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題名:競選文宣新媒介--臺灣政治性資訊網路現況研究(1995)
書刊名:廣告學研究
作者:莊伯仲鄭自隆 引用關係
作者(外文):Chuang, Po-chungCheng, Tzu-lung
出版日期:1996
卷期:7
頁次:頁85-119
主題關鍵詞:競選文宣臺灣電腦網路選舉BBSWWW
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(11) 博士論文(0) 專書(1) 專書論文(3)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:65
  • 點閱點閱:23
     本研究係對台灣應用於競選傳播的政治性資訊網路(BBS與WWW)的起源、發展與現況作成文獻紀錄,以作為後續研究的參考。   此外,亦針對利用政治性資訊網路進行競選傳播時,所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路譭謗與法令規範等十項問題提出討論。
     Comptuer-mediated network in election campaign of the Republic of China started with the Election of Taipei Mayor in 1994. All of three candidates used BBS (Bulletin Board System) as a tool to release press and to communicate with voters interactively. Since this election, political communications have merged on the Information Superhighway in Taiwan. And computer-mediated network has become a fashion of political campaigns. Furthermore, in the 1995 Election for Legislators, some candidates applied WWW (World Wide Web) in campaigns and attracted their electorate successfully. In view of the rapid growth of these computer-mediated networks, the paper tries to describe the development of the new media in election campaign and build a foundation for later studies in Taiwan. Meanwhile, the paper indicates that Taiwan's political information networks, as a campaign tool, confront ten intractable problems: network environment, media position, media promotion, target audience, content designing, information updating, system linking, system security, defaming and rumoring in net work, and government's regulations. In addition, the paper also provides ten tentative suggestions to solve these problems
期刊論文
1.徐佳士、曠湘霞、王琪(19890400)。電傳視訊服務在臺灣的發展潛能及其社會意涵。新聞學研究,41,65-90。new window  延伸查詢new window
2.毛穎崙(19950600)。Internet在房屋仲介業的應用。網路通訊雜誌,47,73-77。  延伸查詢new window
3.毛穎崙(19951000)。Internet在政宣媒體的應用。網路通訊雜誌,51,122-127。  延伸查詢new window
4.林子銘(1995)。WWW:中小企業國際行銷利器。資訊傳真雜誌,1995(2月號),32-33。  延伸查詢new window
5.Bournellis, C.(1995)。Internet 95。Internet World,1995(11),47-52。  new window
6.Abbott, E. A.(1989)。The electronic farmers' marketplace: new technologies and agricultural information。Journalism of Communication,39(3),124-136。  new window
7.Pournelle, J.(1995)。No easy road。Internet World,1995(11),126-128。  new window
8.Washburn, B.(1995)。The problem with advertising。Internet World,1995(5),32-47。  new window
9.Schweitzer, J. C.(1991)。Personal computer and media use。Journalism Quarterly,68(4),689-697。  new window
學位論文
1.柯舜智(1993)。電子佈告欄使用者的媒介行為與時間分配的關聯性研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.杜弘偉(1993)。進入BBS無限空間。台北:全欣資訊。  延伸查詢new window
2.曾瑞源(1994)。Internet實務手冊。台北:第三波。  延伸查詢new window
3.林明憲、張芳澤(1994)。Internet學術網路資源。台北:第三波。  延伸查詢new window
4.Dominick, J. R.(1983)。The dynamics of mass communication。Reading, MA:Addison-Wesley。  new window
5.Martin, B.(1995)。The electronic republic: reshaping democracy in the information age。Viking Penguin。  new window
6.Rogers, E. M.、莊克仁(1989)。傳播科技學理。台北:正中書局。  延伸查詢new window
7.鄭自隆(1992)。競選文宣策略:廣告、傳播與政治行銷。臺北:遠流出版公司。new window  延伸查詢new window
8.鄭自隆(19950000)。競選廣告:理論、策略、研究案例。臺北市:正中書局。new window  延伸查詢new window
其他
1.December, J.(1995)。What is computer-mediated communication?,http://www.rpi.edu/cmc.。  new window
2.Casey, C.(1995)。The senate's new online majority,http://policy.net/capweb/casey/casey.html.。  new window
3.Langham, D.(1994)。Preserving democracy in cyberspace: the need for a new literacy,http://www.rpi.edu/cmc.。  new window
4.Lapham, C.(1994)。Beyond the press release: the Web as a campaign tool,http://www.rpi.edu/cmc.。  new window
5.Reisel, M.(1995)。What is computer-mediated communication?,http://www.rpi.edu/cmc.。  new window
 
 
 
 
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