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L.(1942)。The American soldier: Studies in social psychology in world war two。Princeton, NJ：Princeton University Press。 | | 35. | Weber, Max(1965)。The protestant ethic and the spirit of capitalism。London：Allen & Unwin。 | | 36. | Windahl, S.、Signitzer, B.(1991)。Using communication theory: An introduction to planned communication。Newbury Park, CA：Sage。 | | 37. | Berelson, Bernard R.、Lazarsfeld, Paul F.、McPhee, William N.(1954)。Voting: A Study of Opinion Formation in a Presidential Campaign。University of Chicago Press。 | | 38. | Kornhauser, William(1959)。The Politics of Mass Society。Free Press。 | | 39. | 徐佳士(1966)。大眾傳播理論。臺北：臺北市新聞記者公會。 延伸查詢 | | 40. | Stiff, J. B.、Mongeau, P. A.(2003)。Persuasive communication。New York：Guilford Press。 | | 41. | Festinger, Leon(1957)。A Theory of Cognitive Dissonance。Stanford University Press。 | | 42. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 | | 43. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York：Springer-Verlag。 | 圖書論文| 1. | Lasswell, H. D.(1948)。The structure and function on communication in society。The process and effect of mass communication。Urbana, IL：University of Illinois Press。 | | 2. | McGuire, W.(1981)。Theoretical foundations of campaigns。Public Communication Campaigns。Beverly Hills, CA：Sage。 | | 3. | Delia, J. G.(1987)。Communication research: A history。Handbook of Communication Science。Sage。 | | 4. | Hovland, C. I.(1954)。Effects of the Mass Media of Communication。Handbook of Social Psychology。Cambridge, MA：Addison-Wesley。 | | 5. | Berelson, B.(1949)。What "missing" the newapaper means。Communications research, 1948-1949。NY：Harper。 | | 6. | Hovland, C. I.、Lumsdaine, A. A.、Sheffield, F. D.(1966)。Short-time and long-time effects of an orientation of film。Reader in puouc opinion and communication。NY：Free Press。 | |