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題名：企業公民新聞報導對公眾認知的影響：從企業形象與關係建立談起
書刊名：廣告學研究
作者：楊意菁 引用關係
作者(外文)：Yang, Yie-jing
出版日期：2014
卷期：41
頁次：頁1-38
主題關鍵詞：公眾溝通；公眾認知；企業公民；企業社會責任；新聞報導；Corporate citizenship；Corporate social responsibility；News coverage；Public communication；Public perception
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:45
  • 點閱點閱:77
期刊論文
1.Tench, R.、Bowd, R.、Jones, B.(2007)。Perceptions and perspectives: Corporate social responsibility and the media。Journal of Communication Management，11(4)，348-370。  new window
2.Waddock, S.(2008)。The development of corporate responsibility / corporate citizenship。Organization Management Journal，5(1)，29-39。  new window
3.楊意菁(20110100)。臺灣企業網站之企業公民訊息與公眾溝通分析。廣告學研究，35，41-73。new window  延伸查詢new window
4.別蓮蒂、游舒惠(20020100)。企業贊助公益活動之動機、決策與影響因素。廣告學研究，18，53-95。new window  延伸查詢new window
5.Porter, Michael E.、Kramer, Mark R.、胡瑋珊(20061200)。公司與社會有福同享。哈佛商業評論，4，60-77。  延伸查詢new window
6.莫冬立(20060800)。追求典範 : 企業社會責任評等系統的發展與應用。證券櫃檯，122，62-73。  延伸查詢new window
7.吳韻儀、施君蘭、張漢宜(20060329)。封面故事--讓改變看得見：企業公民站出來。天下雜誌，343，94-101。  延伸查詢new window
8.嚴慧玲、涂金枝(19911000)。重商時代的臺灣企業公民。戰略生產力，428，24-47。  延伸查詢new window
9.Abdeen, A. M.(1991)。Social responsibility disclosure in annual reports。Business Forum，16，23-26。  new window
10.Burchell, J.、Cook, J.(2006)。Confronting the "corporate citizen" shaping the discourse of corporate social responsibility。International Journal of Sociology and Social Science，26(3/4)，121-137。  new window
11.Capozzi, L.(2005)。Corporate Reputation: Our role in sustaining and building a valuable asset。Journal of Advertising Research，45(3)，290-293。  new window
12.David, Prabu、Kline, Susan、Dai, Yang(2005)。Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model。Journal of Public Relations Research，17(3)，291-313。  new window
13.Einwiller, S. A.、Carroll, C. E.、Korn, K.(2010)。Under what condition do the news media influence corporate reputation? The role of media dependency and need for orientation。Corporate Reputation Review，12(4)，299-315。  new window
14.Grafstron, M.、Windell, K.(2011)。The role of infomediaries: CSR in the business press during 2000-2009。Journal of Business Ethics，103，221-237。  new window
15.Gyure, J. F.、Mursi, N. M.(2002)。Impact of internet images: impression-formation effects of University Web site images。Journal of Marketing and High Education，12(2)，49-68。  new window
16.Hong, S. Y.、Yang, S.-U.、Rim, H.(2010)。The influence of corporate social responsibility and customer-company identification on publics’ dialogic communication intentions。Public Relations Review，36(2)，196-198。  new window
17.Jin C. H.、Yeo H. C.(2011)。Satisfaction, corporate credibility, CEO reputation and leadership effects on public relationships。Journal of Targeting, Measurement and Analysis for Marketing，19(2)，104-122。  new window
18.Kiousis, S.、Popescu, C.、Mitrook, M.(2007)。Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective。Journal of Public Relations Research，19(2)，147-165。  new window
19.Lee, K. H.、Shin, D.(2010)。Consumer responses to CSR activities: The linkage between increased awareness and purchase intention。Public Relation Review，36，193-195。  new window
20.Lyon, L.、Cameron, G. T.(2004)。A relational approach examining the interplay of prior reputation and immediate response to a crisis。Journal of Public Relations Research，16(3)，213-241。  new window
21.Mason, C. J.(1993)。What image do you project。Management Review，82(11)，10-16。  new window
22.Meijer, M. M.、Kleinnijenhuis, J.(2006)。News and corporate reputation: empirical findings from the Netherlands。Public Relations Review，32(4)，341-348。  new window
23.O'Connor, A.、Shumate, M.、Meister, M.(2008)。Walk the line: Active Moms define corporate social responsibility。Public Relations Review，34，343-350。  new window
24.Pfau, M.、Haigh, M. M.、Sims, J.、Wigley, S.(2008)。The Influence of Corporate Social Responsibility Campaigns on Public Opinion。Corporate Reputation Review，11(2)，145-154。  new window
25.Steltenpool, G-J.、Verhoeven, P.(2012)。Sector-dependent framing effects of corporate social responsibility messages: an experiment with non-alcoholic and alcoholic drinks。Public Relations Review，38，627-629。  new window
26.Sabeh, Z.、Flora, M.、Khairan, F.(2000)。Corporate citizenship as a factor of corporate communicate。Corporate Communications: An International Journal，5(4)，210-214。  new window
27.Schmeltz, L.(2012)。Consumer-oriented CSR communication: focusing on ability or morality?。Corporate Communications: An International Journal，17(1)，29-49。  new window
28.Verschoor, C. C.(2006)。Consumers consider the important of corporate social responsibility。Strategic Finance，88(2)，20-22。  new window
29.Wagner, T.、Lutz, R. J.、Weitz, B. A.(2009)。Corporate Hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions。Journal of Marketing，73(6)，77-91。  new window
30.Wang, A.、Long, F.、Elankamaran, S.(2010)。Business student perception of corporate social responsibility: the United States, China, and India。Corporate Social Responsibility and Environmental Management，17(5)，299-310。  new window
31.Webb, J. D.、Wortman, M. S.(2000)。Strategic philanthropy: responding to negative portrayals of corporate social responsibility。Corporate reputation review，3(2)，124-137。  new window
32.黃營杉、齊德彰(20051200)。企業倫理、社會責任與慈善公益作為之研究--以臺灣高科技電子產業為例。人文暨社會科學期刊，1(2)，65-82。new window  延伸查詢new window
33.Kent, M. L.、Taylor, M.(2002)。Toward a dialogic theory of public relations。Public Relations Review，28(1)，21-37。  new window
34.Bronn, S. P.、Vrioni, A. B.(2001)。Corporate social responsibility and cause related marketing: an overview。International Journal of Advertising，20(2)，207-222。  new window
35.楊意菁(20080700)。企業公民、公民社會與社會議題建構--以「Keep Walking夢想資助計畫」為例。廣告學研究，30，85-120。new window  延伸查詢new window
36.Hall, M.(2006)。Corporate philanthropy and corporate community relations: Measuring relationship-building results。Journal of Public Relations Research，18(1)，1-21。  new window
37.楊意菁(20100600)。企業公民與媒體報導：一個公民社會的觀點。中華傳播學刊，17，95-138。new window  延伸查詢new window
38.Bae, J.、Cameron, G. T.(2006)。Conditioning effect of prior reputation on perception of corporate giving。Public Relations Review，32(2)，144-150。  new window
39.Bruning, S. D.、Ledingham, J. A.(1999)。Relationships between organizations and publics: development of a multi-dimensional organization-public relationship scale。Public Relations Review，25(2)，157-170。  new window
40.Carroll, A. B.(1999)。Corporate social responsibility。Business and Society，38(3)，268-295。  new window
41.Crissy, W. J.(1971)。Image: What is it?。MSU Business Topics，Winter，77-80。  new window
42.Esrock, Stuart L.、Leichty, Greg B.(1998)。Social Responsibility and corporate web pages: Self-Presentation or agenda-setting?。Public Relations Review，24(3)，305-319。  new window
43.Heath, R. L.、Ryan, M.(1989)。Public relations' role in defining corporate social responsibility。Journal of Mass Media Ethics，4(1)，21-38。  new window
44.Ihator, A. S.(2004)。Corporate communication: reflection on twentieth century change。Corporate Communications: An International Journal，9(3)，243-253。  new window
45.Kennedy, S. H.(1977)。Nurturing corporate image: Total communication or ego trip?。European Journal of Marketing，11(3)，120-164。  new window
46.Kiousis, S.、Dimitrova, D. V.(200606)。Differential impact of Web site content: Exploring the influence of source (public relation versus news), modality, and participation on college student's perceptions。Public Relation Review，32(2)，177-179。  new window
47.Matten, D.、Crane, A.(2005)。Corporate Citizenship: Towards an Extended Theoretical Conceptualization。Academy of Management Review，30(1)，166-179。  new window
48.Yoon, Yeosun、Gürhan-Canli, Zeynep、Schwarz, Norbert(2006)。The effect of corporate social responsibility (CSR) activities on companies with bad reputations。Journal of Consumer Psychology，16(4)，377-390。  new window
49.Cotsi, M.、Wilson, A. M.(2006)。Corporate reputation: seeking a definition。Corporate Communications: An International Journal，6(1)，24-30。  new window
50.Kotler, Philip、Barich, Howard(1991)。A Framework for Marketing Image Management。Sloan Management Review，32(2)，94-104。  new window
51.Bhattacharya, Chitrabhan B.、Sen, Sankar(2004)。Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives。California Management Review，47(1)，9-24。  new window
52.Carroll, A. B.(1979)。A three-dimensional concept model of corporate social performance。Academy for Management review，4(4)，497-505。  new window
53.黃懿慧、林穎萱(20040400)。公共關係之關係策略模式初探：在地與文化的觀點。新聞學研究，79(4)，135-195。new window  延伸查詢new window
54.Maignan, Isabelle、Ferrell, O. C.(2001)。Antecedents and Benefits of Corporate Citizenship: an Investigation of French Businesses。Journal of Business Research，51(1)，37-51。  new window
55.Hutton, J. G.(1999)。The definition, dimensions, and domain of public relations。Public Relations Review，25(2)，199-214。  new window
56.Newll, Steven J.、Goldsmith, Ronald E.(2001)。The development of a scale to measure perceived corporate credibility。Journal of Business Research，52(3)，235-247。  new window
57.Javalgi, Rajshekhar G.、Traylor, Mark B.、Gross, Andrew C.、Lampman, Edward(1994)。Awareness of sponsorship and corporate Image: An empirical investigation。Journal of Advertising，23(4)，47-58。  new window
58.Sen, Sankar、Bhattacharya, Chitra Bhanu(2001)。Does doing Good Always Lead to Doing Better: Consumer Relations to Corporate Social Responsibility。Journal of Marketing Research，38(2)，225-244。  new window
會議論文
1.張元、沈中華、王宗政(201012)。新聞曝光可以增進企業社會責任對財務績效的影響嗎？台灣的實證研究。2010年台灣經濟學會年會。台北：台灣大學。  延伸查詢new window
2.陳威融、劉念琪(2002)。企業公民之實踐：以Ford Lio HO為例。第8屆企業人力資源管理實務專題研究成果發表會。中壢：中央大學。  延伸查詢new window
學位論文
1.吳玳瑩(2010)。企業社會責任訊息對公眾態度、企業形象及關係建立的影響：以企業官方網站為例(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Alexander, J.(1998)。Real civil societies。London, UK：Sage。  new window
2.Heath, R. L.(1988)。Strategic issues management: How organizations influence and response to public interests and policies。San Francisco, CA：Jossey-Bass。  new window
3.Dowling, G.(2001)。Creating corporate reputations: Identity, image, and performance。New York：Oxford：Oxford University Press。  new window
其他
1.江逸之(20060418)。上市企業道德分數68.2分…企業社會責任當道。  延伸查詢new window
2.張順傑(2006)。企業無法逃避的話題--社會企業責任，http://csr.idic.gov.tw/articles_content.asp?_ID=1057。  延伸查詢new window
圖書論文
1.Daugherty, E. L.(2001)。Public relations and social responsibility。Handbook of Public Relations。London。  new window
2.Wood, D. J.、Logsdon, J. M.(2001)。Theorizing business citizenship。Perspectives on corporate citizenship。London：Greenleaf Publishing。  new window
 
 
 
 
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