。Conditioning effect of prior reputation on perception of corporate giving。Public Relations Review，32(2)，144-150。  new window
36.Bruning, S. D.、Ledingham, J. A.(1999)。Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale。Public Relations Review，25(2)，157-170。  new window
37.Carroll, A. B.(1999)。Corporate social responsibility。Business and Society，38(3)，268-295。  new window
38.Crissy, W. J.(1971)。Image: What is it?。MSU Business Topics，Winter，77-80。  new window
39.Esrock, Stuart L.、Leichty, Greg B.(1998)。Social Responsibility and corporate web pages: Self-Presentation or agenda-setting?。Public Relations Review，24(3)，305-319。  new window
40.Freimond, C.(2007)。Global warming reaches the boardroom。Communication World，24(6)，22-24。  new window
41.Heath, R. L.、Ryan, M.(1989)。Public relations' role in defining corporate social responsibility。Journal of Mass Media Ethics，4(1)，21-38。  new window
42.Ihator, A. S.(2004)。Corporate communication: reflection on twentieth century change。Corporate Communications: An International Journal，9(3)，243-253。  new window
43.Kennedy, S. H.(1977)。Nurturing corporate image: Total communication or ego trip?。European Journal of Marketing，11(3)，120-164。  new window
44.Kiousis, S.、Dimitrova, D. V.(200606)。Differential impact of Web site content: Exploring the influence of source (public relation versus news), modality, and participation on college student's perceptions。Public Relation Review，32(2)，177-179。  new window
45.Matten, D.、Crane, A.(2005)。Corporate Citizenship: Towards an Extended Theoretical Conceptualization。Academy of Management Review，30(1)，166-179。  new window
46.Moriarty, P.、Kennedy, D.(2004)。The web, the public, and the global warming debate。Cybernetics and Systems: An International Journal，35，723-735。  new window
47.Pollach, I.(2005)。Corporate self-presentation on the WWW: Strategies for enhancing usability, credibility and utility。Corporate Communications: An International Journal，10(4)，285-301。  new window
48.Taylor, M.、Kent, M. L.、White, W. J.(2001)。How activist organizations are using the Internet to build relationships。Public Relations Review，27(3)，263-284。  new window
49.Yoon, Yeosun、Gürhan-Canli, Zeynep、Schwarz, Norbert(2006)。The effect of corporate social responsibility (CSR) activities on companies with bad reputations。Journal of Consumer Psychology，16(4)，377-390。  new window
50.Cotsi, M.、Wilson, A. M.(2006)。Corporate reputation: seeking a definition。Corporate Communications: An International Journal，6(1)，24-30。  new window
51.Kotler, Philip、Barich, Howard(1991)。A Framework for Marketing Image Management。Sloan Management Review，32(2)，94-104。  new window
52.孫秀蕙(20040100)。建立企業網頁公關效果評估指標--以2002年臺灣五百大服務業為例。廣告學研究，21，1-28。new window  延伸查詢new window
53.Kent, M. L.、Taylor, M.、White, W. J.(2003)。The relationship between web site design and organizational responsiveness to stakeholders。Public Relations Review，29(1)，63-77。  new window
54.Carroll, A. B.(1979)。A three-dimensional concept model of corporate social performance。Academy for Management review，4(4)，497-505。  new window
55.Esrock, Stuart L.、Leichty, Greg B.(2000)。Organization of corporate web pages: Publics and functions。Public Relations Review，26(3)，327-344。  new window
56.Dorsch, M. J.、Swanson, S. R.、Kelley, S. W.(1998)。The role of relationship quality in the stratification of vendors as perceived by customers。Journal of the Academy of Marketing Science，26(2)，128-142。  new window
57.孫秀蕙(19970700)。網際網路與公共關係：理論與實務運用模式的思考。廣告學研究，9，159-181。new window  延伸查詢new window
58.楊意菁、徐美苓(20121200)。環境風險的認知與溝通：以全球暖化議題的情境公眾為例。中華傳播學刊，22，169-209。new window  延伸查詢new window
59.Maignan, Isabelle、Ferrell, O. C.(2001)。Antecedents and Benefits of Corporate Citizenship: an Investigation of French Businesses。Journal of Business Research，51(1)，37-51。  new window
60.Newll, Steven J.、Goldsmith, Ronald E.(2001)。The development of a scale to measure perceived corporate credibility。Journal of Business Research，52(3)，235-247。  new window
61.Javalgi, Rajshekhar G.、Traylor, Mark B.、Gross, Andrew C.、Lampman, Edward(1994)。Awareness of sponsorship and corporate Image: An empirical investigation。Journal of Advertising，23(4)，47-58。  new window
62.David, P.、Kline, S.、Dai, Y.(2005)。Corporate social responsibility practices, corporate identity, and purchase intention: A dual-process model。Journal of Public Relations Research，17(3)，291-313。  new window
會議論文
1.Peng, S.(2001)。Investing corporate social responsibility: A content analysis of top Chinese corporate web pages。AEJMC's 2001 Annual Convention。Washington, DC：Public Relation Division。  new window
圖書
1.Cohen, B. C.(1963)。The Press andforeign Policy。NJ：Princeton University Press。  new window
2.Heath, R. L.(1988)。Strategic issues management: How organizations influence and response to public interests and policies。San Francisco, CA：Jossey-Bass。  new window
3.Wallack, L.、Dorfman, L.、Jernigan, D.、Themba, M.(1993)。Media Advocacy and Public Health: Power for Prevention。Newbury Park, CA：Sage。  new window
4.Dowling, G.(2001)。Creating corporate reputations: Identity, image, and performance。New York：Oxford：Oxford University Press。  new window
5.艾爾．高爾、張瓊懿、欒欣(2007)。不願面對的真相。商周。  延伸查詢new window
6.Cutlip, Scott M.、Center, Allen H.、Broom, Glen M.(1985)。Effective public relations。Englewood Cliffs, NJ：Prentice Hall。  new window
其他
1.張順傑(2006)。企業無法逃避的話題--社會企業責任，http://csr.idic.gov.tw/articles_content.asp?_ID=1057。  延伸查詢new window
圖書論文
1.Daugherty, E. L.(2001)。Public relations and social responsibility。Handbook of Public Relations。London。  new window
2.Miller, G. L.(1989)。Persuasion and public relations: two "Ps" in a pod。Public Relations theory。Hillsdale, NJ：Lawrence Erlbaum Associates Publishers。  new window
 
 
 
 
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