本研究旨在探討健身俱樂部會員之健康滿意度、體態滿意度、人際溝通滿意度與不同背景變項間的關係，據此對臺灣健身運動產業提出行銷建議。本研究採用問卷調查進行資料收集與分析。以保持運動超過一個月的中臺灣俱樂部會員為研究對象，進行問卷調查。問卷的內容包含個人基本資料、健康滿意度、體態滿意度、人際溝通滿意度，並進行專家效度檢定。總計發放155份問卷，回收之有效問卷為140份，回收率為90.3%。使用IBM SPSS Statistics 23.0統計軟體，進行t-test檢定與單因子變異數（One way ANOVA）以分析背景變項對於健康滿意度、體態滿意度、人際溝通滿意度之影響。結論：（一）每次運動時間在體態及人際溝通滿意度上有顯著差異。（二）運動習慣與每周運動頻率在三項滿意度上都達到顯著差異。（三）不同戶籍地在健康滿意度有顯著差異者：中部與北部、南部與北部；體態滿意度有顯著差異者：中部與北部；人際溝通滿意度則以南部與北部達顯著差異。（四）購買健身教練課程意願在健康、體態滿意度上都有顯著的差異。（五）大學在學生與上班族，在三個滿意度上都達到顯著的差異，在校生的得分均高於上班族。

This study aims to explore the relationship between background variables and three types of satisfaction, including satisfaction with health, body ration, and interpersonal communication. Based on this research, suggestions on the marketing will be made to the fitness industry. The subjects of this research are the members of fitness centers in central Taiwan who exercise regularly more than one month. They were required to fill in the questionnaires, which consist of personal information and questions on three types of satisfaction. Before the procedure of conducting survey, the questionnaire had been examined with the expert validity. There were 155 copies of questionnaire distributed, and 140 valid questionnaires were retrieved, making the retrieving rate at 90.3%. The statistics software IBM SPSS Statistics 23.0 was adopted for the t-test and One way ANOVA to analyze the influence of background variables on three types of satisfaction. The conclusion: (1) the variation of exercising habit and frequency caused significant differences in each type of satisfaction, (2) the variation of exercising duration caused significant differences in satisfaction with body ratio and interpersonal communication, (3) the central Taiwan differs significantly from the northern Taiwan in health satisfaction, and the same scenario also arose between the southern Taiwan and the north; the central Taiwan also differs significantly from the north in body ration satisfaction; as to the satisfaction with interpersonal communication, significant difference arose between the southern Taiwan and the north, (4) taking the coaching classes led to significant differences in health and body ration satisfaction, (5) significant differences were found between undergraduates and those with a job in three types of satisfaction; the former scored higher than the latter.