| 期刊論文| 1. | Corporaal, A. H.(1991)。Repertory grid research into cognition of prospective primary school teachers。Teaching and Teacher Education，7(4)，315-329。   | | 2. | Kapferer, Jean-Noel、Laurent, G.(1993)。Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement。Psychology and Marketing，10(4)，347-355。 | | 3. | 周嵩益、蘇士博、林岑怡(20060900)。健身俱樂部會員卡消費者之涉入程度及購買決策相關因素之研究。運動休閒餐旅研究，1(3)，42-52。 延伸查詢 | | 4. | Huang, L.-Y.、Hsieh, Y.-J.(2011)。Predicting online game loyalty based on need gratification and experiential motives。Internet Research，21(5)，581-598。 | | 5. | Lu, His-Peng、Wang, Shu-Ming(2008)。The Role of Internet Addiction in Online Game Loyalty: An Exploratory Study。Internet Research，18(5)，499-519。 | | 6. | Embacher, J.、Buttle, F.(1989)。A repertory Grid Analysis of Austria's Image as a Summer Vacation Destination。Journal of Travel Research，27(3)，3-7。 | | 7. | Ma, M. Y.、Chen, C. Y.、Wu, F. G.(2007)。A Design Decision-Making Support Model for Customized Product Color Combination。Computers in Industry，58(6)，504-518。 | | 8. | Shen, Kai S.(2013)。Measuring the Sociocultural Appeal of SNS Games in Taiwan。Internet Research，23(3)，372-392。 | | 9. | Asano, H.(1998)。An Hierarchical Representation of the Consumer Value Structure using Qualitative Data。Report of Modeling the Evaluation Structure of Kansei，2，223-231。 | | 10. | Chen, K.-H.、Shen, K.-S.、Ma, M.-Y.(2012)。The functional and usable appeal of Facebook SNS games。Internet Research，22(4)，467-481。 | | 11. | Cota, T. T.、Ishitani, L.、Vieira, N. Jr.(2015)。Mobile game design for the elderly: A study with focus on the motivation to play。Computers in Human Behavior，51(Part A)，96-105。 | | 12. | Greenberg, B. S.、Sherry, J.、Lachlan, K.、Lucas, K.、Holmstrom, A.(2010)。Orientations to Video Games Among Gender and Age Groups。Simulation & Gaming，41(2)，238-259。 | | 13. | Hallsworth, A. G.(1987)。Repertory grid methodology and the analysis of group perceptions in retailing。International Journal of Retailing，3(4)，43-53。 | | 14. | Lin, C.-Y.、Hung, W.-H.、Fang, K.、Tu, C.-C.(2015)。Understanding players' achievement values from MMORPGs: an exploratory study。Internet Research，25(5)，829-851。 | | 15. | Ma, M.-Y.、Chen, Y.-C.、Li, S.-R.(2011)。How to Build Design Strategy for Attractiveness of New Products。Advances in Information Sciences and Service Sciences，3(11)，17-26。 | | 16. | Ma, M.-Y.、Chen, Y.-C.、Li, S.-R.(2012)。Exploration of Attributes Affecting Consumers' Adoption Rate of New Products。Advances in Information Sciences and Service Sciences，4(10)，138-148。 | | 17. | Ma, M.-Y.、Yang Tseng, L.-T.(2012)。Applying Miryoku (Attractiveness) Engineering for Evaluation of Festival Industry。Advances in Information Sciences and Service Sciences，4(1)，1-9。 | | 18. | Ma, M.-Y.、Yang Tseng, L.-T.、Wu, Y.-T.、Tsai, Y.-L.、Ren, T.-C.(2012)。Evaluation Attractiveness of Wedding Dresses: Qualitative to Quantitative。Journal of Convergence Information Technology，7(5)，263-272。 | | 19. | Nitta, Y.(1986)。Problems of machine translation systems: Effect of cultural differences on sentence structure。Future Generation Computer Systems，2(2)，101-115。 | | 20. | Liu, J.、Kauffman, R. J.、Ma, D.(2015)。Competition, cooperation, and regulation: Understanding the evolution of the mobile payments technology ecosystem。Electronic Commerce Research and Applications，14(5)，372-391。 | | 21. | Browne, K.、Anand, C.(2012)。An empirical evaluation of user interfaces for a mobile video game。Entertainment Computing，3(1)，1-10。 | | 22. | Devika, V.(2017)。How gamers process in-game brand placements under different game-involvement conditions。Management Research Review，40(4)，471-490。 | | 23. | Reynolds, Thomas J.、Gutman, Jonathan(1984)。Advertising as Image Management。Journal of Advertising Research，24(1)，27-37。 | | 24. | 吳淑鶯、黃淑鈴(20031200)。影響消費者對咖啡連鎖店涉入程度之前因及結果實證研究。中華管理評論，6(6)，136-155。 延伸查詢 | | 25. | Yee, Nick(2006)。Motivations for play in online games。Cyberpsychology & behavior: the impact of the Internet, multimedia and virtual reality on behavior and society，9(6)，772-775。 | 會議論文| 1. | Chu, K.、Wong, C. Y.、Khong, C. W.(2011)。Methodologies for Evaluating Player Experience in Game Play。Springer。118-122。 | | 2. | Mohamed, H.、Jaafar, A.(2010)。Development and potential analysis of Heuristic Evaluation for Educational Computer Game (PHEG)。2010 5th International Conference on Computer Sciences and Convergence Information Technology。Seoul。 | | 3. | Sanui, J.、Ujigawa, M.(1999)。Extracting Baby-Boomers' Future Expectations by the Evaluation Grid Method Through E-Mail。The HCI International 1999--The 8th International Conference on Human-Computer Interaction。Munich。 | | 4. | Sanui, Junichiro(1996)。Visualization of users' requirements: Introduction of the Evaluation Grid Method。The 3rd Design & Decision Support Systems in Architecture & Urban Planning Conference，365-374。 | 學位論文| 1. | 呂宗哲(2010)。愉悅型產品之魅力要素與愉悅感持續性研究(碩士論文)。國立成功大學。 延伸查詢 | | 2. | 廖正雄(2012)。電子遊戲的遊戲性分類研究--以APP STORE遊戲為例(碩士論文)。國立中央大學。 延伸查詢 | | 3. | 李孟松(2010)。品牌個性一致性、產品涉入對消費者購買意願之影響--以台灣汽車市場為例(碩士論文)。國立交通大學。 延伸查詢 | | 4. | 杜昆翰(2010)。探討使用者之操作情緒與產品操作可見性及魅力之關係--以水龍頭為例(碩士論文)。國立成功大學。 延伸查詢 | | 5. | 陳介于(2011)。臉部保養品涉入程度與購買決策之研究(碩士論文)。國立中山大學。 延伸查詢 | | 6. | 林建全(2006)。消費性電子產品的誘目特徵之研究(碩士論文)。國立成功大學。 延伸查詢 | 圖書| 1. | Trefry, G.(2010)。Casual Game Design: Designing Play for the Gamer in ALL of us。Morgan Kaufmann。 | | 2. | Fransella, F.、Bell, R.、Bannister, D.(2004)。A Manual for Repertory Grid Technique。Wiley。 | | 3. | Ujigawa, M.(2000)。The evolution of preference-based design。Research and Development Institute。 | | 4. | Feixas, G.、Cornejo-Alvarez, J. M.(2002)。A manual for the repertory grid: Using the GRIDCOR programme。 | | 5. | Kelly, George A.(1955)。The Psychology of personal constructs。W. W. Norton。 | | 6. | Nielsen, Jakob(1993)。Usability Engineering。Academic Press。 | | 7. | Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。 | 其他| 1. | Nelson, R.(2016)。Mobile Users Are Spending More Time in Pokémon GO Than Facebook，https://sensortower.com/blog/pokemongo-usage-data。 | | 2. | Nielsen, J.(2001)。First Rule of Usability? Don't Listen to Users。 | | 3. | Priceonomics(2016)。These are the highest grossing apps in the U.S.，https://medium.com/@sm_app_intel/these-are-thehighest-grossing-apps-in-the-u-s-9d935d5423eb。 | 圖書論文| 1. | Greechan, J.(2008)。The Market for Casual Games。2008‐2009 Casual Games White Paper。International Game Developers Association。 | | 2. | Grodal, T. K.(2000)。Video Games and the Pleasure of Control。Media Entertainment: The Psychology of its Appeal。Mahwah, New Jersey：Lawrence Erlbaum Associates。 | |