| 期刊論文1. | Belkaoui, A. B.、Belkaoui, J. M.(1976)。A Comparative Analysis of the Roles Portrayed by Women in Print Advertisement: 1958, 1970, and 1972。Journal of Marketing Research,13,168-172。 | 2. | LaTour, M. S.、Pitts, R. E.、Snook-Luther, D. C.(1990)。Female Nudity, Arousal and Ad Response: An Experimental Investigation。Journal of Advertising,19(4),51-62。 | 3. | Michell, P. C. N.、Taylor, W.(1989)。Polorising Trends in Female Roles Portrayals in U. K. Advertising。European Journal of Marketing,24(5),41-50。 | 4. | Prakash, V.(1992)。Sex Roles and Advertising Preferences。Journal of Advertising Research,24(5),41-50。 | 5. | Reidenbach, R. E.、McCleary, K. W.(1983)。Advertising and Male Nudity: An Experimental Investgation。Journal of the Academy of Marketing Science,11(4),444-454。 | 6. | Schneider, K. C.、Schneider, S. B.(1979)。Trends in Sex Roles in Television Commercials。Journal of Marketing,43,79-84。 | 7. | Whipple, T. W.、Courtney, A. E.(1980)。How to Portray Women in TV Commercials。Journal of Advertising Research,20(2),53-59。 | 8. | Whipple, T. W.、Courtney, A. E.(1985)。Female Role Portrayals in Advertising and Communication Effectiveness: A Review。Journal of Advertising,14(3),4-8。 | 9. | Wortzel, L. H.、Frisbie, J. M.(1974)。Women's Role Portrayal Preferences in Advertisements: An Empirial Study。Journal of Marketing,38,41-46。 | 10. | Gilly, M. C.(198804)。Sex Roles in Advertising: A comparison of television advertisement in Australia, Mexico, and the United States。Journal of Marketing,52,75-85。 | 11. | Courtney, A. E.、Lockeretz, S. W.(1971)。A women's place: An analysis of the roles portrayed by women in magazine advertisements。Journal of Marketing Research,8,94-95。 | 12. | Ford, J. B.、LaTour, M. S.、Lundstrom, W. J.(1991)。Contemporary women's evaluation of female role portrayals in advertising。The Journal of Consumer Marketing,8(1),15-28。 | 13. | Leigh, T. W.、Rethans, A. J.、Whitney, T. R.(1987)。Role portrayals of women in advertising: Cognitive responses and advertising effectiveness。Journal of Advertising Research,54-63。 | 14. | Peterson, R. A.、Kerin, R. A.(1977)。The female roles in advertisements: Some experimental evidence。Journal of Marketing,41(4),59-63。 | 15. | Pingree, S.、Hawkins, R. P.、Butler, M.、Paisley, W.(1976)。A scale for sexism。Journal of Communication,26(4),193-200。 | 16. | 程炳林(19930900)。二階驗證性因素分析之理論與應用。教育與心理研究,16,23-82。 延伸查詢 | 17. | Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。 | 會議論文1. | Kelly, P.、Solomon, P.、Burke, M.(1977)。Male and female responses to women's role in advertising, in sharing for understanding。Annual Conference of the American Academy of Advertising。 | 學位論文1. | 陶福瑗(1991)。我國雜誌廣告中女性角色之分析(碩士論文)。國立政治大學。 延伸查詢 | 2. | 顧玉珍(1991)。解讀電視廣告中的女性意涵(碩士論文)。國立政治大學。 延伸查詢 | 圖書1. | Jöreskog, Karl G.、Sörbom, Dag(1989)。LISREL 7 User's Reference Guide。Scientific Software International, Inc.。 | 2. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 圖書論文1. | Buchanan, L.、Reid, L. N.(1977)。Women Roles in Advertising Messages as Stimulus Cues: A Preliminary Investigation。Sharing for Understanding。East Lansing, MI:American Academy of Advertising。 | |