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題名:現代「王祿仔仙」賣啥膏藥?分析賣藥電視節目所提供的社會支持
書刊名:傳播與社會學刊
作者:盧鴻毅 引用關係徐薇筑
作者(外文):Lu, Hung-yiHsu, Wei-chu
出版日期:2016
卷期:37
頁次:頁127-159
主題關鍵詞:賣藥節目有線電視社會支持傳播行銷策略Medicine-selling programCable TVSocial supportCommunicative marketing strategies
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:31
  • 點閱點閱:95
期刊論文
1.Kaplan, B. H.、Cassel, J. C.、Gore, S.(1977)。Social support and health。Medical Care,15(5),47-58。  new window
2.陳婷玉、王舜偉(20060100)。愚昧無知或享受參與?--廣播賣藥節目的閱聽人分析。傳播與管理研究,5(2),1-36。new window  延伸查詢new window
3.吳翠松(20111000)。客家老年人觀展/表演之在地文化研究--一個苗栗地區老人文康中心卡拉OK室的觀察。傳播與社會學刊,18,157-192。new window  延伸查詢new window
4.Randolph, W.、Viswanath, K.(2004)。Lessons learned from public health mass media campaigns: Marketing health in a crowded media world。Annual Review of Public Health,25(1),419-437。  new window
5.Grant, August E.、Guthrie, K. Kendall、Ball-Rokeach, Sandra J.(1991)。Television Shopping: Media System Dependency Perspective。Communication Research,18(6),773-798。  new window
6.林江山(20030300)。歌仔戲七字仔與賣藥仔江湖調的關係。臺灣戲專學刊,6,83-121。new window  延伸查詢new window
7.陳婷玉、王舜偉(20040700)。邊緣的媒體或賺錢的產業?--廣播賣藥節目的媒介生態分析。傳播與管理研究,4(1),59-83。new window  延伸查詢new window
8.Ballantine, P. W.、Martin, B. A. S.(2005)。Forming parasocial relationships in online communities。Advances in Consumer Research,32,197-201。  new window
9.Levy, M. R.(1979)。Watching TV news as parasocial interaction。Journal of Broadcasting,23,68-80。  new window
10.Birch, D. A.(1998)。Identifying Sources of Social Support。Journal of School Healthy,68(4),159-161。  new window
11.王舜偉、孫彬訓、顏祺昌(2001)。諱疾忌醫的神醫華陀--南台灣廣播賣藥節目分析初探。傳播與管理研究,1,145-171。new window  延伸查詢new window
12.石泱(2004)。獨居老人社會支持、健康狀況與孤寂感對生活滿意度影響之研究。輔仁學誌,39,43-66。  延伸查詢new window
13.郭建賜、吳燕玲、藍素利、鄭淑真、林宜君(20071200)。嘉義縣運用送餐服務提昇獨居老人社會支持之探討。社區發展季刊,120,265-282。new window  延伸查詢new window
14.Chen, R.、Simon, M. A.、Chang, E.-S.、Zhen, Y. L.、Dong, X. Q.(2014)。The perception of social support among U.S. Chinese older adults: Finding from the PINE study。Journal of Aging and Health,26(7),1137-1154。  new window
15.Grochans, E.、Jurczak, A.、Augustyniuk, K.、Szych, Z.、Trypka, I.(2007)。Comparative analysis of informative support in lactation in lying-in women hospitalized in rooming-in system。Advances in Medical Sciences,52(1),68-72。  new window
16.Hays, J. C.、Steffens, D. C.、Flint, E. P.、Bosworth, H. B.、George, L. K.(2001)。Does social support buffer functional decline in elderly patients with unipolar depression。American Journal of Psychiatry,158,1850-1855。  new window
17.Lett, H. R.、Blumenthal, J. A.、Babyak, M. A.、Strauman, T. J.、Robins, C.、Sherwood, A.(2005)。Social support and coronary heart disease: Epidemiology evidence and implications for treatment。Psychosomatic Medicine,67,869-878。  new window
18.O'Neal, C. W.、Wickrama, K. A.、Palston, P. A.、Llich, J. Z.、Harris, C. M.、Coccia, C.(2014)。Examining change in social support and fruit and vegetable consumption in African American adults。The Journal of Nutrition, Health and Aging,18(10),10-14。  new window
19.Squires, C. R.(2000)。Black talk radio。Harvard International Journal of Press/Politics,5,23-73。  new window
20.Sjolander, C.、Ahlstrom, G.(2012)。The meaning and validation of social support networks for close family of persons with advanced cancer。BMC Nursing,11,17。  new window
21.Turner, R. J.(1983)。Direct, indirect, and moderating effects of social support on psychological distress and associated conditions。Journal of Consulting and Clinical Psychology,54(4),416-423。  new window
22.Wang, Q.、Fink, E.、Cai, D. A.(2008)。Loneliness, gender, and parasocial interaction: A uses and gratification approach。Communication Quarterly,56(1),87-109。  new window
23.Williams, P.、Barclay, L.、Schmied, V.(2004)。Defining social support in context: A necessary step in research, intervention and practice。Qualitative Health Research,14(7),942-960。  new window
24.Ye, J.(2006)。An examination of acculturative stress, interpersonal social support, and use of online ethnic social groups among Chinese international students。The Howard Journal of Communications,17,1-20。  new window
25.Yeh, S.-C. J.、Liu, Y.-Y.(2003)。Influence of social support on cognitive function in the elderly。BMC Health Services Research,3(1)。  new window
26.Taylor, S. E.、Sherman, D. K.、Kim, H. S.、Jarcho, J.、Takagi, K.、Dunagan, M. S.(2004)。Culture and social support: Who seeks it and why?。Journal of Personality and Social Psychology,87(3),354-362。  new window
會議論文
1.施寄青、陳燁(1997)。上帝也算命。宗教、靈異、科學與社會研討會。台北。  延伸查詢new window
2.郭俊池(2004)。視病猶親的空中診所:臺語廣播電台賣藥節目與老人族群媒介使用之接收分析--以幻想主題分析途徑。文化研究學生研討會。  延伸查詢new window
3.董正、王亭、詹國勝、曾琳(2008)。當主持人變成你的朋友?主持人的談話方式是否影響消費者之購買決定--以電視購物中旅遊商品為例。中華傳播學會2008 年年會。台北。  延伸查詢new window
4.Fitrianie, S.、Huldtgren, A.、Alder, H.、Guldermond, N. A.(2013)。A smartTV platform for wellbeing care and social support for elderly at home。The 11th international conference on smart homes and health telematics, ICOST 2013。Singapore。  new window
5.Ogawa, H.(1993)。Karaoke in Japan: A sociological overview。The International Conference on Popular Music Studies,(會議日期: 11-15 July)。Stockton, California。  new window
6.Skumanich, S. A.、Kintsfather, D. P.(1993)。Television shopping: A mediated communication perspective。The annual conference of the Pennsylvania Sociological Society。Pittsburgh, PA。  new window
學位論文
1.陳瑞芸(2009)。「空中藥房」--醫療消費文化之場域分析(博士論文)。國立政治大學,臺北。new window  延伸查詢new window
2.林國新(2007)。廣播賣藥節目主持人之語藝策略分析--以豐蓮廣播電台為例(碩士論文)。佛光人文社會學院。  延伸查詢new window
3.蔡煌元(2004)。『賣藥電台』節目與廣告營運之研究--以「華聲電台」為例(碩士論文)。世新大學。  延伸查詢new window
4.吳惠卿(2010)。「王祿仔」文化之研究--兼論北港及其鄰近地區(碩士論文)。國立中正大學。  延伸查詢new window
5.馮素蘭(2007)。廣播主持人利用情境塑造進行商品銷售之研究(碩士論文)。國立中山大學。  延伸查詢new window
6.鄭淑子(1998)。農村老人的社會網絡與社會支持之研究(博士論文)。國立臺灣大學,臺北市。  延伸查詢new window
7.侯亞寧(2005)。廣播電台購物節目聽眾之購買意圖研究(碩士論文)。義守大學。  延伸查詢new window
8.蔣佳餘(2011)。廣播賣藥節目行銷策略與高齡者消費行為之研究(碩士論文)。南開科技大學。  延伸查詢new window
圖書
1.Wright, K. B.、Sparks, L.、O'Hair, H. D.(2008)。Health communication in the 21st century。Malden, MA:Blackwell。  new window
2.Albrecht, T. L.、Adelman, M. B.(1987)。Communicating social support。Sage。  new window
3.Lin, N.、Dean, A.、Ensel, W.(1986)。Social support, life event, and depression。Orlando, FL:Academic Press, Inc。  new window
4.House, James S.(1981)。Work Stress and Social Support。Addison-Wesley。  new window
其他
1.大紀元新聞(20100205)。地下電台誇張賣藥 7 年賺3 透天厝,http://www.epochtimes.com/b5/10/2/6/n2811239.htm。  延伸查詢new window
2.中央社(20110310)。電視台違法賣藥 NCC:重罰,http://www.cna.com.tw/news/FirstNews/201103100018-1.aspx。  延伸查詢new window
3.遠見雜誌民調中心(200804)。廣播賣藥節目聽眾購藥行為民調,http://www.libertytimes.com.tw/2008/new/apr/18/today-life9.htm。  延伸查詢new window
4.蘋果日報(20120511)。鄭新助電台賣藥 罰10 萬「 還少丸」廣告誇大《蘋果》記者試吃無感,http://www.appledaily.com.tw/appledaily/article/headline/20120511/34220089/。  延伸查詢new window
圖書論文
1.Heaney, C.、Israel, B.(1997)。Social networks and social support。Health behavior and health education: Theory, research, and practice。San Francisco, CA:John Wiley & Sons, Inc。  new window
2.Lum, Casey Man Kong(1998)。The karaoke dilemma: On the interaction between collectivism and individualism in the karaoke space。Karaoke around the world: Global technology, local singing。Routledge。  new window
3.Singhal, A.、Rogers, E. M.(2001)。The entertainment-education strategy in communication campaigns。Public communication campaigns。Thousand Oaks, London:Sage。  new window
 
 
 
 
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