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題名：島嶼居民對觀光發展態度與遊憩資源維護願付價值之研究--以臺灣澎湖群島為例
書刊名：戶外遊憩研究
作者：謝奇明 引用關係／李俊鴻 引用關係／林佩蓉／張凱智
作者(外文)：Hsieh, Chi-ming／Lee, Chun-hung／Lin, Pei-jung／Chang, Kai-chih
出版日期：2015
卷期：28:4
頁次：頁63-102
主題關鍵詞：社會交換理論；成本與效益；觀光衝擊；條件評估法；經濟效益；Social exchange theory；Cost and benefit；Tourism impact；Contingent valuation method；Recreational benefit
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:144
  • 點閱點閱:18
觀光發展帶給當地經濟效益，卻使環境與社會文化產生成本與衝擊，島嶼因受制於自然資源脆弱與經濟規模有限，故於觀光發展過程中更易招致負面衝擊。本研究目的以社會交換理論為基礎，從效益與成本角度探討澎湖島嶼居民對於觀光發展之參與交換原則，其次納入觀光依賴程度、觀光資源利用、社區依附和以生態為中心之態度等四項影響因素，探討居民對於觀光衝擊知覺（效益與成本）、觀光發展態度、願付價值之間的關聯性，最後使用條件評估法推估居民對於觀光遊憩資源維護願付價值之經濟效益。結果發現四項影響因素對觀光衝擊效益知覺有正向影響、觀光衝擊效益知覺對觀光發展態度亦有正向影響、觀光發展態度對於願付價值呈現正向影響；居民於觀光遊憩資源維護之願付價值最高為「生態保育」，其次為「文化資產保存」、「環境保護」與「休閒遊憩設施維護」。建議管理單位與社區發展協會，於推廣觀光各項活動與措施時，能優先自生態保育著手，並多宣導與教育遊客對當地生態環境的重視與保護。
Tourism development brings local economic benefits, but also brings environmental and social-cultural cost. Islands are restricted to fragile resources and economic circumstances. Therefore, islands are influenced by the negative impacts from tourism development. Based on the social exchange theory, the main purpose of this research was to investigate the association among Penghu residents' influencing factors (tourism dependence, utilization of tourism resources, community attachment, and ecocentric attitude), perceived benefits and costs of impact, attitudes toward tourism development, and willingness to pay. The contingent valuation method was adopted to estimate the economic benefit of residents' willingness to pay for the maintenance of local tourism resources. The study found that four influencing factors have positive effects on the perceived benefits of impact; residents' perceived benefits of impact have positive influences on their attitudes toward tourism development; and residents' attitudes toward tourism development have positive influences on their values regarding the willingness to pay. Finally, the order of the willingness to pay for maintaining local tourism resources was: (1) ＂ecological conservation,＂ (2) ＂environmental protection,＂ (3) ＂cultural asset preservation,＂ and (4) ＂leisure recreation facilities.＂ It is suggested that Penghu administrators and community tourism developers focus on ecological conservation when promoting tourism activities as well as educating tourists to respect local culture in order to prevent ecological destruction.
期刊論文
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4.陳郁蕙、李俊鴻、陳雅惠(20110600)。森林遊樂區遊客旅遊品質提昇之經濟效益評估--以溪頭森林遊樂區為例。農業經濟叢刊，16(2)，1-40。new window  延伸查詢new window
5.李俊鴻、王瓊霞、陳郁蕙、陳雅惠、陳凱俐(20130600)。臺灣社區林業生態產業間接效益之價值評估。應用經濟論叢，93，43-82。new window  延伸查詢new window
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7.陳宗玄、陳淑君、高珮如(20070900)。居民對文化資產保存認知與願付價格之研究--以鹿港鎮與臺南安平地區為例。朝陽學報，12，271-291。new window  延伸查詢new window
8.Lee, Choong-Ki、Han, Sang-Yoel(2002)。Estimating the use and preservation values of national parks' tourism resources using a contingent valuation method。Tourism Management，23(5)，531-540。  new window
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33.吳淑女(20031200)。原住民社區對於觀光衝擊之知覺分析--以山美社區為例。規劃學報，30，15-27。new window  延伸查詢new window
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36.陳沛悌、裴蕾、陳甫鼎、李正慧(20080600)。當地居民對觀光產業發展的態度以及影響居民態度之相關因素。運動休閒餐旅研究，3(2)，53-72。new window  延伸查詢new window
37.掌慶琳、李明儒、李嘉諭(20091200)。地方依附與觀光發展態度之關係探討--以澎湖西嶼為例。運動休閒餐旅研究，4(4)，149-177。new window  延伸查詢new window
38.Alberini, A.(1995)。Estimating willingness-to-pay model of discrete choice contingent valuation survey data。Land Economics，71(1)，83-95。  new window
39.Baral, N.、Stern, M. J.、Bhattarai, R.(2008)。Contingent valuation of ecotourism in Annapurna conservation area, Nepal: Implications for sustainable park finance and local development。Ecological Economics，66(2/3)，218-227。  new window
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會議論文
1.李俊鴻、謝奇明、許詩瑋(201210)。國家公園遊客旅遊品質提昇方案之經濟效益評估--以太魯閣國家公園為例。第十四屆休閒、遊憩、觀光學術研討會。花蓮縣：國立東華大學。  延伸查詢new window
研究報告
1.交通部觀光局(2013)。觀光統計月報。  延伸查詢new window
2.澎湖國家風景區管理處(2012)。遊客人數統計。  延伸查詢new window
3.澎湖國家風景區管理處(2013)。觀光統計。  延伸查詢new window
4.澎湖縣政府(2008)。民國97年應用統計分析。  延伸查詢new window
5.澎湖縣政府(2012)。統計資料。  延伸查詢new window
學位論文
1.洪心蓮(2009)。澎湖地區居民對海洋運動觀光發展態度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
2.Milligan, J.(1989)。Migrant workers in the Guernsey hotel industry(-)。Nottingham Trent University。  new window
3.林淑芬(2003)。奮起湖地區居民對觀光發展態度之研究--社會交換理論之應用(碩士論文)。國立中興大學。  延伸查詢new window
4.商累仁(2007)。澎湖離島「替代觀光」發展之研究--吉貝與望安的個案(碩士論文)。世新大學。  延伸查詢new window
5.陳珮琿(2007)。島嶼觀光環境負荷量、觀光衝擊認知分析：以澎湖為例(碩士論文)。國立台北護理學院。  延伸查詢new window
圖書
1.Swarbrooke, J.(1999)。Sustainable Tourism Management。CABI Publishing。  new window
2.林蘭芳(2005)。續修澎湖縣誌--經濟志。  延伸查詢new window
3.Lockhart, D.、Drakakis-Smith, D.(1997)。Island tourism: Trends and prospects。NY：Thomson Learning。  new window
4.Macleod, D. V. L.(2004)。Tourism, Globalisation and Cultural Change: An Island Community Perspective。Bristol：Channel View Publications。  new window
5.Mason, P.(2008)。Tourism Impacts, Planning and Management。Oxford, England：Elservier。  new window
6.World Tourism Organization、Gee, C. Y.、Solá, E. F.(1997)。International tourism: A global perspective。Madrid：World Tourism Organization。  new window
7.Ajzen, I.(2005)。Attitudes, personality and behavior。Open University Press。  new window
8.吳明隆、張毓仁(2010)。結構方程模型：實務應用秘笈。臺北市：五南。  延伸查詢new window
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10.李茂能(2006)。結構方程模式軟體Amos之簡介及其在測驗編製上之應用。台北：心理。  延伸查詢new window
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12.吳明隆(2009)。結構方程模式：AMOS的操作與應用。五南。  延伸查詢new window
13.吳明隆(2009)。SPSS操作與應用：問卷統計分析實務。五南圖書出版股份有限公司。  延伸查詢new window
14.Aronson, E.、Wilson, T. D.、Akert, R. M.(1994)。Social Psychology: The Heart and the Mind。HarperCollins。  new window
15.Mathieson, Alister、Wall, Geoffrey(1982)。Tourism: Economic, Physical And Social Impacts。Longman。  new window
其他
1.宋玉珍，陳孝雯(2009)。離島永續發展議題研究，http://www.cepd.gov.tw/m1.aspx?sNo=0012933&ex=2， 2011/08/29。  延伸查詢new window
2.澎湖國家風景區管理處(2012)。觀光資源階層研究報告，http://www.penghu-nsa.gov.tw/gov/Article.aspx?Lang=1&SNo=03001648， 2012/06/30。  延伸查詢new window
3.Marín, C.，Gortázar, L.(1999)。Tourism and sustainable development-putting theory into practice，http://issuu.com/pubcipriano/docs/tourismandsustainabledevelopment， 2011/08/12。  new window
4.Shareef, R.(2003)。Small island tourism economies: A bird's eye view，http://www.mssanz.org.au/MODSIM03/Volume_03/B05/01_Shareef_Birds.pdf， 2011/08/14。  new window
圖書論文
1.Thompson, B.(2000)。Ten commandments of structural equation modeling。Reading and understanding more multivariate statistics。Washington, DC：American Psychological Association。  new window
 
 
 
 
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