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題名:廣告女性角色之衡量--量表建構與實證研究
書刊名:廣告學研究
作者:陳正男譚大純
出版日期:1995
卷期:6
頁次:頁163-180
主題關鍵詞:廣告女性角色
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:22
  • 點閱點閱:21
期刊論文
1.Belkaoui, A. B.、Belkaoui, J. M.(1976)。A Comparative Analysis of the Roles Portrayed by Women in Print Advertisement: 1958, 1970, and 1972。Journal of Marketing Research,13,168-172。  new window
2.LaTour, M. S.、Pitts, R. E.、Snook-Luther, D. C.(1990)。Female Nudity, Arousal and Ad Response: An Experimental Investigation。Journal of Advertising,19(4),51-62。  new window
3.Michell, P. C. N.、Taylor, W.(1989)。Polorising Trends in Female Roles Portrayals in U. K. Advertising。European Journal of Marketing,24(5),41-50。  new window
4.Prakash, V.(1992)。Sex Roles and Advertising Preferences。Journal of Advertising Research,24(5),41-50。  new window
5.Reidenbach, R. E.、McCleary, K. W.(1983)。Advertising and Male Nudity: An Experimental Investgation。Journal of the Academy of Marketing Science,11(4),444-454。  new window
6.Schneider, K. C.、Schneider, S. B.(1979)。Trends in Sex Roles in Television Commercials。Journal of Marketing,43,79-84。  new window
7.Whipple, T. W.、Courtney, A. E.(1980)。How to Portray Women in TV Commercials。Journal of Advertising Research,20(2),53-59。  new window
8.Whipple, T. W.、Courtney, A. E.(1985)。Female Role Portrayals in Advertising and Communication Effectiveness: A Review。Journal of Advertising,14(3),4-8。  new window
9.Wortzel, L. H.、Frisbie, J. M.(1974)。Women's Role Portrayal Preferences in Advertisements: An Empirial Study。Journal of Marketing,38,41-46。  new window
10.Gilly, M. C.(198804)。Sex Roles in Advertising: A comparison of television advertisement in Australia, Mexico, and the United States。Journal of Marketing,52,75-85。  new window
11.Courtney, A. E.、Lockeretz, S. W.(1971)。A women's place: An analysis of the roles portrayed by women in magazine advertisements。Journal of Marketing Research,8,94-95。  new window
12.Ford, J. B.、LaTour, M. S.、Lundstrom, W. J.(1991)。Contemporary women's evaluation of female role portrayals in advertising。The Journal of Consumer Marketing,8(1),15-28。  new window
13.Leigh, T. W.、Rethans, A. J.、Whitney, T. R.(1987)。Role portrayals of women in advertising: Cognitive responses and advertising effectiveness。Journal of Advertising Research,54-63。  new window
14.Peterson, R. A.、Kerin, R. A.(1977)。The female roles in advertisements: Some experimental evidence。Journal of Marketing,41(4),59-63。  new window
15.Pingree, S.、Hawkins, R. P.、Butler, M.、Paisley, W.(1976)。A scale for sexism。Journal of Communication,26(4),193-200。  new window
16.程炳林(19930900)。二階驗證性因素分析之理論與應用。教育與心理研究,16,23-82。new window  延伸查詢new window
17.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。  new window
會議論文
1.Kelly, P.、Solomon, P.、Burke, M.(1977)。Male and female responses to women's role in advertising, in sharing for understanding。Annual Conference of the American Academy of Advertising。  new window
學位論文
1.陶福瑗(1991)。我國雜誌廣告中女性角色之分析(碩士論文)。國立政治大學。  延伸查詢new window
2.顧玉珍(1991)。解讀電視廣告中的女性意涵(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Jöreskog, Karl G.、Sörbom, Dag(1989)。LISREL 7 User's Reference Guide。Scientific Software International, Inc.。  new window
2.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
圖書論文
1.Buchanan, L.、Reid, L. N.(1977)。Women Roles in Advertising Messages as Stimulus Cues: A Preliminary Investigation。Sharing for Understanding。East Lansing, MI:American Academy of Advertising。  new window
 
 
 
 
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